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They're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

(10058) REVIEWS (65) Q&A ASK A QUESTION

0.3 oz Item 2231443

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FREE deluxe the POREfessional Primer with any $35 Benefit Cosmetics purchase (offer valid 7/1/18-7/21/18 or while quantities last)

FREE deluxe The POREfessional Primer w/any $35 Benefit purchase

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:
  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*

*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Find your Benefit Mascara match!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 10058 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6650)
  • Adds volume (6190)
  • Defines & separates (6032)
  • Great brush (5882)
  • Applies evenly (5744)

Cons

  • Difficult to remove (1938)
  • Dries out quickly (804)
  • Flakes (587)
  • Sticky texture (541)
  • Smudges or runs (511)

Best Uses

  • Anytime (6913)
  • Daytime (1955)
  • Going out (1859)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (4156), Natural style (3674), Trendy style (1275)
    • Was this a gift?:
    • No (22)

Reviewed by 10058 customers

Displaying reviews 1-10

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5.0

Amazingg

By Jessicaaa

from Saratoga Springs New York

About Me Natural Style

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    By far my favorite! Makes me lashes look amazing!

     
    5.0

    ALL TIME FAV !

    By Blnd'd Beauty

    from St. Louis, Mo

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove
    • Flakes

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Love this product, however you must use a eye make up remover, you cannot just wash your face. It lengthens your lashes and make them look false. Love

     
    5.0

    definite must in your make up bad

    By Cmoney

    from Chattanooga

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Lengthens, separates, creates volume Best Mascara I've ever purchased

       
      5.0

      Holy grail product

      By :))

      from U.S of A

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Very good mascara. Perfect for looking like you put effort but not looking like a hot mess.

       
      1.0

      I get more dramatic lashes with the $3 mascara

      By ash

      from Wichita

      Verified Buyer

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      The salesperson at the store talked up this product so I bought it. They didn't have a tester to try so I googled it to make sure I would get the best results. It did nothing for my lashes. Returned it and bought better than sex mascara.

       
      5.0

      Best Mascara!!

      By Kel

      from NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Smudges or Runs

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Runs on my bottom lashes. Love it for my top lashes. Best on top

       
      5.0

      Favorite hands down

      By ABanana

      from Fort Wayne

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        The best mascara!

         
        5.0

        HOW IS THIS REAL?

        By Moonpie

        from Idaho

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        My lashes are so flawless with this mascara I always get told it looks like I'm wearing falsies with this on it's my all time favorite and I can never go back

         
        4.0

        Makes your eyelashes look great

        By Pam

        from Reno, NV

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove
        • Dries Out Quickly

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Great product but hard to remove.

        (1 of 1 customers found this review helpful)

         
        5.0

        I love this mascara, one of my favorites!

        By Chyna

        from California

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        This mascara lengthens but doesn't really add volume, i already have long, thick-ish lashes with no product on so this works well for me. The only problem is that it is a bit difficult to take off, even with micellar water.

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        Q&A

        Product Q&A

        Ask a question

        Do you have questions about this product?

        Get answers from in-house experts.

        65 Questions | 66 Answers
        Displaying questions 1-10Previous | Next »
        • Q:

          hi does this formula have a wetter or drier consistency
          Asked on 1/15/2018 by beautyconcious from ny,ny

          1 answer

          • Staff Expert

            A:

            Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

            Answered on 2/13/2018 by Staff Expert from Ulta Beauty
        • Q:

          How long would an unopened tube last for? I got 2 as a Christmas present but I won't be using both at the same time.
          Asked on 12/28/2017 by beauty from San Jose

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

            Answered on 1/2/2018 by Brand Expert from Benefit Cosmetics
        • Q:

          I just received a sample of this AAA-MAZING product! I'm in �� The only thing it's missing is a primer. What product would you suggest as I'm new to your line. Thank you! ��
          Asked on 12/10/2017 by RaeRae32 from KC, MO

          1 answer

        • Q:

          Is this product vegan or animal tested?
          Asked on 12/9/2017 by Elise from NJ

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Our They're Real! mascara does contain Beeswax and Sericin which are animal derived ingredients. xoxo B

            Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
        • Q:

          How blue is the electric blue shade? Would it compliment blue eyes better vs the brown?
          Asked on 12/7/2017 by Ashley_1027 from Ohio

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Our They're Real! mascara in blue is a cobalt color and will give your lashes a pop of color to compliment any shade of eye color. xoxo B

            Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
        • Q:

          Is the blue color more subtle or like an electric looking blue on lashes?
          Asked on 12/4/2017 by Ash from Ohio

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo B

            Answered on 12/13/2017 by Brand Expert from Benefit Cosmetics
        • Q:

          Is this mascara clumpy?
          Asked on 9/12/2017 by Gabby from Windsor, pennsylvania

          1 answer

          • Staff Expert

            A:

            Follow this technique for clump-free lashes: Wiggling the wand slowly gives maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes.

            Answered on 10/10/2017 by Staff Expert from Ulta Beauty
        • Q:

          Is this product oil-free? And is the primer oil-free?
          Asked on 7/6/2017 by Stephanie from Murfreesboro, AR

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo B

            Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
        • Q:

          Is this mascara waterproof?
          Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

          1 answer

        • Q:

          Will this mascara run if exposed to water or sweat?
          Asked on 5/4/2017 by Curious person

          1 answer

          • Brand Expert

            A:

            Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

            http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

            Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
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