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Roller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

(5252) REVIEWS (54) Q&A ASK A QUESTION

0.3 oz Item 2285068

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Color:Black

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GIFT WITH PURCHASE

FREE deluxe the POREfessional Primer with any $35 Benefit Cosmetics purchase (offer valid 7/1/18-7/21/18 or while quantities last)

FREE deluxe The POREfessional Primer w/any $35 Benefit purchase

Online Only! FREE Beach Towel with any $50 Benefit Cosmetics purchase (offer valid 7/18/18-7/26/18 or while quantities last)

Online Only! FREE Beach Towel w/any $50 Benefit Cosmetics purchase

Find in Store-

It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Find your Benefit Mascara match!

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 5252 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2587)
  • Defines & separates (2560)
  • Applies evenly (2483)
  • Great brush (2443)
  • Doesn't clump (2200)

Cons

  • Difficult to remove (335)
  • Smudges or runs (229)
  • Sticky texture (185)
  • Dries out quickly (150)
  • Not effective (133)

Best Uses

  • Anytime (2769)
  • Daytime (789)
  • Daily use (757)
  • Going out (620)
  • Women (440)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)
    • Reviewer Profile:
    • Natural style (1451), Classic style (1244), Brand buyer (619), Budget shopper (409), Trendy style (390)
    • Was this a gift?:
    • No (379), Yes (25)

Reviewed by 5252 customers

Displaying reviews 1-10

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5.0

My FAV

By Chels

from Decatur, AL

About Me Classic Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    I love this stuff

     
    5.0

    Ahhhhmazing!!!

    By SnowSeal

    from NC

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      My favorite mascara of all time!

       
      5.0

      Yes I would buy again

      By Lash lover

      from Oklahoma

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        My lashes stay curled even in humidity!!

         
        5.0

        Best mascara

        By Rylee

        from Montana

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I love this mascara...I bought it once a few years ago and not a huge fan but just got it again yesterday and it's my new fave! Spreads my lashes out and gives them a fan like appearance all while adding length and curling them!

        (1 of 1 customers found this review helpful)

         
        5.0

        A go-to mascara!

        By Alyssa

        from Austin, Texas

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        This is a really great mascara! It lengthens the lashes and it gives mine noticeable volume as well. It comes off easily just a tad bit of makeup remover or water will take it off completely. Personally I love my lashes curled even more so I let the lashes with the mascara dry a bit and then get a lash curler to set the mold of the curl.

         
        5.0

        Real mascara

        By Beachgirl

        from NC

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Love this. Not clumpy. I got it in brown.

           
          5.0

          Worth every penny

          By Dr. T

          from Texas

          Verified Buyer

          Pros

          • Adds Volume

          Cons

            Best Uses

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Better than expected and my expectations were high

              (1 of 1 customers found this review helpful)

               
              5.0

              My favorite mascara EVER

              By Cretia

              from Appleton, wi

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                I use this mascara every day. I've tried countless mascaras in my life, this one wins by a landslide. I don't have amazing eyelashes of my own but this makes me look like I do. It curls, it separates, it lengthens, it adds volume... it does everything I want out of a mascara.

                 
                5.0

                My go to mascara. A girls bestfriend!

                By Britt

                from Gastonia NC

                Verified Buyer

                Pros

                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  I love that this mascara applies evenly and my lashes don't stick together. And it's buildable without getting clumpy.

                   
                  3.0

                  Please make a waterproof version Benefit!

                  By Ellie

                  from Sacramento

                  About Me Natural Style

                  Pros

                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                  • Won't hold curl

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  This mascara is water resistant, yes I know. But I have Asian eyelashes meaning my lashes are thin and go straight downwards. So I have learned there is a difference between water resistant and waterproof in formulas. This mascara would work wonders for me if it could hold my curl like other waterproof mascaras do. I would totally recommend this to any of my friends who have been blessed with nice plump lashes that have a natural curl. I am praying to the make up Gods that Benefit will come out with a waterproof version of this so everyone can use it. It lengthens, has nice pigment, and the brush is awesome! It's just not my poor little lashes will not hold a curl with this mascara.

