Rated 4.45 out of 5 stars
Most Helpful Positive Review Holy Grail!
I have oily lids, so finding an eyeliner that'll stay put was a real challenge. When I went into Ulta I was at my breaking point, ready to give up on eyeliners and join a convent or something. I told an employee my problem and she led me to the UD 24/7 pencil. I had already tried the pencil and wasn't all that satisfied. I asked what she recommended for the upper lash line, and she handed me this eyeliner. It was my first high end product and I was nervous about spending that much money on eyeliner, but I was desperate for a solution so I bought it.
Flash forward seven months, and this is hands down my go-to eyeliner. Application is easy, and its easy to fix mistakes since it doesn't dry instantly. But when it does dry, it stays on for a good portion of the day (again, I have oily lids so there are days when it'll fade away). I usually use this to tighten my lashes, and for my purpose it does the job just fine. When I apply it on my actual lid, it does just as fine. It can fade as the day goes on, but if it bothers you, just go over your line once more.
I couldn't recommend this eyeliner enough! Whether you have oily lids or not, this is definitely worth a try!
Most Helpful Critical Review Good Eyeliner Formula, Bad Eyeliner Tip
I looked into purchasing this eyeliner for a long time, mainly because it is on the pricier side. I didn't want to waste my money, but this product was recommended to me by several people, so I finally bought it. I was excited to try it out, and for its first couple of uses, it worked well. The formula is great. It is opaque and easy to remove, although I've found it really isn't waterproof. Unfortunately, very soon after I began using it, the tip would run dry before I was able to finish my eyeliner. This was incredibly frustrating, and it has been a problem since I first began using the product. I did some research and this seems to be a reoccurring issue some people are having with this eyeliner. I think that at this price, this product should function much better than the way it does now.
Reviewed by 6582 customers I'm not sure how this eyeliner has almost 5 stars..
Sarah from Illinois
I seriously don't know how this eyeliner has almost 5 stars! I got it in hopes of it being amazing and it is far from that. It says it's smudge proof and water proof and I barely rubbed on my eye and it came off so easily, this was well after it was dry too. I will not be purchasing this again. The only thing good from this is it arrived in two days.
hailey from new jersey
i don't like this product at all, i do an initial line and then usually go back over to smooth it out but when you try to do that it actually wipes off what you already did ?? terrible application and the product just doesn't work and fades terribly
Sara from Cuyahoga Falls, OH
This is the only eyeliner I will ever purchase because it's the only one that doesn't smudge.
It is a struggle getting off sometimes but that's because it's so good!
OhMOM#4 from Dayton, OH
I have been looking for cheaper eyeliner options that would work like this one. There are good ones out there, but when I went back to this I realized it is my holy grail, and no reason to look for anything else! I love the dark brown, when I want a more subtle, everyday look.
Intense Labradorite Color not as described
Insertadjectivehere from Michigan
I have been using the Alloy color for a couple years, and I love it. When my store was out of Alloy, I tried the Intense Labradorite, since they are both listed as Charcoal colors. The Intense Labradorite does not look Charcoal - it looks black. I wanted a grey eyeliner, not a black eyeliner. Also, after wearing it for a couple hours, it seems to have cracked, and the texture now looks uneven. This has not happened to me with the Alloy. I am attaching a color comparison photo because I couldn't find one anywhere on the internet before buying, and it would have been super helpful during my buying process.
LadyAlyxandrea from Salina, Ks
mine. if you ever stop selling this I will never forgive you. it took me 30 years to find the perfect eyeliner do NOT ever take this away from me.
Glf from Midwest
I found it helps the staying power of the liner if I brush a base shadow over the lid first to prevent the oils from my skin causing the liner to bleed out. I have never been a big fan of liquid eyeliners but I really do like this one.
DONT WASTE YOUR MONEY
Coco from Texas
Dries out fast, the green doesn't show up on dark skin, the blue is more black than blue .. all pens dried up within a weak, the pen tip is hard and feels like you are stabbing your eyes when you try to apply it , barely any pigment in the pens .honestly not sure how it has so many positive reviews . tried it out because it came in different colors , I shall go back to my go to smashbox liquid liner. If I could give it a negative star I would
Avilla from Dallas, Texas
This is probably the only eyeliner that doesn't get all over my eyelids,stays on all day easy to use! Haven't found another eyeliner that I love this much!
Best liquid eyeliner
knguyen from NJ
Whoever does not agree that this is the best liquid eyeliner, does not know how to do makeup at all. Of course there will be a bad batch where the applicator is being weird or whatever but 99% of the time, this works like magic. This is the fastest drying liquid eyeliner I had ever tried. It stays sharp on my eyes from 6 am until 8 pm at night. Also,there are times where I go out at night and it still stays on like glue. But to get the best use out of this, you would still need to use eye primer.. as always. This is common sense people.
