Mascaras
75+ to choose from!
Now $14
$22 - $35
Cyber Monday
Online only. Starts Nov 30 at noon CT. Ends Dec 2 at 2am CT.
*While quantities last. Exclusions apply.
**While quantities last.
Black Friday 2025 at Ulta Beauty
Black Friday 2025 is here and we’re celebrating all week long! From November 22 at 8:00 pm CT through November 29th, get up to 50% off makeup, skin care, hair care, body care, fragrance products, & more from the top brands in beauty including, including It's A 10 Hair Care, Tarte, Dyson, and more.
Can I shop Black Friday in store?
Shop Black Friday beauty and makeup deals in store, online or in the Ulta Beauty app. All Ulta Beauty locations are closed Thanksgiving Day (November 27), but we are always open online or in the app. For more information on holiday hours, use our store locator to find your local Ulta Beauty.
Shop Black Friday by Category
Make shopping through hundreds of Black Friday beauty deals easier by browsing by category:
Discover our Holiday Gift Guide for shopping inspiration
Find perfect gifts this season by checking out our 2025 Holiday Gift Guide. Whether you're searching for the perfect present for loved ones or treating yourself, we've curated a collection of thoughtful, festive, and must-have gifts for everyone on your list.
Get your beauty haul faster with in store pickup
Secure the beauty deals you've been eyeing up and get them quickly with in store pickup. Create your order on ulta.com or in the app, select "Pickup" and your order will be ready in two hours or less (when ordered by 6PM local time). Learn more about store pickup or find a participating store near you to get started.
Gift cards & beauty services make great holiday gifts
Consider an Ulta Beauty gift card (or eGift card) that your recipient can use to buy their beauty faves. Give the gift of an experience this holiday season by booking a beauty services appointment.
Earn points on your Black Friday haul with Ulta Beauty Rewards
Get rewarded for your Black Friday haul by signing up to become an Ulta Beauty Rewards member. Ulta Beauty Rewards members earn points on every purchase, and those points can be redeemed towards future products and beauty services.
Sign up for Ulta Beauty emails and text messages
Stay in the know on the Black Friday Sale and other Ulta Beauty deals by signing up for emails and text messages. For even more exclusive content and offers, download our free app.