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Roller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

(5181) REVIEWS (54) Q&A ASK A QUESTION

0.3 oz Item 2285068

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE 4 Pc Gift Set with any $50 Benefit purchase (offer valid 6/3/18-6/23/18 or while quantities last)

FREE V.I. Pretty 4 Pc Gift w/any $50 Benefit purchase

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It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Find your Benefit Mascara match!

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 5181 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2542)
  • Defines & separates (2512)
  • Applies evenly (2441)
  • Great brush (2398)
  • Doesn't clump (2162)

Cons

  • Difficult to remove (328)
  • Smudges or runs (221)
  • Sticky texture (183)
  • Dries out quickly (148)
  • Not effective (133)

Best Uses

  • Anytime (2719)
  • Daytime (771)
  • Daily use (757)
  • Going out (607)
  • Women (440)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)
    • Reviewer Profile:
    • Natural style (1424), Classic style (1226), Brand buyer (619), Budget shopper (409), Trendy style (383)
    • Was this a gift?:
    • No (379), Yes (25)

Reviewed by 5181 customers

Displaying reviews 1-10

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4.0

Love It!!

By Sami

from South Carolina

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

this is one of my favorite mascaras because it glides on so naturally without all the clumping of other mascaras. I like makeup, but I'm the kind of person who wants it to look more on the natural side, so it works perfectly for me. Even though it adds a ton of length, it's not very volumizing, so if you have long thin eyelashes, I wouldn't recommend.

 
5.0

Lash out with this product!

By NJgirlmovedtoNC

from Greenville, NC

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • No CONS that I have experienced

Best Uses

  • Anytime

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Think my eyelashes have changed with age; certainly have less full eyelashes. I've used a lot of different mascara products; this one is my go-to for now. Like the brush, lengthening & thickening!

 
1.0

Not for oily lids

By SJ

from Michigan

Pros

    Cons

    • Smudges or Runs

    Best Uses

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      This mascara smeared very quickly on my upper lids. While it was on, I didn't notice an exceptional amount of volume or length.

      (3 of 3 customers found this review helpful)

       
      5.0

      My lashes look amazing!

      By Angel

      from Vancouver, WA

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Sticky Texture

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      I love hope it curls and separates my lashes.

       
      5.0

      Love this Mascara

      By Diane

      from Azle, Texas

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I have been using this for several years and love it.!

         
        5.0

        My lashes look full and healthy with this mascara.

        By Psm

        from Jacksonville Fl

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          best brush for even aplication

           
          5.0

          Love this mascara and I have a problem finding brown!

          By Terri

          from Ocala Fl

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Great Brush

          Cons

          • Dries Out Quickly

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Great item...love the brown color.

           
          5.0

          FAVORITE

          By Cait

          from Savannah, Ga

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I use it everyday! Seriously the best mascara!

             
            5.0

            Favorite Mascara! Perfect for everyday!

            By Brittany

            from ME

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            This is amazing for everyday use and it's wonderful for lengthening.

             
            5.0

            Great Product!

            By Deb0313

            from Virginia

            About Me Classic Style

            Pros

            • Adds Volume
            • Applies Evenly
            • Brown color available!
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • None!

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I've used Lancome Definicils for years, but wanted to try this based on the reviews. I'm so glad that I did! Fantastic find! I love it!

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            54 Questions | 54 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Is this good for more of a "natural" look? I have really long lashes.
              Asked on 1/22/2018 by Avery from South Carolina

              1 answer

              • Staff Expert

                A:

                We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

                Answered on 2/21/2018 by Staff Expert from Ulta Beauty
            • Q:

              I love this mascara, but my skin is super oily and it smudges badly on my browbones. I tried They're Real lash primer underneath and it didn't help. Is there another product that could be used in combination with this mascara to keep it from smudging?
              Asked on 1/2/2018 by SP from North Carolina

              1 answer

              • Staff Expert

                A:

                Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                Answered on 2/5/2018 by Staff Expert from Ulta Beauty
            • Q:

              is the brown a dark brown? i usually us black/brown since i am pale but not sure if this brown will work
              Asked on 10/24/2017 by Patricia from NJ

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                Answered on 10/26/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              How long does this mascara last?
              Asked on 10/14/2017 by Ann Marie from Columbus, IN

              1 answer

              • Brand Expert

                A:

                Hi Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                Answered on 10/19/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              This mascara is very clumpy when applied, how do I prevent that from happening? I tried to use the minimal amount but it seems like impossible because of the thick formula.
              Asked on 9/24/2017 by BL from CA

              1 answer

              • Staff Expert

                A:

                Please contact us at gethelp@ulta.com. Thanks!

                Answered on 10/2/2017 by Staff Expert from Ulta Beauty
            • Q:

              Does this product contain Paraben?
              Asked on 9/21/2017 by cindy from Alabama

              1 answer

              • Staff Expert

                A:

                It's paraben-free!

                Answered on 10/2/2017 by Staff Expert from Ulta Beauty
            • Q:

              I have stick straight lashes that don't hold a curl unless I use a waterproof mascara, but I hate waterproof mascaras because they are impossible to take off and I end up ripping my lashes out. I've tried the They're Real and my lashes fell flat, will this mascara hold a curl?
              Asked on 9/19/2017 by Bersy from Texas

              1 answer

              • Staff Expert

                A:

                This mascara features a curling formula, so we'd definitely recommend that you give it a try!

                Answered on 10/2/2017 by Staff Expert from Ulta Beauty
            • Q:

              I LOVE the roller lash mascara and I am so excited to see it as part of the 2017 21 days of beauty....is this offer only valid online or in stores too? This is my just have mascara!!! The applicator is awesome and seriously leaves no chunks! I want to know if I can just go into my local ULTA today for this deal or if I need to buy online! Thanks xoxo
              Asked on 9/9/2017 by Jewell Bug from Corvallis,OR

              1 answer

              • Staff Expert

                A:

                Sorry, this promotion has ended. For pricing or promotions related questions, please contact our Guest Services team at gethelp@ulta.com. Thank you!

                Answered on 10/2/2017 by Staff Expert from Ulta Beauty
            • Q:

              Is this product cruelty free?
              Asked on 9/9/2017 by Anilooo from VA

              1 answer

              • Staff Expert

                A:

                Official brand statement:

                Benefit does not test our products on animals.

                Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                As a result, all Benefit products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market.

                Some customers expressed concern regarding the situation in China. Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety.

                We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.

                Answered on 10/2/2017 by Staff Expert from Ulta Beauty
            • Q:

              Is this product vegan/cruelty free?
              Asked on 9/8/2017 by Jordyn from Cleveland, US

              1 answer

              • Staff Expert

                A:

                Official brand statement:

                Benefit does not test our products on animals.

                Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                As a result, all Benefit products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market.

                Some customers expressed concern regarding the situation in China. Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety.

                We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.

                Answered on 10/2/2017 by Staff Expert from Ulta Beauty
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