Virtue's Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for styling. This light mist works to create memory at the root and architect your style for all-day hold. Virtue's unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with an exclusive Alpha Keratin 60ku protein. It's suitable for all hair types.
Formulated with Virtue's revolutionary Alpha Keratin 60ku protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.