"Stay all day" my a__
Liner from Kirby Dr
I've struggled with eyeliner my whole life. I'm a sweater and my eyes cry a lot (due to dryness) so I've never been able to find an eyeliner that doesn't smear or make me have a black eye after having it on for a short period of time. I got this eyeliner because I was told that it "lasts all night" "once it dries there is no taking it off" "does not smear". Well let me tell you....
I apply it to eye #1, it seems to be perfect. I apply to eye #2 & by the time I'm done applying it to the second, eye #1 is smeared, and my bags look even darker bc eyeliner has rubbed off and half off the eyeliner I put, is gone (bc I've had to wipe off tears).
Only reason I didn't give it a 1 star is because it is easy to apply.
Do not purchase!
Claudia from Los Ángeles, ca
This is my first time buying it, reading the reviews i thought i would love it but i was wrong. It was pretty dried out, the tip would erase the eyeliner i did have one as i had trouble trying to get the ink out. It would smudge so easily with any touch and was not waterproof at all. I constantly have to shake it but even then it feels empty and it's only been 2/3 weeks since purchasing and I've always had the same issues. Would not buy again.
I would definitely suggest this product
cc from Memphis TN
I never use anything else, its stays all day. Im a contact wearer. It glides on.
Not what I expected
Shopping lady from TX
I bought it because at the store they highly recommend it that is long lasting. But it does not last the whole day. Not happy with my purchase.
I will always buy this eye liner!
Georgie from South Carolina
Use every day!
The one and ONLY.
Kiki from Omaha, NE
I do NOT know what these people are talking about saying it smears or smudges or that it doesn't stay on well, it literally boggles my mind. I have been using this and ONLY this liquid eyeliner for years now. It is the only one that I can have a flawless application with. The tip is perfect, the formula is perfect. I can go over the same spot if I didn't get it good enough and have never had it do the annoying thing where it takes off what's already there if you go back over a spot. It stays on through thick and thin, no joke. I've worn it through some seriously sweaty situations and never had it run. I've gotten rained on while wearing it and obviously I look down so the rain isn't hitting my eyes directly, like duh, but even when my face does get a little wet, it doesn't budge. Don't rub your eyes. Kind of a given I'd think. If you touch it or rub it, it will come off of course, like any makeup. But if you put it on and let it dry it will stay on for a good 24 hours if you don't touch it! I've fallen asleep in it many times (I know, I'm a totally swamp creature) and had it be perfect still the next day. I've only ever used the black shade, though, I will say. But I've tried SO many other brands of liquid eyeliner and I just cannot find one that even compares to my Stila Stay All Day! I always keep at least one back up on hand if not two or three. If you're on the fence I'd definitely say give it a try, I swear by this stuff!
Mimi from Tx
First use, it was okay. The second time, it smudged on my lids and the corner of my eye. I tried it a third day, and as I tried to darken the line, it erased the liner itself. The liner no longer made a solid line so I just returned it altogether.
not waterproof disappeared in 2 minutes
Disappointed from Location
i bought this bc i needed a long lasting eyeliner and in not even 2 minutes it was gone from my eye, i just like gone
also it disappears with even a slight bit of water so it's not waterproof either
Paola from Florida
I love this eyeliner. It's water and smudge proof, even with the awful Florida humidity. I've tried other brands and I always come back to this one.
I buy this over and over again! The best product!
Michelle from Binghamton, NY
I love this product. No problem for 10+ hour-long days!
Would purchase again
Glf from Midwest
Easy to apply. Does not smudge. No "raccoon eyes" @ end of day.
Best Eyeliner ever!
Lizetye from Tx
I absolutely love this eyeliner! I have oily eyelids and its hard to find an eyeliner that does not smear. This is the first eyeliner I use that i have no problem with and has an awesome tip for the perfect wing. Definitely would recommend to anyone that has issues finding an eyeliner. This is the one!
Not as good as I hoped.
Mrs1B from Cape Coral, Florida
I use this product 2-3 times a week. The color & application is good. However the eyeliner smudges onto the area u dear my brows.
Dri from macon, ga
One of the beauty consultants recommended this brand to me after I had to return a different brand that was dried out. I will definitely buy this again.
Love this eyeliner
Katelyn from Cleveland
Great liner, able to easily control the thickness of your line for a perfect outline or cat eye. Haven't noticed any smudging during the day!