It's A 10
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Rated 4.62 out of 5 stars
And its not just the smell that makes this product standout!!! If you have a slight curl to your hair or have thick hair, if the texture of your hair is on the fine side but is very dense meaning you have a lot of hair, whether you have chemically treated colored hair or you have course hair this product will yield surprising results!!! From radiant shine to supple softness to thermal protection this product does it all!! And if that isn't enough, I've personally noticed that my color retention is greater when I use this product! I've used a number of professional products over the years but this by far is a perfect marriage of superior ingredients and incredible results , my favorite product thus far and a staple in my shower.
This is just an overall bad product to me. The texture of the shampoo seems normal until I try to lather it, and then it goes through a gooey stage before the lather starts. It helps if I build a lather in my hands before applying it to my hair, otherwise it's hard to work around my whole head. It's extremely drying - thankfully I had also purchased the matching conditioner, as I think it's specifically formulated to counter act how harsh the shampoo is (but also not a good product for my hair). If it weren't for the heavy conditioner, I'd probably have problems with my hair breaking. I also went from losing about 10 strands of hair per shower to about 20 strands of hair per shower. It might not sound like much, but my hair is fine and thin - I can't afford to lose that much! And the scent is overpowering. Since I keep my haired pulled back I can't smell it from there, but the perfume it leaves on my hands from applying and rinsing sticks for a few hours. I feel like I'm wearing super cheap, high alcohol content perfume. I gave it a few weeks of use to see if maybe I just needed to give it a good chance, but there are too many negatives for me to continue putting it on my hair. I didn't test it out in time to return it - so I've been using it to shave with just to avoid throwing it away.
lilloric from PA
Love this product. This shampoo leaves my hair feeling clean and soft. This is my go to for getting rid of build up from conditioners.
DK from Rohnert park
Smells like gardenias!! Makes hair super soft
Long hair from Virginia
Great products. My hair is soft
April from TN
I don't know where to start really because this stuff is just so AWESOME...... First,This is a real honest review, not part of a promotion or anything. Second, I am a woman in her 50's and I have been around in the shampoo dept, always looking for something that will make my bleached hair feel awesome.... I have used just about every high in shampoo out there and there are some that I have really liked until I broke down and gave this a try... I will never go back to the shampoo's that I liked because I have now found one that I love and it's this It's a 10 silk express shampoo..... it's like wow to my hair, not to mention the smell.... OMG!!! Love Love Love this.... I also got the mask and the leave in and my hair even wow's me!!! my new best ever favorite.... Can you It's a 10 now make a perfume with this smell? :) FANTASTIC all the way.... it's a bit pricey, due to that I did not purchase the conditioner.... waiting for some kind of sale and I want to try that a well.....
becca from dallas
made my damaged hair smooth. just couldn't get the pump to work but, nbd
Anna from Texas, USA
I have coarse, medium-length hair. I love looking for good hair care products but most of the shampoos I use leave my hair soft but smelling like a wet dog. I used both this and the miracle silk conditioner and WOW! My hair feels seriously AMAZING! It's been almost an entire day and I can still smell my shampoo and conditioner which smells so good, by the way. My hair is so soft and shiny after blow drying and styling it and feels like there's nothing on my hair at all!
If there's any hair product I would drop my money on, it would be this! Just go ahead and try it at least once! You will be mindblown
Pipi from Alabama
Well when received it had leaked out in bad packing.The smell was so strong gave me a migraine.Even if the smell did not bother me I would not use something that strong with perfume on my hair or skin.All I can say terrible not for me
Megan from IN
Caught it half off sale and omg I'm in love! I have thick hair and struggle to find a deep cleansing, lathering shampoo. I was using Oaui but didn't feel like it was cleaning as good. Just used this and fell in love with the scent and how well it cleaned my hair. I'm in love with it and hope to never change shampoo again. It's beyond amazing!
Tonya from Breckenridge TX
I've never been a girly girl so my hair lived in a bun. I've used $1 shampoos and conditioners all my life. A friend suggested It's a 10 and already after just a couple of uses my hair is coming back to life. Silk, shine, and bye bye split ends. My hair looks and smells fabulous! I get compliments constantly so it's not just me noticing but others as well.