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  54 Questions | 54 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this good for more of a "natural" look? I have really long lashes.
                    Asked on 1/22/2018 by Avery from South Carolina

                    1 answer

                    • Staff Expert

                      A:

                      We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/21/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    I love this mascara, but my skin is super oily and it smudges badly on my browbones. I tried They're Real lash primer underneath and it didn't help. Is there another product that could be used in combination with this mascara to keep it from smudging?
                    Asked on 1/2/2018 by SP from North Carolina

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                      Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    is the brown a dark brown? i usually us black/brown since i am pale but not sure if this brown will work
                    Asked on 10/24/2017 by Patricia from NJ

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                      Answered on 10/26/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    How long does this mascara last?
                    Asked on 10/14/2017 by Ann Marie from Columbus, IN

                    1 answer

                    • Brand Expert

                      A:

                      Hi Gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                      Answered on 10/19/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    This mascara is very clumpy when applied, how do I prevent that from happening? I tried to use the minimal amount but it seems like impossible because of the thick formula.
                    Asked on 9/24/2017 by BL from CA

                    1 answer

                    • Staff Expert

                      A:

                      Please contact us at gethelp@ulta.com. Thanks!

                      Answered on 10/2/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product contain Paraben?
                    Asked on 9/21/2017 by cindy from Alabama

                    1 answer

                    • Staff Expert

                      A:

                      It's paraben-free!

                      Answered on 10/2/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    I have stick straight lashes that don't hold a curl unless I use a waterproof mascara, but I hate waterproof mascaras because they are impossible to take off and I end up ripping my lashes out. I've tried the They're Real and my lashes fell flat, will this mascara hold a curl?
                    Asked on 9/19/2017 by Bersy from Texas

                    1 answer

                    • Staff Expert

                      A:

                      This mascara features a curling formula, so we'd definitely recommend that you give it a try!

                      Answered on 10/2/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    I LOVE the roller lash mascara and I am so excited to see it as part of the 2017 21 days of beauty....is this offer only valid online or in stores too? This is my just have mascara!!! The applicator is awesome and seriously leaves no chunks! I want to know if I can just go into my local ULTA today for this deal or if I need to buy online! Thanks xoxo
                    Asked on 9/9/2017 by Jewell Bug from Corvallis,OR

                    1 answer

                    • Staff Expert

                      A:

                      Sorry, this promotion has ended. For pricing or promotions related questions, please contact our Guest Services team at gethelp@ulta.com. Thank you!

                      Answered on 10/2/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product cruelty free?
                    Asked on 9/9/2017 by Anilooo from VA

                    1 answer

                    • Staff Expert

                      A:

                      Official brand statement:

                      Benefit does not test our products on animals.

                      Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                      We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                      As a result, all Benefit products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market.

                      Some customers expressed concern regarding the situation in China. Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety.

                      We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.

                      Answered on 10/2/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product vegan/cruelty free?
                    Asked on 9/8/2017 by Jordyn from Cleveland, US

                    1 answer

                    • Staff Expert

                      A:

                      Official brand statement:

                      Benefit does not test our products on animals.

                      Since 1989, the Perfumes & Cosmetics companies of LVMH group (including Benefit Cosmetics) have not performed any tests on animals for our products - this was implemented long before the 2013 official ban set by the European Union.

                      We are deeply committed to the elimination of animal testing. We're playing a leading role in developing alternative methods through our support of the "Fund for Alternatives to Animal Testing" in the United States. We also actively participate in validation studies of new alternative tests in the framework of the European cosmetics association, Cosmetics Europe. We are one of only a few companies to have invested in creating our own internal department to test raw materials and ingredients to further ensure the quality of our products and the satisfaction of our customers, which is our top priority.

                      As a result, all Benefit products undergo very strict tolerance tests using non-animal methods during the development of each product to ensure quality and safety prior to market.

                      Some customers expressed concern regarding the situation in China. Our products are made in Europe and for imported cosmetics, the Chinese health authorities order some test on animals: they require companies to make their products available to be tested in state-certified laboratories for registration purposes only, as it is currently their only recognized method to demonstrate product safety.

                      We are hopeful that alternative testing methods will be adopted worldwide and we will see an end to animal testing.

                      Answered on 10/2/2017 by Staff Expert from Ulta Beauty
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