Tab through the images or use the previous or next buttons to navigate each product image
Benefit Cosmetics Roller Lash Curling & Lifting Mascara
or
Offers
(3)Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Benefit Cosmetics' Roller Lash Curling & Lifting Mascara with its eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls while the instant curve-setting formula holds for 12 hours.
Benefits
- Water-resistant
- Clump-free
Key Ingredients
- Contains Provitamin B5 & Serin, ingredients known for their lash-conditioning benefits
Research Results
- 97% said it visibly lifts lashes*
- 87% said it gives long-lasting curl*
- 94% said eyes look more wide open*
- *Consumer panel survey on 31 women after 4 weeks.
Item 2285068
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
Beauty tip: For super curl AND length, apply Roller Lash first to curl and lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. May Contan: CI 77499 (Iron Oxides). No. 16347.
Disclaimer: Product ingredient listings are updated periodically. Before using a Benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Maybelline
Lash Sensational Sky High Mascara
Too Faced
Better Than Sex Volumizing & Lengthening Mascara
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Benefit Cosmetics
Gimme Brow+ Tinted Volumizing Eyebrow Gel
ILIA
Super Serum Skin Tint SPF 40 - Hydrating Foundation
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Benefit Cosmetics
Roller Lash Curling & Lifting Mascara
Benefit Cosmetics
They're Real Lengthening Mascara
RODAN + FIELDS
Lash Boost Eyelash Enhancing + Conditioning Serum
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
Custom Brush Separates, Lifts & Curls Lashes
From Now to Wow!
A Mascara for Every Lash!
Mascara vs. Mascara
Also Available in Mini!
FAQs
What does Roller Lash Curling Mascara do?
Roller Lash is a curling and lifting mascara that separates, lifts, and curls lashes for a wide-eyed look without needing a lash curler. Its unique Hook ‘n’ Roll™ brush catches and curls lashes while delivering a long-lasting, 12-hour curl*.
What lash types is Roller Lash mascara best for?
Roller Lash mascara is ideal for straight, downward-facing, or stubborn lashes that need extra lift and curl. Its Hook ‘n’ Roll™ brush helps separate, lift, and curl lashes for a more wide-open look.
How do I apply Roller Lash mascara for the best results?
Wiggle the Hook ‘n’ Roll™ brush from the base to the tips of your lashes, repeating until your entire lash line is lifted and curled. The specially designed brush catches and separates each lash for defined, long-lasting curl.
Is Roller Lash mascara water-resistant and long-lasting?
Yes! Roller Lash mascara is water-resistant to help withstand water, tears, sweat, and humidity while keeping lashes curled for up to 12 hours*. Plus, 97% of participants agreed it gives a long-lasting curl**.
*Instrumental test on 27 participants.
**Self-evaluation by 117 participants after 1 week.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best For
Describe Yourself
Most Helpful Positive Review
I love you, mascara
I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!
Most Helpful Critical Review
Good Volume
This product does have very good volume but it is super clumpy. If you're one who loves to see your lashes separate, do not buy this product. though it is very dark and lifts my lashes very well. kinda love hate right now with roller lash.
8970 results
I would buy this product again.
I am a woman of a certain age and have been searching for the right mascara and this is it. It works very well, does not clump coming onto the brush and applies smoothly. It is also easy to take off. Great product.
Just No
Nope! I have straight lashes and this made them even straighter and just did nothing for my eyelashes. I used a waterproof maybelline masacara to hold the curl before using this. Not worth double the price. I'll stick with maybelline.
Eh
Think it perfext for certain people but not me. I like my lashes thickey long and this dont do that much. Do love the brush type and think it goes to eyelashes fab but prob for more natural less thick type lashes.
Love this!
I love this mascara it makes my lashes long without making me look like I have spiderwebs on my eyes. It's a great mascara and it curls your eyelashes too. Everyone's gotta try it.!
Gorgeous lashes!
Purchased this for my daughter as it is the mascara she swears by. The girl has gorgeous, enviable lashes with this product. If I wasn't a fan of tubing mascara for my own lashes, I would definitely buy it for myself.
Questions
Q&A
Showing 5 out of 74 Questions
- Q
Does the roller lash mascara formula contain any parabens?
- Asked by Miranda
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! This is to confirm that Roller Lash mascara does contain parabens. xoxo BWas this answer helpful to you
- Q
Does anyone know why they stopped making this in brown?! The black transfers all over my face if it's on the lower lashes.
- Asked by Jos
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
- Q
My friends all loved this mascara in 2016, I ordered a half size to try. (Sometimes I like the mini more than the full size and just buy 3 lol). But I'm confused why my friends like this one so much. The wond was horrible with length, separation, definition, I was trying to put a quick coat on before my sons 1 year Doctors checkup & AND IT MADE MY LASHES LOOK LIKE TRASH! Come to find out ...
- Asked by caiitwen
- Verified Reply - ChristinaWe are so sorry to hear that you’re experiencing issues with this product! :-( We are happy to assist you with replacement or return. Please contact gethelp@ulta.com for help.Was this answer helpful to you
- Q
Is this product vegan?
- Asked by El
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Roller Lash contains the animal-derived ingredient beeswax. xoxo BWas this answer helpful to you
- Q
What is the best way to remove mascara for contact wearers? Is there a simple makeup remover without any harsh chemicals?
- Asked by Rbird
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Try our They're Real! eye makeup remover. This remover is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. xoxo B https://www.ulta.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=5194493Was this answer helpful to you