Ulta AI
Beauty shopping made easy
Ulta AI helps you discover, compare and understand products so you can shop with confidence.
Find your perfect match
Tell the assistant your skin type, hair goals or beauty concerns and it can instantly recommend products for you.
Compare with confidence
Stuck between multiple products? The assistant breaks down the differences so you can make the right call.
Learn what works and why
From breaking down ingredients to building your full routine, the assistant helps you understand what to use and how it all works together.
Choose a gift they’ll love
Not sure what to get? Share a few details about the recipient and the assistant will suggest thoughtful, personalized gifts suggestions.
Frequently Asked Questions
Ulta AI is an AI-powered chat assistant available on Ulta.com to help you navigate your beauty shopping experience, from finding products to answering beauty questions.
Ulta AI uses generative artificial intelligence, which means it may occasionally provide inaccurate or incomplete results. We always recommend reviewing and confirming any information before acting on it. Ulta AI is not authorized to make any promises about Ulta Beauty or its products.
No. Nothing generated by Ulta AI should be interpreted as legal, professional, financial, or medical advice. If you have medical questions, please consult a qualified medical professional.
Your chat may be recorded for quality assurance purposes. Ulta AI is supported by a third-party technology provider that may process information submitted through the chat in accordance with applicable agreements and Ulta Beauty's Privacy Policy. We recommend avoiding sharing personal or sensitive information within the chat.
No. Ulta AI cannot place orders, process returns, update account information, access your Ulta Beauty Rewards account, or make decisions on your behalf.
No. Ulta AI is intended to provide general information and product guidance. It does not replace advice from licensed professionals, dermatologists, estheticians, hair care professionals, or other qualified experts.
Yes, may provide product recommendations. Recommendations are generated by AI and should be reviewed before making purchasing decisions.
Ulta AI only has access to information and systems that have been specifically integrated into the experience. Unless otherwise indicated, Ulta AI should not be assumed to have access to your account information, purchase history, payment information or Ulta Beauty Rewards account details.
Ulta AI may summarize product and ingredient information from available sources, but information may be incomplete, outdated, or inaccurate. Always review product packaging and official product details before use.
Ulta AI is designed to be available whenever Ulta.com is available, but availability may vary due to maintenance, technical issues, or service interruptions.
Ulta AI uses generative artificial intelligence, which may occasionally produce inaccurate, incomplete, outdated, or irrelevant responses.
Ulta AI may decline to answer requests that are outside its intended purpose, violate applicable policies, or require professional advice. In some situations, Ulta AI may direct you to other Ulta Beauty resources or Customer Service.
Ulta AI Chat
Meet your new beauty bestie. Ulta AI is your AI-powered shopping assistant designed to make finding your next beauty favorites easier. Whether you’re searching for the perfect product, exploring new trends, or looking for answers to your beauty questions, Ulta Beauty AI is here to help. Get personalized recommendations and guidance for a shopping experience that feels more like a conversation with a friend who knows your beauty routine.