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Roller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

(5093) REVIEWS

0.3 oz Item 2285068

Color:Black

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It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Find your Benefit Mascara match!

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 5093 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2492)
  • Defines & separates (2466)
  • Applies evenly (2396)
  • Great brush (2352)
  • Doesn't clump (2120)

Cons

  • Difficult to remove (318)
  • Smudges or runs (213)
  • Sticky texture (179)
  • Dries out quickly (147)
  • Not effective (133)

Best Uses

  • Anytime (2667)
  • Daytime (765)
  • Daily use (757)
  • Going out (603)
  • Women (440)
    • Reviewer Profile:
    • Natural style (1397), Classic style (1199), Brand buyer (619), Budget shopper (409), Trendy style (380)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)
    • Was this a gift?:
    • No (379), Yes (25)

Reviewed by 5093 customers

Displaying reviews 1-10

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2.0

Wasnt even worth the price on sale

By Reeme

from Washington DC VA

About Me Trendy Style

Pros

  • Defines & Separates
  • Doesn't Clump

Cons

  • Flakes
  • Smudges or Runs
  • Sticky Texture

Best Uses

  • Daytime

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

I cant even begin with how shocked I was with how bad this mascara worked for me. I generally don't like curved brushes, but given all the hype around it and the fact that it was in the 21 days of beauty sales, I decided to try it out regardless. I hated this mascara. First, the wand. I knew that it was curved and that it had rubber bristles, but this wand HURT. When I tried to coat the root of my lashes and wiggle up the bristles poked and scratched my upper water line. The wand curves toward your lashes, but you cant coat from root to tip because if you get too close to the base of your lashes the wand curves to your upper water line and scrapes it. Not only that,t but the formula dries down so stiff that it hurts throughout the day. All my little lashes in the corners of my eye will poke and hurt me constantly throughout the day because the formula dried so stiff that they become pointy. I spend the day feeling like something sharp is stuck in my eye. What's worse is that it flaked and ended up all under my eyes by the end of the day. I though this mascara was known for not ending up under the eyes and the fact that it did basically made it a useless product for me. I use the They're Real mascara and I like it so much better. The only good thing about it was that it separated well and didn't clump. I had high hopes for this and it was such a let down.

 
5.0

Benefit Roller Lash

By Dee Dee

from Armpit Des Moines, Iowa

About Me Classic Style

Verified Buyer

Pros

  • Curls exactly like I needed.

Cons

  • None

Best Uses

  • Anytime

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Love this mascara

 
5.0

amazing

By lauren

from virginia

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

this mascara is amazing oh my gosh. my lashes are naturally long and this made them even longer. doesn't clump at all. separates my lashes really well. my go to mascara

 
4.0

YouTube Made Me Buy It!

By Kris

from Boston, MA

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

First let me say that I purchased this during the 21 Days of Beauty Event.
My lashes are really dark and reasonably dense but a little on the short side. I can't speak to the lower lashes, as I don't use mascara on mine but, this stuff is great after curling my upper lashes! It thickens them up and separates them really well! The brush design works well when you use both sides as directed.
Would I buy it again at full price? Probably not because I think you can achieve a similar effect with drugstore mascaras. I will however repurchase next time it's at Ulta at such a great price!

 
2.0

It didn't curl my lashes and it got clumpy

By Liz

from Fountain Valley, CA

Pros

    Cons

    • Clumpy
    • Doesn't curl
    • Smudges or Runs

    Best Uses

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      I bought this during the 21 days of beauty. I'm a fan of the It's real mascara from Benefit so I figured I'd like this too. I have droopy eyelashes so when I first used this, I used it without a curler like it promotes on the box. That didn't work at all. It didn't curl them one bit and it made a huge mess of smudging under my eye. I then tried it when I curled and it was ok. You can't apply too many coats of this because it will start to clump. You can apply more coats of the it's real mascara. Whenever I used this I had to apply a light amount and I had to use my curler. I did a test where I did one eye with this mascara and one eye with the It's real mascara and I much prefer the It's real. Not only could I do more coats without it getting clumpy, but I sneezed after I put it on and I got no smudges from the it's real but I did from this one. The it's real also held up better in curl and everything else. I like the packaging and it doesn't dry too fast which is the best thing I can say about it.

      (1 of 1 customers found this review helpful)

       
      3.0

      Not worth it

      By K

      from New Hampshire

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      Does not curl your lashes like it was supposed to. Dragged them down when i curled them

      (1 of 1 customers found this review helpful)

       
      5.0

      Thank you Benefit for making Roller Lash in brown!

      By Sally

      from Cincinnati, OH

      About Me Classic Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I prefer brown mascara over black - and good options aren't very easy to find. (shout out to Cover Girl Lash Blast, though) I have used Benefit's Roller Lash in the past, and liked it a lot - the formula's good, the wand works well, curls even the wimpiest of lashes, and does not get clumpy. When it was recently on sale during the 21 Days of Beauty, is when I noticed...omg!...it comes in brown, now! I snatched up two tubes, and I've been in brown mascara wearing ecstasy since. Now don't get me black mascara is still good to vamp up my look - but brown mascara looks less harsh and more believable on me.

         
        5.0

        Out of all of my mascaras this is the best!!!

        By Julia

        from New York

        About Me Trendy Style

        Pros

        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Kinda gets in eyes

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        Such a good mascara with great packaging. Great for all ages!!!!

         
        5.0

        !!

        By x

        from america

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I've been using this mascara for about a year and a half and it's my favourite!! It holds a curl, doesn't look clumpy and makes your lashes look really long. You can use this mascara to look really natural or really glam. If you build it up enough it will make your lashes look like falsies!!

         
        5.0

        Essential for everyday look

        By Kathryn

        from Columbus, OH

        About Me Trendy Style

        Pros

        • Adds Volume
        • Applies Evenly
        • Lengthens

        Cons

        • Difficult To Remove

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I wear this everyday. It makes me look more awake and looks like I'm wearing false lashes.

        Displaying reviews 1-10

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