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Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

0.3 oz Item 2285068

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe It's Potent! Eye Cream with any $35 Benefit purchase (offer valid 1/7/18-2/3/18 or while supplies last)

FREE deluxe It's Potent! Eye Cream w/any $35 Benefit purchase

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It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 4746 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Lengthens (2275)
  • Defines & separates (2252)
  • Applies evenly (2189)
  • Great brush (2161)
  • Doesn't clump (1939)

Cons

  • Difficult to remove (291)
  • Smudges or runs (183)
  • Sticky texture (162)
  • Not effective (133)
  • Dries out quickly (130)

Best Uses

  • Anytime (2443)
  • Daily use (757)
  • Daytime (693)
  • Going out (550)
  • Women (440)
    • Reviewer Profile:
    • Natural style (1271), Classic style (1091), Brand buyer (619), Budget shopper (409), Trendy style (358)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)
    • Was this a gift?:
    • No (378), Yes (25)

Reviewed by 4746 customers

Displaying reviews 1-10

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4.0

Great mascara

By Michelle

from Albany, NY

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    I was always jealous of the beautiful long lashes my daughters have...mine are back again.

     
    5.0

    I'm shook

    By Em

    from Wisconsin

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      I have very short and straight lashes, and I always need a lash curler before I apply mascara, but this mascara truly lives up to its name. I applied this without a lash curler and my lashes immediately lifted up, and they were super long! If you are looked for a volumizing mascara this isn't the one for you, but it does everything else perfectly!!

       
      5.0

      Love the Roller lash mascara

      By Kandy

      from Tuttle Oklahoma

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        Great product!!

         
        5.0

        Benefit Roller Lash - Awesome

        By MicheleD

        from Cleveland Ohio

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Well worth it. The best mascara I have come across with all the options out there.

           
          5.0

          This is my new fave mascara!!!

          By Heather

          from Paducah

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          This mascara was so great! I will definitely keep this in stock!!

           
          5.0

          Love love love

          By Alex H

          from Illinois

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          I had the mini version of this and knew I had to get the full sized when I ran out!! So amazing

           
          5.0

          A Must Have!!!!!!

          By FluffyLashes

          from Casper, WY

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            This is my favorite mascara on the market. The number one problem I have is clumping and this mascara does not do that. I tried it after beauty influencers suggested it and I instantly loved it. I'm on my second tube!

             
            5.0

            I would buy again!

            By Lyndi Mae

            from Twin Falls ID

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I love this mascara. It does curl and really lengthens my lashes.

             
            4.0

            Mascara doesn't dry up quickly and goes on smoothly!

            By Bev

            from Connecticut

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              I use this as my every day and going out mascara. It's a little on the pricier side, but you get what you pay for. The brush doesn't clump, the mascara doesn't dry out, and it applies so evenly. I've noticed how much longer and fuller my lashes look, and the curved brush makes it so much easier to reach those hard-to-reach lashes!

               
              3.0

              I like this mascara

              By Babs

              from Texas

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates

              Cons

              • Leaves smudges where lashes touch under brows.

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              I love how this mascara applies and it defines my lashes really well. It is also very easy to remove. My only complaint about it is it leaves smudges on my eyes below the brows where my lashes touch . Other than that it is perfect.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              44 Questions | 44 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                is the brown a dark brown? i usually us black/brown since i am pale but not sure if this brown will work
                Asked on 10/24/2017 by Patricia from NJ

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                  Answered on 10/26/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                is this product better than the better than sex masacra?!
                Asked on 4/15/2017 by sab from new york

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I would recommend trying our Roller Lash in store to compare! xoxo B

                  Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this come in waterproof?
                Asked on 4/1/2017 by Tracey from Manhattan, KS

                1 answer

              • Q:

                I'm really, really picky about my mascara and am considering trying Benefit Roller Lash because my current formula seems to be irritating my eyes. Is the Roller Lash mascara a relatively 'wet' or 'dry' mascara? Is the brush stiff or flexible? Thanks in advance, Gorgeous!
                Asked on 3/22/2017 by Cmo from Milwaukee

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our Roller Lash mascara is a "wet" mascara that gives you a satin finish. The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Of course you can test/sample our Roller Lash in-store! xoxo B

                  Answered on 4/21/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                I love the roller lash, but I need a lash primer to make roller lash waterproof.
                Suggestions PLEASE!!!!!!����
                Asked on 2/25/2017 by Annette from 3132

                1 answer

              • Q:

                I have short, straight Asian lashes that will droop down no matter how many times I curl them or put on waterproof mascara. Will this mascara keep the curl on my lashes?
                Asked on 2/9/2017 by Sashiiimiii from Chula Vista, CA

                1 answer

              • Q:

                How long will this last if used daily?
                Asked on 1/15/2017 by Meghan from Wisconsin

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                  Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                Asked on 12/28/2016 by KM from LA

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                  Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this product hypoallergenic?
                Asked on 11/23/2016 by Er from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                  Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                  Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
              Displaying questions 1-10Previous | Next »

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