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IT Cosmetics Superhero Volumizing Waterproof Mascara #1
IT Cosmetics Superhero Volumizing Waterproof Mascara #1

 Superhero Volumizing Waterproof Mascara

$28.00

or

Color:Black Superhero Volumizing Waterproof Mascara Black
Size:0.3 oz

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Details

Features

  • Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides 20x more volume and 41% more visible length vs. your natural lashes.
  • With its life-proof formula, this buildable and long-lasting mascara resists smudging, sweat, flaking and humidity while still feeling comfortable on your lashes.
  • The lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate.
  • Developed with plastic surgeons' insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

Benefits

  • Volumizing waterproof mascara for super volume, length and elastic stretch in one coat!
  • Life-proof formula: resists smudging, sweat, flaking and humidity
  • 24HR & waterproof wear
  • 20x more volume & 41% more visible length vs. your natural lashes
  • Life-proof Lash Armor coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
  • Real Results: - 92% say it's buildable* - 90% say it provides big volume* - 90% say it feels comfortable on lashes* - *Results observed in a consumer panel survey

Key Ingredients

  • Pro-Vitamin B5: Known for its lash-conditioning benefits
  • Peptides: Helps brittle lashes look soft
  • Biotin: Vitamin that promotes healthier-looking hair and skin

Item 2606740

How To Use

Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You'll see dramatic eye makeup results in just one coat! Apply additional coats if desired. Remove with an oil-based makeup remover or cleanser, such as IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm.

Ingredients

Aqua / Water / Eau, Isododecane, Synthetic Beeswax, Trimethylsiloxysilicate, Polyacrylate-21, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Isononyl Isononanoate, Disteardimonium Hectorite, C30-45 Alkyldimethylsilyl, Polypropylsilsesquioxane, Dimethicone, Peg-30 Dipolyhydroxystearate, Propylene Glycol, Peg-10 Dimethicone, Bis-Peg-12 Dimethicone Beeswax, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Phenoxyethanol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Caprylyl Glycol, Magnesium Sulfate, Butylene Glycol, Benzoic Acid, Trideceth-6 Phosphate, Biotin, Dipropylene Glycol, Glyceryl Caprylate, Panthenol, Glycerin, Tocopherol, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, [+/- May Contain / Peut Contenir CI 77499 / Iron Oxides].

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Frequently bought together

3 items

Current Product

IT Cosmetics

Superhero Volumizing Waterproof Mascara

Color

Black

4.2(1644)
$28.00

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Current Product

IT Cosmetics

Superhero Volumizing Waterproof Mascara

Color:

Black

4.2(1644)
$28.00

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Review Snapshot

by PowerReviews

1644 ReviewsWrite a Review
84%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Most Helpful Positive Review
Best waterproof, mascara ever.

I love this mascara, When it said it's waterproof, it's waterproof

Versus
Most Helpful Critical Review
Not as good as the OG.

I was disappointed by this waterproof superhero mascara. First it did not provide the near the results of the OG superhero mascara as far as length and volume. Secondly this mascara transferred to my lids throughout the day. Lastly this mascara is not waterproof. I used alittle splash of water and b...

1644 results

Sad Movie Approved

Submitted 13 days ago

By Park

From Chicago

Wow this mascara really doesn't run, even through crying. Don't ask me how I know. It's also acrylate free, which is great if you have allergies from lash extensions or gel polish. It held my curl all day, and I have straight lashes that point down. The con: it's very clumpy. Before you apply, brush the excess off onto a tissue. That will help prevent clumping. Also, it's better in one swipe. It'll be easier to remove if you don't do layers, and the volumizing formula gives plenty of coverage. It flaked once during the day into my left eye, but it was minor. Overall, it's really comfortable to wear. No itching. I dislike removing waterproof mascara in general.

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Clumped like crazy!

Submitted 1 month ago

By Jackie

From Baton Rouge

I'm not sure why this product received any positive views. From the first application, my lashes stuck together. I had to use a lash comb every time to get rhem to look less crazy. I returned!

Bottom Line No, I would not recommend to a friend

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Volume

Submitted 2 months ago

By Xtina

From San Antonio

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

IT Cosmetics - Sampling

This mascara did not pill and waterproof! Nice volume on the lashes!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Very Clumpy

Submitted 2 months ago

By Stacy

From Rancho Cucamonga, CA

I love a few of the IT products, but not this one! This mascara left beads of mascara on my lashes that I could not smooth out. I tried it two times with the same results. I missed the return deadline so in the trash it went.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Long lasting!

Submitted 2 months ago

By Shana

From New Jersey

[I received this product in exchange for my honest review] This mascara is great! The brush is nice and fluffy and helps me build the product on my lashes. Feels great on my lashes, doesn't weigh them down, and stays all day. And the package is super cute! 

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Bottom Line Yes, I would recommend to a friend

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