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Benefit CosmeticsThey're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

0.3 oz Item 2231443

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe 24-HR Brow Setter with any $35 Benefit Cosmetics purchase (offer valid 2/18/18-3/17/18 or while supplies last)

FREE Deluxe 24-HR Brow Setter w/any $35 Benefit purchase

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:
  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*

*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Find your Benefit Mascara match!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9744 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6425)
  • Adds volume (5984)
  • Defines & separates (5821)
  • Great brush (5674)
  • Applies evenly (5549)

Cons

  • Difficult to remove (1885)
  • Dries out quickly (776)
  • Flakes (570)
  • Sticky texture (521)
  • Smudges or runs (502)

Best Uses

  • Anytime (6672)
  • Daytime (1890)
  • Going out (1802)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (4041), Natural style (3552), Trendy style (1253)
    • Was this a gift?:
    • No (22)

Reviewed by 9744 customers

Displaying reviews 1-10

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5.0

Love it

By LL

from Santa fe NM

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Doesn't Clump
  • Lengthens

Cons

  • Expensive

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

Works great to give volume and length. I always get asked if im wearing fale eyelashes. Love this mascara and brand.

 
4.0

Great mascara

By Kel

from Tacoma WA

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

This mascara is great, it's the bottle I'm not crazy about. Every now and then the stopper that regulates how much mascara escapes on to the brush gets stuck in the lid and it's a mess to fix. Improve the mechanics and it's a five.

 
5.0

Love it!!

By Smudges

from Hopkinsville, KY

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

  • Smudges or Runs

Best Uses

  • Daytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I love it because I try to be as natural as possible and this is the best brown ever!! But I wish it was waterproof. I only put it on my upper lashes but it still smudges beneath my eye. I'm going on a motorcycle trip in June wearing a 3/4 helmet. I won't be able to water it. I'll have to use a waterproof one.

 
3.0

love the formula hate the applicator

By Sarah

from seattle wa

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I love the formula. Hate the brush. The ball on the end is hard to work with. It gets in the way more than it helps. If you cit it off it might be ok.

     
    5.0

    I love this product it make my eye lashes look super long .

    By Patsy

    from Tomball, texas

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Fantastic item

         
        4.0

        It

        By Tammy B

        from Rosenberg TX

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Doesn't Clump
        • Great Brush

        Cons

        • Dries Out Quickly

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        It's ok.

         
        5.0

        possibly the best mascara ever

        By Christin

        from Illinois

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I LOVE this mascara!! it makes my lashes look phenom! plus, it doesn't wear off under my eyes like a lot of mascaras do. I got a sample in an ispy bag and haven't turned back since

           
          5.0

          Best mascara ever

          By Melinda6277

          from Dallas tx

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I can't enough good things about this mascara!

             
            5.0

            Always the best!!!

            By Kim Altenritter

            from Clio, MI

            About Me Classic Style

            Verified Buyer

            Pros

            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Always the best mascara. I love this product.

               
              5.0

              Definitely

              By Em

              from Rocky Top, TN

              About Me Trendy Style

              Verified Buyer

              Pros

              • Adds Volume
              • Great Brush
              • Lengthens

              Cons

              • Difficult To Remove
              • Flakes

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I love this mascara

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              64 Questions | 65 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                hi does this formula have a wetter or drier consistency
                Asked on 1/15/2018 by beautyconcious from ny,ny

                1 answer

                • Staff Expert

                  A:

                  Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                  Answered on 2/13/2018 by Staff Expert from Ulta Beauty
              • Q:

                How long would an unopened tube last for? I got 2 as a Christmas present but I won't be using both at the same time.
                Asked on 12/28/2017 by beauty from San Jose

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                  Answered on 1/2/2018 by Brand Expert from Benefit Cosmetics
              • Q:

                I just received a sample of this AAA-MAZING product! I'm in �� The only thing it's missing is a primer. What product would you suggest as I'm new to your line. Thank you! ��
                Asked on 12/10/2017 by RaeRae32 from KC, MO

                1 answer

              • Q:

                Is this product vegan or animal tested?
                Asked on 12/9/2017 by Elise from NJ

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara does contain Beeswax and Sericin which are animal derived ingredients. xoxo B

                  Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                How blue is the electric blue shade? Would it compliment blue eyes better vs the brown?
                Asked on 12/7/2017 by Ashley_1027 from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara in blue is a cobalt color and will give your lashes a pop of color to compliment any shade of eye color. xoxo B

                  Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is the blue color more subtle or like an electric looking blue on lashes?
                Asked on 12/4/2017 by Ash from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo B

                  Answered on 12/13/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this product oil-free? And is the primer oil-free?
                Asked on 7/6/2017 by Stephanie from Murfreesboro, AR

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo B

                  Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this mascara waterproof?
                Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                1 answer

              • Q:

                Will this mascara run if exposed to water or sweat?
                Asked on 5/4/2017 by Curious person

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                  http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                  Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this product clump up?
                Asked on 3/30/2017 by Sofia from New York,NY

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                  Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
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