Holiday Beauty Blitz
Holiday Gift Guide
Top Gifts
Gift Sets & Kits
Exclusives
Little Delights
$25 And Under
$50 And Under
$100 And Under
Makeup Gifts
Fragrance Gifts
Bath & Skin Gifts
Tool & Brush Gifts
Haircare Gifts
Men's Gifts
Opens in a new window
Shop by Brand
Featured Brands
Shop All Brands
New Arrivals
Makeup
Nails
Skin Care
Hair
Tools & Brushes
Fragrance
Bath & Body
Men
Ulta Beauty Collection
Gifts
SPARKED at Ulta Beauty
Opens in a new window
Makeup
Face
Foundation
Face Powder
Concealer
Color Correcting
Face Primer
BB & CC Creams
Blush
Bronzer
Contouring
Highlighter
Setting Spray
Shine Control
Makeup Remover
Eyes
Eyeshadow Palettes
Mascara
Eyeliner
Eyebrows
Eyeshadow
Eye Primer & Base
Eyelashes
Eye Makeup Remover
Lips
Lipstick
Lip Gloss
Lip Liner
Lip Stain
Treatments & Balms
Sets & Palettes
Makeup Brushes & Tools
Brush Sets
Makeup Brushes
Sponges & Applicators
Brush Cleaner
Brow & Lash Tools
Mirrors
Sharpeners
Makeup Bags & Cases
ULTA Collection
Travel Size
Gifts & Value Sets
Makeup Palettes
Value Sets
Featured
Foundation Quiz
Foundation Shade Finder
Mascara & Lash Quiz
Allure Best of Beauty
Opens in a new window
Nails
Nail Polish
Gel Manicure
Top & Base Coats
Nail Art & Design
Nail Care
Removers
Cuticle Care
Nail Treatments
Manicure & Pedicure Tools
Gifts & Value Sets
ULTA Collection
Opens in a new window
Skin Care
Cleansers
Face Wash
Cleansing Oils
Cleansing Wipes
Exfoliators & Scrubs
Toner
Makeup Remover
Cleansing Brushes
Moisturizers
Face Moisturizer
Night Cream
Face Oil
Face Mist
Decollete & Neck Cream
BB & CC Creams
Lip Care
Treatment & Serums
Face Serums
Facial Peels
Face Masks
Sheet Masks
Acne & Blemish Treatments
Eye Treatments
Eye Cream
Eye Serums
Eye Masks
Suncare
Sunscreen
Self-Tanning & Bronzing
After Sun Care
Supplements
Mother & Baby
Tools
Cleansing Brushes
Spa Tools
Acne Removal
ULTA Collection
Travel Size
Gifts & Value Sets
Korean Skin Care
Natural Skin Care
Allure Best of Beauty
Featured
Skin Care Quiz
Skinfatuation
Opens in a new window
Hair
Shampoo & Conditioner
Shampoo
Dry Shampoo
Conditioner
Cleansing Conditioner
Treatment
Oils & Serums
Masks
Hair Thinning & Hair Loss
Leave-In Treatment
Styling Products
Hairspray
Volume & Texture
Heat Protectant
Gloss & Shine
Smoothing
Curl Enhancing
Wax & Pomade
Hair Color
Root Touch Up
Natural Hair Color
Hair Makeup
Color Care
Hair Styling Tools
Flat Irons
Hair Dryers
Curling Irons & Stylers
Hair Rollers
Hair Brushes & Combs
Accessories
Hair Extensions
Elastics
Headbands
Clips & Bobby Pins
Beauty Accessories
Kid's Haircare
Travel Size
Gifts & Value Sets
Featured
Hair Quiz
Hair Heroes
Textured Hair Care
Hair Tools Guide
Allure Best of Beauty
Opens in a new window
Tools & Brushes
Hair Styling Tools
Flat Irons
Hair Dryers
Curling Irons & Stylers
Hair Rollers
Skincare Tools
Cleansing Brushes
Spa Tools
Acne Removal
Hair Removal Tools
Makeup Brushes & Tools
