Rated 4.04 out of 5 stars
Most Helpful Positive Review Great foundation with poor undertone range
The foundation is okay. I couldn't really get a whole day use out of it due to the color. When I say it is yellow, it is seriously YELLOW! I got it in a neutral shade and there is nothing neutral about it. Swatches next to other neutral foundation shades I have, this one looked straight up yellow. Other than that, it does have really good coverage and it's moisturizing without being the slightest bit greasy. I think it would wear well and it does have a truly beautiful and wearable consistency. If you are cool toned, try it in store when they reopen and don't try to purchase it online. I don't think there is anything even slightly cool tones to this shade range if they can't even do a true neutral.
Most Helpful Critical Review Sadly returning!
I wanted to love this after seeing the reviews. I don't have super dry skin or anything but this makeup really was terrible on my face. I don't have many lines or wrinkles as I'm just recently 36 and I've always taken good care of my skin. I don't have a lot of things to cover up or conceal. This makeup didn't have the best coverage in my opinion but outside of that, it dries extremely fast making it hard to blend. Also, it make every fine line look like a deep wrinkle and make me look so much older than I am. It also gave me dry patches on my face, because of how dry and matte it is. It truly looked terrible. I'm a brand fan but this was a fail. Sadly will be returning. I was waiting to get back home from my traveling.
Reviewed by 83 customers Love the coverage and the way my skin feels
Anti from Maryville, TN
Long lasting wear and coverage. Helps reduce appearance of sunspots and doesn't accentuate the creases around my eyes. Will definitely purchase again!
Full coverage but color was way off
Mandy from Connecticut
This color (29N) was way too off for me. It had more orange in it than anything else and reminded me more of a self tanner than it did a foundation. While the coverage was excellent, it looked very cakey after it was blended out. Full disclosure, I did have to use the online color matching because I couldn't exactly sample shades in store with COVID going on and maybe that would have made a difference but I am still disappointed that I looked more like an Oompa Loompa than I did anything else.
ehh.... I wanted to love it
Ley's Mom from Alabama
I wanted so badly to love this because of all the beauty bloggers and people who I know that use this, but I just can't. I like the foundation as a concealer, which it seems to have the same exact formula as the Shape Tape Concealer. As a foundation, it's not great and it has a strong fragrance, not that it smells bad (it actually smells pretty good), but I'm pretty sure that's why I can't wear it. The fragrance breaks me out. Plus the coverage isn't that great for a foundation (as a concealer though it's spot on).
UltaFan from TX
My current Face Tape foundation is too light and yellow 34S, so I bought this to mix and create a darker color. It blends well with my Clarins Everlasting+ Foundation 110 Honey as well. I just put a tiny pump or as needed to darken my foundations for the perfect custom color. I love that it provides full coverage, blurs imperfections. It is thick and a tad bit drying so I use the hydrating primer or an emollient moisturizer for a flawless look. It is a bit tacky, but dries down where I hardly have to set with powder. It does have a strong floral fragrance which normally I do not mind but might be overpowering for some. It seems Tarte has increased their fragrance in this line but maybe that's just me. Overall I like it, especially that it comes in a travel size since my shade varies quite frequently depending on outdoor activity.
Good, but Heavy
Grace from Bangor
I liked the foundation at first, coverage is great. However, I'm only giving 4 stars because you can feel how heavy it sits on the skin.
Amazing coverage and perfect matches
Ali from Willow grove
I usually can't find anything to match my skin color/type and this brand really did the trick and has great coverage that I barely had to use any on my blender!
Loves foundation - Tarte products the best!
Lori from Matthws, NC
Will continue to use Tarte face tape!
Babby from Ok
Love this works great
Beautiful finish, shades are confusing
Miss Acez from Oxnard, CA
This looked incredible around the nose & t zone on my dry skin. I was impressed. My sensitive skin was happy. Wore so comfortable & for so long! It was soothing on my dry skin, felt light weight, smells nice. The radiance is perfect and I think mature skins would love this. Drys down to a satin flexible finish. Coverage is lovely & flattering. I just do not understand the shades yet. I am typically Lt Neutral but it was too light/pink.!?! So maybe when testers are allowed again I'll try Light sand. I really loved this!!!
This is a great foundation
Libby from Rock Hill, SC
I don't know what everyone is whining about, this is a great foundation. I purchased it on a sale to try it out & now it's my go to foundation. It provides great coverage while making your skin look smooth & clear. There are ample colors to choose from and the size it good. It's pricey in my opinion so I always order it on sale or the travel size.
Steph from Houston, tx
It's absolutely amazing, wears all day and doesn't break around my nose and chin like other foundations and smells good!!
I'm liking this
Laura from Minnesota
This is the 2nd time I've tried this product and I'm liking it better this time around. Maybe because I've got the color correct and learning how little you actually need to use. I also have learned for me, I prefer to put my foundation on with my finger tips than a beauty sponge or brush. This has made a difference this time around.
Do not like
JP from Terre Haute, IN
It goes on goopy and does not have a smooth finish.
Enhances every wrinkle and lays on top of skin
Marlece from St. George Utah
Hated it! This product liters sits on top of the skin, does not blend in. It enhances every wrinkle making them more noticeable rather than blending and hiding them. After a nice primer it's terrible! I'll go back to urban decay thanks!
Tanya the never has time from Titusville FL
Easy to apply, great selection of shades. Love having matching concealer making it a simple routine.
Nicole from Illinois
I love that Ulta offers this because it gives an opportunity to try it before purchasing a full bottle. The only thing I did not like is that the make up has a perfume like scent. It isn't strong and not necessarily unpleasant but it is noticeable.
Neutral shade does not work for all
amelli56 from Las Vegas, NV
I loved the feel of the foundation, but it didn't work for me. Since it was only available in a neutral shade, I thought it would work but didn't work at all.
ShellBell from Texas
I use this foundation on a daily basis, it provides excellent coverage, it's not too dry or too shiny. It does not rub off easily. The only drawback is trying to find which color matches the best since there were not samples to try at my location.
I would buy the product again
Bridgette from Phoenix
Loved the full coverage
I would definitely buy again
Beauty junkie from Mn
Good Medium Coverage
Amanda from Flagstaff
This is great for medium coverage but it may be too heavy for people who prefer a light coverage foundation. I'm starting to get wrinkles and deep pores. This sits nicely on my skin when I use a sponge.
AKT3 from Wisconsin
I bought this in travel size because I wasnt able to test shades in the store due to Covid precautions. I am constantly trying to find a favorite foundation and have tried everything from Mac, Estée Lauder, Ilia (which I hated!), etc. This foundation is perfect! I love the coverage and I have some significant melasma from my babies. Holds up well during sweaty work outs and I love the smell! I apply with the Tarte paddle brush (which is one of the most amazing things I've ever owned) and I hardly use any foundation for great coverage.
Cystic Acne alert!
Kay from Nashville,TN
I wanted to love this foundation SO bad but it has caused cystic acne every time I have tried it. It's been almost a week now and I still haven't healed! Just painful welts all over my face.
Full coverage but not cakey
Nora from Puyallup, Wa
Great product. Last forever because you only need a little.
Nora from Puyallup,wa
A tiny bit under your eyes makes all the difference.