Kes from Kentucky
First of all it smells like expensive department store perfume instead of a cheaper fruit smell. Also, I've tried SO many shampoos. All the salon brands. My hair is just so tangly and dry. This stuff has literally changed my hair in a week. I use the conditioner too, and it's a 10 miracle leave in product.
Jen G from Knoxville, TN
Only have to use a small amount for a great lather on long hair. Makes hair silky and easier to comb out especially when used with ITS A 10 MIRACLE CONDITIONER.
Araceli from Chicago il
I been using this specific one and I notice my dandruff faded to minimal. I no longer have dry scalp my hair is silky. I now use it on my daughters and it work wonders on there tangled hair. They no longer have that issue there hair looks beyond healthy. its a matter of consistency. I have always gotten compliments about my hair even on bad days. I get asked what I use and people are surprised that I only use one item on my hair. I would definitely buy it when they are on sale. I buy multiple to keep until the next sale. specially if you are looking for the one to match your needs.
Katie from Missoula, MT
Love, love, love the smell of this shampoo!! Just like plumerias.
OldBagBeauty from The Stix, AZ
I bought the Silk formula because they were out of the Potion 10. I would have continued to use it if it were not for the fragrance.
The fragrance isn't a bad smell, although I've smelled a lot better, it's just extremely strong. And the fragrance sticks with you even after conditioning with a different line completely.
I did end up returning it and getting the Potion 10.
Maria from Houston
The smell is very strong it doesn't smell bad it is just very strong even after you wash it out and your hair dries. I don't really feel a difference in my hair . Honestly it's not worth the splurge
Suzy from Mobile, AL
Bought this product with the Miracle Daily Conditioner and the Silk Serum. I wanted to like them all but it leaves my hair feeling heavy and looks oily.
Kelly from Denver from Denver, CO
This shampoo, conditioner, and hair mask trio is absolutely amazing. I am a hair snob in that I have been using professional shampoos for the past 20 years. I have been struggling to find a good shampoo for ten years now that doesn't cause flyaways and breakage. Something gave me the idea to try this silk formula after several moisture and repair/therapy shampoos were not working. This is the first shampoo I have used in 10 years that finally tames my flyaways. No flyaways on the crown of my head and zero breakage in my hair. But more so, my hair is silky soft, smooth, feels thick and beautiful, and lots of body and character in my hair. Very voluminous. My hair is also very moisturized. My hair is finally repaired while having beautiful moisturized volumized silky soft hair. The only con is that it does seem to thicken my hair a little but it doesn't weigh it down. It's still very bodyful.
Marie from Austin,Tx
I love how this shampoo makes my hair feel. No conditioner needed not like with other brands.
Ekekela08 from Missouri
I will buy this product again when it goes on sale. I will not buy it regularly. There are other shampoos that are just as great!
Kylie from Texas
My hair is naturally oily due to a thyroid issue, and nearly nothing works to tame it. But THIS stuff made my hair SO SOFT and normalized it better! Its not heavy like most I've used.
Mal from St. Louis, MO
Love it. Lathers well into my hair and makes my hair feel silky upon rinsing. The smell is floral and lovely as well. Performs as well as I could expect.
Shelley V from Sterling Heights, MI
I originally purchased this from GMA Deals and Steals. I was about to give up and whack all my hair off. It was over processed and frizz was sticking out all over the top of my head. I ordered directly from the Manufacturer after that. I have allowed my hair to grow out and trimmed that bad stuff off. I will continue to use this product as a way of preventing future damage from heat and color. My Hair Dresser is now recommending to other customers
Lori from Kentucky
This shampoo makes my hair really soft and shiny! I love it!
Jim the runner from San Jose, CA
For the price of this shampoo it is not worth it. There a drugstore brands that outperform this shampoo by a long shot. Save your money.
Mimit from SoCal
Smells great, lathers well, and don't need a lot of the product BUT leaves my hair flat and greasy. Ugh. I have thin wavy hair. Not worth it for me considering the price as well.