Rated 4.09 out of 5 stars
Most Helpful Positive Review I'm literally OBSESSED!
I haven't been this excited about eyeliner in...well...I've never been excited about eyeliner until now!
For starters, I have SUPER sensitive eyes and hooded eyelids. Then, no matter what I do, my lids get very oily. Eyeliner and I have never really been friends. On top of that, I absouletly can't stand taking time to get a look down, then looking in the mirror 3 hours later and all my hard work is gone. IT Cosmetics Superhero No-Tug Gel Eyeliner made me fall in love with eyeliner again! I'm legit obsessed!
For starters, I love that you don't have to bother with messy sharpeners. This is on point all the time.
The color/s are STUNNING! They are highly pigmented and you can control how bold or soft you want your look.
This glides over the skin so easy too! I have not once pulled or forced the pencil! (This is quite important because I'm doing EVERYTHING I can to minimize wrinkling!) And because the color is so pigmented, I don't need multiple passes! I love the beautiful shimmer and metallic glisten. It catches the light so well and creates a stunning yet daily look. It also feels great on the skin. It's not sticky and doesn't make the lids feel stiff.
Once applied, you have a solid 2 minutes for the formula to dry. It blends and smudges better than any other liner or gel I have ever used! It's pretty amazing that the color doesn't pull at all and you get a nice, even shadow.
Once the formula has dried though, it's ON! This will NOT sweat/slide off during the day. It will NOT come off with face wash. It doesn't even slide off my slick lids! I use a good makeup remover to get this product off- no tugging though! I wear waterproof mascara daily, so it all comes off together. This liner has the absolute BEST staying power out of any I have ever used! If you have hooded lids, you need this liner! The staying power makes this amazing if you line your waterline too. I promise, it's not leaving your face until you want it too!
In top of all that excellence, my sensitive eyes never got itchy, red, blurry or watery.
Honestly, I'm so completely IN LOVE with this liner! If you hate disappearing or traveling liner, please try this product! I would reccomend 100x over!
Most Helpful Critical Review I love it but hate it too!
I love how pigmented this it Cosmetics gel liner is. Yes it glides on smooth and it stays put. My biggest issue with this liner is, you can glide it on, but if I want to go back over it, it takes part of it off. I've been able to fix it and make it look decent. It's like it sets quick. Which is nice but if I want to intensify it, it will take longer. Even after that if I look up close I can see the line doesn't look smooth, it's looks a bit jagged from where part of it had come off and I went back over it. Probably not noticeable to anyone but me because I'm looking at my eyes close up. I hope this made sense. This liner sets super fast and if you go back over it, it does crumble up taking part of the liner off. This liner does slowly wear off, but lasts a good amount of time. I absolutely love how black this liner is and how intense it can look. I'm still trying to find the best application that works for me. But I do like how it doesn't smudge like the previous liner I was using. I'm still going to use it because even after having to fix it, I do like the end result! Refer to pic.
Shade name: Super black
Reviewed by 609 customers Best gel liner
LG_001 from NJ
I got to try this It cosmetics superhero no-tug gel eyeliner and it is seriously the best! I was able to make a clean cat eye line and it stayed on all day and didn't smudge! Also, the color is so creamy and rich goes on smooth. Really love this eyeliner and I highly recommend
Andii from Oklahoma
This eyeliner GLIDES on with the perfect precision! It lasts for a long time with no smudging, and didn't irritate my sensitive eyelids! I love it and would recommend it to anyone!
Nicole from Mount Sinai
I used the purple eyeliner. The shade was a very dark plum so it still seemed neutral while also adding a pop of color. It also made my green eyes pop.
SweetTea from Indianapolis, IN
I usually don't use pencil liner anymore, but this is amazing! It doesn't smudge whatsoever and glides on super easy. I wouldn't use it everyday, but it'll def be my go to pencil in the future.
Michelle from Virginia
Amazing eyeliner, easy to glide right on and not super difficult to remove
Cece from Georgia
This eyeliner was took a couple applications to get the thickness that I like but overall was ok
Smooth and Gentle
Emrue from MN
This is really a great eyeliner. The gel formula applies so smoothly. I loved the green shade. It was different than what I typically choose (black) but really made my eyes pop. Even though the eyeliner went on easy, it still had lasting power through the day. Awesome product
Tiff3346 from Lancaster
IT Cosmetics Superhero No-tug gel eyeliner is my new favorite beauty item! It's long lasting and very easy to apply. I use to use whatever eyeliner out there, but I'm sticking to this!
