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Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

0.3 oz Item 2285068

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe 24-HR Brow Setter with any $35 Benefit Cosmetics purchase (offer valid 2/18/18-3/17/18 or while supplies last)

FREE Deluxe 24-HR Brow Setter w/any $35 Benefit purchase

Find in Store-

It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Find your Benefit Mascara match!

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 4868 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2350)
  • Defines & separates (2330)
  • Applies evenly (2265)
  • Great brush (2230)
  • Doesn't clump (2013)

Cons

  • Difficult to remove (301)
  • Smudges or runs (191)
  • Sticky texture (171)
  • Dries out quickly (139)
  • Not effective (133)

Best Uses

  • Anytime (2523)
  • Daily use (757)
  • Daytime (720)
  • Going out (570)
  • Women (440)
    • Reviewer Profile:
    • Natural style (1320), Classic style (1127), Brand buyer (619), Budget shopper (409), Trendy style (365)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)
    • Was this a gift?:
    • No (379), Yes (25)

Reviewed by 4868 customers

Displaying reviews 1-10

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5.0

Makes my eyelashes look fantastic

By Cole the busy body

from Las Cruces, NM

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Lengthens

Cons

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    Great for a daytime natural look

     
    5.0

    Best product in awhile

    By KatieC

    from Corpus Christi

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Doesn't Clump

    Cons

    • Dries Out Quickly

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    Best product I've tried in awhile

     
    5.0

    My favorite by far mascara

    By Pat

    from Columbus, Ga

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      My favorite mascara so far, don't clump curls lashes and looks natural all day.

       
      5.0

      Love, Love, Love this mascara

      By Tammie

      from Pittsburgh, PA

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Dries Out Quickly
      • Pricey

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      This mascara is great! It actually curls your lashes as advertised. I do not need to use an eyelash curler when using this mascara.

      (1 of 1 customers found this review helpful)

       
      5.0

      I love you, mascara

      By Gen Cards

      from Norfolk, VA

      About Me Classic Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!

         
        5.0

        This is my favorite mascara.

        By Colleen

        from Mansfield, OH

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          I have tried many other mascara's and keep coming back to this one. It doesn't flake or run and makes my skimpy lashes look full and long.

           
          5.0

          I love it! My new fave.

          By Kelley D

          from Savannah ga

          About Me Classic Style

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I have had 3 different people ask if I was wearing false eyelashes, I was so pleased to say no and tell them about roller lash! It is my new go to!!

             
            5.0

            Love ir!

            By Chelaz

            from Texas

            About Me Trendy Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              I truly recommend this mascara make your eye lashes look long!!

               
              5.0

              Love it

              By Kris10

              from Virginia

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                I have tried a lot of mascara to find this one. I want mascara that adds volume. I have thin eyelashes. For the longest time I used urban decay, even though I hated it. I think if they modified the tube itself, the urban decay would apply better, but this review isn't for that.
                I am super happy with this mascara - it goes on smooth, thick and even curls my lashes! I will keep using this one!

                 
                5.0

                Very nice

                By Preciousdds76

                from Indio ca

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  Love it

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  46 Questions | 46 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this good for more of a "natural" look? I have really long lashes.
                    Asked on 1/22/2018 by Avery from South Carolina

                    1 answer

                    • Staff Expert

                      A:

                      We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/21/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    I love this mascara, but my skin is super oily and it smudges badly on my browbones. I tried They're Real lash primer underneath and it didn't help. Is there another product that could be used in combination with this mascara to keep it from smudging?
                    Asked on 1/2/2018 by SP from North Carolina

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                      Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    is the brown a dark brown? i usually us black/brown since i am pale but not sure if this brown will work
                    Asked on 10/24/2017 by Patricia from NJ

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                      Answered on 10/26/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    is this product better than the better than sex masacra?!
                    Asked on 4/15/2017 by sab from new york

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I would recommend trying our Roller Lash in store to compare! xoxo B

                      Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this come in waterproof?
                    Asked on 4/1/2017 by Tracey from Manhattan, KS

                    1 answer

                  • Q:

                    I'm really, really picky about my mascara and am considering trying Benefit Roller Lash because my current formula seems to be irritating my eyes. Is the Roller Lash mascara a relatively 'wet' or 'dry' mascara? Is the brush stiff or flexible? Thanks in advance, Gorgeous!
                    Asked on 3/22/2017 by Cmo from Milwaukee

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is a "wet" mascara that gives you a satin finish. The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Of course you can test/sample our Roller Lash in-store! xoxo B

                      Answered on 4/21/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I love the roller lash, but I need a lash primer to make roller lash waterproof.
                    Suggestions PLEASE!!!!!!����
                    Asked on 2/25/2017 by Annette from 3132

                    1 answer

                  • Q:

                    I have short, straight Asian lashes that will droop down no matter how many times I curl them or put on waterproof mascara. Will this mascara keep the curl on my lashes?
                    Asked on 2/9/2017 by Sashiiimiii from Chula Vista, CA

                    1 answer

                  • Q:

                    How long will this last if used daily?
                    Asked on 1/15/2017 by Meghan from Wisconsin

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                      Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                    Asked on 12/28/2016 by KM from LA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                      Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-10Previous | Next »

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