Rated 4.13 out of 5 stars
Most Helpful Positive Review Second Best
I miss Max Factor 2000 calorie. I have spent so much $ in trying to find a replacement for it. This mascara is the closest I have been able to find. It's not too thin or too thick, it stays put during the day. The only thing I don't like is the brush, I only use curved brushes but this one seems really long so I always end up getting goop on the outside corners of my lashes. Other then that though it's great. Try it, you'll love it!
Most Helpful Critical Review Disappointed
For the last few years I used Loreal's Panoramic Curl mascara as my daily mascara (and LOVED it), but unfortunately it's been discontinued. So I've been searching for another Loreal mascara to replace it. Since this "volume building" mascara has a similar-looking brush, I thought I'd give it a try. I've been using it for a week and it's awful. It clumps like crazy and there's way too much mascara on the brush. I shouldn't have to wipe off the brush with toilet paper before I use it each time. Ridiculous. I won't purchase this again. The only positive thing about this mascara is that I haven't noticed that it flakes off or smears, but the clumping and 'goop' it leaves on my lashes (if I don't wipe it with toilet paper first) is awful. Also, I like mascara to make my lashes look fuller and this mascara makes my lashes look very separated. If you like the separated look and can handle the goop and clumping (by wiping off the brush before every use), then you may like this mascara. If you prefer a fuller look to your lashes and less goop and mess when applying, then you may not like this mascara.
Reviewed by 357 customers Just bad
Ana from Boston, MA
Wanted something that adds volume and length, didn't get either. Makes the lashes heavy and messy looking. Doesn't separate the lashes and the brush is very inconvenient to use. Won't recommend anyone.
B from Wisconsin
This is a great drugstore mascara! The wand bristles remind me of the Lancome Monsieur Big bristles but this wand is also curved, which gives my lashes a bit more curl. Gives lots of volume without being overly clumpy. My only complaint is that sometimes too much product builds up inside the curved edge and you have to scrape it off.
Woobs from Philadelphia
I was absolutely blown away by how much this mascara brought out my lashes!! They were luminous (hence the name) than ever before and it was very easier to apply with the curved brush/spool. This is officially my go-to product. I love it 🤍
Amazing. Every time.
Jenna from Oklahoma
Perfect lashes every single time. Always a go to
Love it! A continuous buy
London2899 from Alabama
I love this! It's very inexpensive, and gives you full length , no cakey flakey look. No bulky look. This will always be a favorite!
This is the bomb!
Blondie from Tulsa
I have used this mascara forever and always return even after high end samples. Easy to use and glides on smoothly. If you want to boost the mascara try the L'Oréal mascara primer first!
Kristy907 from Alaska
My favorite mascara for years!
Always love ❤️
Vanessa from Fresno
I prefer this one over the bigger name brands leaves your eyelashes looking full
Better than the premium brands
Sam from Chicago
I have tried them ALL. The expensive ones and the drug store brands. This one is the best for both volume and lengthening at the same time!
I try others and come back to this every time
Jocy from Chicago
Makes my lashed look thick without flaking or smearing. I use 2 coats. Like it best after it's been open a bit as it gets even thicker.
I HAVE LOVED THIS FOR MONTHS!
Tacoffee Gal from Portland
I have used about 8 different brands of mascara and not many makes a brown version. I like the brown coloring because it of course looks natural. For those who say it clumps, wipe off the excess on the top of the cylinder container it comes in. For those who say it takes a little longer to dry....it takes about a min BUT results are FABULOUS. I do have longer and a ton of eyelashes maybe than most but the curved brush helps get ALL THE HAIR. This may not be the brush for shorter/fewer eyelashes. I use it three times a week and lasts about 3 to 4 months BECAUSE I wipe of excess AND use lavender to make sure I'm getting my money's worth in the container. Plus I think you are supposed to change your mascara so often because it eventually goes bad. In the picture of the AFTER photo I did also use brown eyeshadow to fill in the gaps of the eyebrows. Just get brown eyeshadow or black and use your brush! Or finger! Whatever comes first!
Best Mascara EVER!
Mads from FLORIDA
I love this mascara! I have tried every mascara from e.l.f to Este Lauder and this is by far the best mascara I own!!
Tanya from Rancho Cucamonga, CA
Have been using this mascara for over 5 years...naturally curls the lashes and thickens the lash line.
My go-to mascara for over a decade
Petrochemically Blonde from TX, USA
Simply perfect for everyday wear; safe for sensitive eyes, and great for girls on the go!
I love L'Oréal's Voluminous line of mascara. The round brush lets you apply mascara in half the time, and creates beautiful curved lashes in a flash. The formula dries quickly enough for rushed mornings, but stays wet just long enough to apply multiple layers.
My only complaint is that the product seems to dry up faster than other mascaras, making it seem like the tube is empty pretty quickly...but here's the solution: simply add 1-2 drops of eye regular drops into the tube, cap & shake, and your mascara is good as new!!!
unless i'm looking 4 another product
the hairdresser from hudson mass
i use it everyday ,it works 4 me
I've tried many mascaras but this one works great for me
NinjaGigi from Palm Desert, Ca
I use it every day. I can add coats quickly in the morning and more later to add volume and drama for evening
It lifted and separated my lashes with no clump beautifully
Housewife from San diego
I used the product on its own and everything looked nice I will keep using it.
Makes beautiful lashes
DEBORAH from 87102
I love this mascara!
THE BEST MASCARA EVER
qnv from michigan
I have used sooo many different mascaras over the years—better than sex, tarteist, troublemaker, the list goes on—not a single one has ever topped this! The original brush is great but this curved brush is what my dreams are made of. Pair this with the Essence lash primer, you will not regret it!
Good, not great
heidi from PA
Not the best mascara I've ever used but certainly not the worst either. It doesn't lengthen or thicken too much, but you get a nice solid black coat. I haven't had any issues with it making my lashes look clumpy either. I'll finish the tube but probably won't repurchase.
Hands Down Best Mascara
Miz Syd from Texas
This mascara with the curved brush is my start up mascara. I start with this to thicken. I end up with others mascaras for extra ooomph. If I start with the others first, it doesn't thicken and cover like this one. That's why I call it the "start up" mascara.
This is the best mascara. I've tried other brands and ALreal
Ali the Runner from Columbia SC
Thus mascara goes on and stays on. Doesn't smudge. I love it.
Hands down the best mascara
Cassie from Lake Charles
Out of all the mascaras, cheap and expensive, drug store of high end, I always come back to this one!! My absolute favorite. And not just bc it's Kim Kardashian's favorite too 😜
ari from monroe mi
was wanting to try a new mascara and when i first got this is thought i would love it but it makes my lashes stick together. it does give you length but hard to use with out your lashes clumping. Bought online so im not sure if ill be able to return it or not this is my first time buying online from them.
5 time buying
Liz from Delavan, WI
Works best when it starts drying out it will give a full fluffy eyelash effect