Brush Sets
Makeup Brushes
Sponges & Applicators
Brush Cleaner
Brow & Lash Tools
Mirrors
Sharpeners
Hair Brushes & Combs
Accessories
Hair Extensions
Elastics
Headbands
Clips & Bobby Pins
Beauty Accessories
Travel Size
Gifts & Value Sets
Featured
Hair Tools Guide
Allure Best of Beauty
Opens in a new window
Fragrance
Women's Fragrance
Perfume
Rollerballs & Purse Sprays
Body Lotions
Body Mist & Hair Mist
Bath & Shower
Men's Fragrance
Cologne
Aftershave
Bath & Shower
Fragrance Gift Sets
Perfume Gift Sets
Cologne Gift Sets
Candles & Home Fragrance
Featured
Fragrance Finder
Fragrance Crush
Allure Best of Beauty
Opens in a new window
Bath & Body
Bath & Shower
Shower Gel & Body Wash
Body Scrubs & Exfoliants
Bubble Bath & Soaks
Bath Bombs
Hand Soap & Wash
Body Moisturizers
Body Lotion & Creams
Body Oils
Hand & Foot Care
Hand Cream & Foot Cream
Hand & Foot Treatment
Manicure & Pedicure Tools
Self Care & Wellness
Body Treatments
Aromatherapy
Deodorant
Hair Removal
Oral Care
Bath & Body Accessories
Bath Sponges & Towels
Spa Essentials
Trend Accessories
Suncare
Sunscreen
Self-Tanning & Bronzing
After Sun Care
ULTA Collection
Travel Size
Gifts & Value Sets
Allure Best of Beauty
Opens in a new window
Men
Skin Care
Face Wash
Moisturizers & Treatments
Shaving
Shaving Cream & Razors
Aftershave
Beard Care
Body Care
Shower Gel & Body Wash
Body Lotion
Deodorant
Hair
Shampoo
Conditioner
Hair Thinning & Hair Loss
Styling
Cologne
Travel Size
Gifts & Value Sets
Opens in a new window
Ulta Beauty Collection
Support BCRF
Makeup
Face
Eyes
Lips
Nails
Makeup Brushes & Tools
Skin
Suncare
Bath & Body
Bath & Shower
Bath Bombs & Fizzers
Moisturizers
Hand Soap & Sanitizers
Beauty Smarts
Travel Size
Gifts & Value Sets
Opens in a new window
Gifts
By Category
Makeup Gifts
Nail Gifts
Skin Gifts
Hair Gifts
Tool & Brush Gifts
Bath & Body Gifts
Fragrance Gifts
Men's Gifts
Ulta Beauty Gifts
By Price
$25 and Under
$50 and Under
$100 and Under
Gifts with Purchase
Gift Cards
Opens in a new window
Sales & Coupons
Buy More Save More
Gift with Purchase
Sale
Coupon
Free Ship Faves
Opens in a new window
Current Ad
Beauty Tips
Foundation Quiz
Mascara & Lash Quiz
Skin Care Quiz
Hair Quiz
Foundation Shade Finder
Hair Tools Guide
Fragrance Finder
Skinfatuation
Hair Heroes
Fragrance Crush
Beauty Trends
Ulta Beauty TV
Opens in a new window
SPARKED at Ulta Beauty
Beauty Services
Menu of Services
Book Appointment
About Our Stylists
Opens in a new window
Book Appointment

Benefit Cosmetics

Roller Lash Curling & Lifting Mascara

Size 0.3 oz|

Item 2285068

WRITE A REVIEW|Q&A
$25.00
Buy Online & Pick Up in Store now available!

Details

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Find your Benefit Mascara match!

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
This item is not eligible for coupon discounts. See Opens in a new windowulta.com/coupons for details.