Kristi from San Diego
I am not normally a big fan of gel eyeliner and because I am very picky about having a nice smooth line and many tug for me. This eyeliner went on smooth and is a lovely deep brown color. Perfect to put on quickly for an everyday look and very smudge friendly to add to a smokey eye.
I love the green!
GameOverBeauty from Seattle, WA
I got this product free from BuzzAgent to try out. I really enjoyed using this liner! I love the green color I got. It goes on smoothly and lasts a long time. It goes on well in the water liner as well. The price isn't too bad as well so I plan to buy again!
The BEST IT gets!
Dawn Danelle from California
The IT Cosmetics Superhero Gel Eyeliner lives up to the hype!
It is incredibly pigmented and allows me to create various types of lines whether I desire a fine thin precise line or a more dramatic bold dense look! It is very waterproof and does not smudge making it great for all day long wear!
You can however create the smudge effect we sometimes desire if smudged directly after application. Thank you for creating a splendid product!
I also thought I would mention how xomfortable the formula is on my eyes making it perfect for the waterline. It doesn't feel heavy or bulky!
Great pencil liner
Marissa from Los Angeles CA
I usually use liquid liner for the ease of application as well as the precision. This no-tug liner delivers on the ease of application - it glides on smoothly and feels great on the eye. There is some smudging/less precision than a liquid, but for looks I'm using a pencil liner for, that works perfectly
Krista from Cape Coral, FL
I love this product. I've never really been able to use liner successfully in the past even though I try! This time it was pretty simple. Thanks for the complimentary liner. Now I feel like a pro. Highly recommended.
Here IT Comes to Save Your Day!
Lia M from Fort Worth, TX
I'm a huge IT fan. I've never had a product from them that didn't work for me and this liner was no different. I'm edging closer to 40 and am paranoid about my eye skin so there's no way I want my eyeliner pulling at my lids. As promised, this liner glides on and stays on until you take it off. It's nice and dark too, a perfect black.
Ahoney from VA
This eyeliner went on so smoothly and there was definitely no-tug. It just glides right on! It stays put really well also. It didn't smudge or smear. It sets very quickly which is kind of good and bad. Good if you get it right, bad if you need to fix it! I loved the copper color and it is nothing like anything that I have ever owned before. It made me step out of my comfort zone of the regular black that I normally wear. I would buy this again, but I would like to try a bolder color next time!
Vivi from MD
Love how smooth and creamy this eyeliner is, but it also doesn't smudge! The deep green color is unique and looks great. Received this complimentary to review. And glad i did!!
Celina from Sacramento
I really liked this eyeliner. Although it did still tug at the upper lid it was much less than my ordinary liners. The color was a copper but looked like natural dark brown on me. I would definitely purchase this product. They're was no transfer!
Amberlea from Syracuse, NY
This no tug gel eyeliner was easy to apply and did a great job of staying put all day! Would definitely recommend.
icefairy from CA
IT Cosmetics Superhero No-Tug Gel Eyeliner is so easy to apply and provides a super smooth glide. Love its dark color and long-lasting effects. Nice to add to my makeup routine.
Hollyb from Nashville, TN
I really love this eyeliner. I had a brown color and it was really a very nice shade. I loved how easy the liner was to use and how smoothly it went on.
Rena from RI
I have puffy hooded eyelids and my biggest problem with most eyeliners is smudging. This eyeliner glides on and does not smudge and lasts all day.
This is the one!!!
Love2review from Ohio
This is the best eyeliner I've ever used! I love how smooth it goes on and how well it stays put! Will definitely be buying this one.
I received this complimentary in exchange for my review.
Will be finding a replacement
Barb from Spring Tx
I'm not sure why IT stopped making the retractable eye liner. That was the best. Not a fan of sharpening this. No matter what sharpener I use , the result is not the same as when I purchased it brand new.
Please bring back the retractable version.
xofancy from St. Louis
This eyeliner definitely glides on easily without tugging. The color I received was very subtle and perfect for daily wear.
Tayytatayy from Palmdale
This eyeliner goes on like butter! It is so silky and smooth. I really enjoyed using this product, because I didn't need to go over my waterline multiple times to get the correct pigment, this one is highly pigmented which is rare in a eye pencil!