Product Reviews Rated 4.41 out of 5 stars
8051 Reviews
Most Helpful Positive Review I love you, mascara I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review Good Volume This product does have very good volume but it is super clumpy. If you're one who loves to see your lashes separate, do not buy this product. though it is very dark and lifts my lashes very well. kinda love hate right now with roller lash.
Reviewed by 8051 customers Best. Mascara. Ever. 5
Melissa B from Ellensburg WA
Flips my lashes up and keeps them there all day. Never flakes or smudges. I always get mascara on my lids with a straight wand, but the curved wand prevents that entirely for me.
Walk away 1
Jenna from Beckley Wv
The ratings were so great for this mascara and I was so excited . But after today I want to throw it away . It's thick and heavy on the eye. I didn't see any length and when I took it off with a makeup wipe it wouldn't fulling come off my lashes. I'd rather have any cheap brand over this .
I would buy again but not from Ulta. 4
Ash from Virginia
The product is great! Customer service not so much.
Roller lash 2
Mavis from Olympia
I did not see a big difference from my previous massacre. I was disappointed. I will be returning it.
One of my holy grail products 5
Lisa H from Costa Mesa, CA
I love this product, makes lashes super long. Love this and will purchase again and again!
Clumps and Racoon Eyes 3
SavannaDara from Lubbock, Texas
I'm not a big fan of makeup, but when I do wear it on occasion, I want it to work really well - this mascara definitely delivers on all of its promises to lengthen, thicken and curl, but it clumps so bad! I spent twice as much time trying to separate my lashes than I did putting it on.
Super lengthening 4
Hayley from California
This mascara is amazing! It really lifts my lashes and makes them super long. The only thing I have noticed however is sometimes throughout the day little pieces of the mascara will fall into my eye and cause irritation. Otherwise it's great!
My favorite mascara 5
BusyMom from Boise, ID
And I have tried a lot of different mascara brands. No clumping and looks natural.
Holy grail 5
Amazing from Nc
Been using this mascara for a year and all I can saw is WOW. I use any old mascara for a base coat and then go in with this mascara. No other mascara gets my lashes as long as roller lash does. Get compliments all the time:)
Best mascara ever! 5
Jani from Michigan
Easy application, elongated and accentuates lashes to their fullest. Stays on all day/night and doesn't smudge.
I use this product every day and have for years! 5
Les from Indiana
Absolute beast mascara!
Wand broke 3
Brokenwand from Tampa, fl
Loved it until the wand broke after a week, maybe just a one time defect but I like the other mascara line better
This is so GREAT! 5
Great from Anderson
It really works you can use a little or alot it works!!!
Best mascara I have ever used! 5
Just Me from Johnston Rhode Island
Best mascara I have ever used.
the BEST mascara i've EVER used 5
Eleanor from Lakeland, FL
Literally my favorite mascara. I've been using it for 5+ years now and I'll never switch. My lashes look their best with this mascara, however, my only complaint is that when applied to my bottom lashes, the product sometimes leaks into my water line and can smudge. I think that is a universal issue though, not the fault of the product. 100% give it a try!
Amazing product 5
Josie from Keyser WV
I have tried many brands of mascara throughout my lifetime and this one has been the best for me. After using some mascara's it would start to clump but not this one!!! I will keep using this product as my number one go to mascara.
best there is 5
m from Chicago
I have tried so many brands of mascara. this is the best at lengthening without clumping. dries fast. doesn't flake or run when I sweat.
Go-to mascara 5
Julie from Phoenix, AZ
This is the mascara I gravitate toward for a simple, everyday look. Gives my lashes a great shape (although I have naturally long lashes) and isn't clumpy at all.
Length AND volume, my new favorite < 3 5
Lashley from Columbia, MO
I absolutely love this mascara! It goes on so evenly, but still manages to give a full, thick lash look without being clumpy. I used they're real for years but this is my new fave!
The #1 best 5
Olivia S from South Carolina
I've tried countless mascaras over the years and never wanted to pay the price for this one. It's definitely worth your money. I have never had any issue with fallout, smudges, and clumps. This mascara has lasted me a long time as well. Definitely my #1 go to.
I returned this product because it clumped 1
Tiny from St. Joseph
Product clumped my lashes
It was difficult to separate the clumped areas.
Sticky 3
Kenna from IA
Makes my eyelashes stick together and look kind of spidery but it is very long lasting
The best 5
Bonz from White Oak, PA
The best for me as I have naturally long eyelashes and this lifts them from my face.
Big Fan!!! 5
Bluffinia from Vero Beach, Fl.
Said it all above!
Can recommend this Mascara 5
MG from Texas
This mascara with the rolling curling applicator makes putting on mascara easy. It does not "clump" and stays in place all day