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Summary
Conscious Beauty at Ulta Beauty™
Swipe on the hype with Shape Tape, tarte's best-selling full-coverage concealer!
Benefits
- Full-coverage formula with natural matte finish
- Smooths & brightens appearance for an instant eye lift effect
- Crease-proof formula won’t cake or settle with 16 hrs of flawless wear
- Tape Technology helps smooth & blur appearance of fine lines & wrinkles
- Applies easily with jumbo Speed Smoother
- Not ready to commit? Shop travel-size!
Features
- 100% agree it doesn’t crease or look cakey
- 100% agree skin looks & feels smoother
- 100% agree undereyes look smoother
- 100% agree it covers dark circles
- 100% would recommend to a friend
- 97% agree it blurs & smooths appearance of wrinkles & fine lines
- 16-hr longwear
- 12-hr crease proof
- Waterproof
- Dermatologist tested
- *based on a clinical & consumer panel study of 32 subjects
Key Ingredients
- Shea butter: moisturizes & conditions
- Mango butter: helps moisturize & condition skin
- Licorice root: brightens & color corrects look of skin
Item 2501217
for a face lift effect:
- conceal dark circles
- dot & dash concealer onto undereyes
- blend upward towards temples with a makeup sponge or concealer brush
- full face of flawless
- dot or dash directly onto redness, blemishes or imperfections
- blend from center of face outwards with a makeup sponge or concealer brush
- PRO tips:
- if using a sponge, dampen for smoother application
- use on eyelids as a shadow primer for a lasting look
42S Tan Sand: Water/Aqua/Eau, Cyclopentasiloxane, Cyclohexasiloxane, Butylene Glycol, PEG-10 Dimethicone, Methyl Methacrylate Crosspolymer, Trimethylsiloxysilicate, Sodium Chloride, Disteardimonium Hectorite, Cetyl PEG/PPG-10/1 Dimethicone, Aluminum Hydroxide, Amyl Cinnamal, Benzyl Salicylate, Butyrospermum Parkii (Shea) Butter, Convallaria Majalis Bulb/Root Extract, Dimethicone/Vinyl Dimethicone Crosspolymer, Disodium EDTA, Ethylhexylglycerin, Geraniol, Glycyrrhiza Glabra (Licorice) Root Extract, Helianthus Annuus (Sunflower) Seed Oil, Hexyl Cinnamal, Hydroxycitronellal, Leontopodium Alpinum Flower/Leaf Extract, Lilium Candidum Flower Extract, Limonene, Linalool, Magnolia Liliflora Flower Extract, Mangifera Indica (Mango) Seed Butter, Olea Europaea (Olive) Fruit Oil, Paeonia Lactiflora Root Extract, Fragrance/Parfum, Phenoxyethanol, TBHQ, Tocopherol, Triethoxycaprylylsilane, Triethyl Citrate, Ulmus Davidiana Root Extract, Glycerin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free brush with Tarte Shape Tape Concealer purchase (valid thru 7/19/25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 5 out of 4618 Questions
- Q
I'm currently using Tarte sharp tap corrector. I like it but doesn't cover dark circles. What is difference in the shape dape corre tor and tarte concealer?
- Asked by Deb
- Official Answer By Tarte - Brand EngageThe Shape Tape Corrector is a color corrector that helps neutralize dark circles or discoloration (like peach for blue tones), while the Shape Tape Concealer is a full-coverage product that brightens and covers on top. If the corrector alone isn’t enough, layering the concealer over it can give you better coverage.Was this answer helpful to you
- Q
I've recently started using the shape tape. I just started my second tube. This first tube was a gift in the color pink. I went to Ulta without makeup and asked representative if this was the correct color for me. She confirmed and asked if I would be using the concealer with it? I answered no. I wish I had her show me and explain benefits of using concealer also. I like the shape tape corrector, but it doesn't cover my dark circles. Any suggestions?
- Asked by Deb
- Official Answer By Tarte - Brand EngageYes! The corrector is a great base, but for full coverage—especially for dark circles—layering Shape Tape Concealer on top will give you much better results.Was this answer helpful to you
- Q
I last bought shape tape in color dream - which one would that be now?
- Asked by shape tape
- Official Answer By Tarte - Brand EngageHi there! The shade "Dream" is our Shape Tape Glow Wand. This product is still available for purchase. If you are looking for a Shape Tape concealer in a similar shade to " Dream" we recommend 29N Was this answer helpful to you
- Q
Hi! I use Makeup Forever Velvet Matte in 375, I want a brighter/lighter shade concealer. Which Shape Tape should I purchase? Thank you
- Asked by brandy
- Official Answer By Tarte - Brand EngageHi there! We suggest checking out the shade 27S light medium sand!Was this answer helpful to you
- Q
I use YSL touché eclat 2.5 what shade do you recommend me, also Chanel light bage 32 Rose and La Mer foundation 150 Natural
- Asked by Alexandra
- Official Answer By Tarte - Brand EngageHi there! We suggest checking out the shade 27H light medium honey!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 6048Everyday
- 5037All Skin Types
- 4289Going Out
- 2141Sensitive Skin
- 2132Travel
Describe Yourself
- 3820Natural Style
- 2570Classic Style
- 2169Trendy Style
- 6Oily skin
- 4Combination Skin
Most Helpful Positive Review
Hands Down - BEST CONCEALER I HAVE EVER USED
I am almost 30, and have started to get some wrinkling and fine lines around my eyes. I have been on a hunt for the best concealer for under my eyes, something to cover and brighten my dark circles but also won't settle in my fine lines. THIS PRODUCT IS WHAT I HAVE BEEN SEARCHING FOR! I watch a lot...
Most Helpful Critical Review
sadly didn't like it!
I bought this twice and returned it twice. I tried to love it, I really did! It was too dry for my under eyes and did not stay on when I used it to conceal imperfections. I don't have weird skin, I'm not super oily or really dry. I lean towards combination to dry. Of course, just like everyone else,...
13866 results
They keep sending out product thats over 3 years old
Wish I could give it 0 stars. Both Ulta and tarte.com have sent out product thats over 3 years old. I stocked up on black friday and regret I didnt check the manufacture dates. I just bought some "new" ones and theyre just as old too. Its disgusting
The Best Concealer
Goes on smooth, not heavy, doesn't crease, good coverage and buildable. Will purchase again.
My go to over and over again
I have sensitive/acne prone skin so when I find something that works, I never change. This is one of them. Shape Tape provides great coverage without causing breakouts. 👏👏👏
trial and error
It took me a long time to figure out how to use this concealer. If I ever use it with the wrong brush, primer, or skin prep, it dries out and separates on me badly. With that said, if I use this product with minimal skin prep, a silicon-based primer, and a damp beauty blender, it has great coverage and lasts all day! Wish it was more user-friendly, but it was somewhat worth it for the end result. In the end, I would go for a conclear that is more resilient but isn't the worst one I've ever used.
Meh
I used this a few times for a theature show I was in. Before I used it I had dark circles under my eyes from the night before. I put it on, went out of the bathroom and my dad said "u have dark circles under ur eyes maybe u should eat something" I was very confused so I looked in the bathroom mirror, and the small creases under my eyes were exposed even more from the concealer. also, it didn't do a good job of covering up my dark circles, as my dad was 3-5 feet away from me and he saw them. Also, whenever I put on enough TO ACTUALLY COVER IT UP, it dosen't blend enough and it looks like I can't blend well (which I can).