Rated 4.27 out of 5 stars
Most Helpful Positive Review My new everyday foundation
I was skeptical about buying this foundation, mostly because I don't have a lot of experience buying foundation. I'm irish and japanese and I have very pale skin with freckles and a yellowish tinge...this foundation is NOT a full coverage foundation, it is a medium coverage, if you want full coverage you need to mix it with a full coverage foundation. I wore this foundation while at work and I work as in a dog grooming salon. It lasted all day except when I got home I saw it settled into fine lines I didnt know I had. The smell is amazing, beauty blenders soak up a lot of this foundation so I recommend a silicon sponge or a brush, as you need a significant amount to actually cover your face. It's quite expensive for the size and how much you need to use. It also smells like lemon cake. The dewy effect is beautiful. I use cream contour and bronzer with it.
Most Helpful Critical Review Horrible Shade Range
I have the regular version of this product in the light color but it was too dark for me so I wanted to buy the lighter color, fair, thinking it would match me. I have dry skin so when I saw this illuminating version I got excited. I bought the shade fair but it was way too dark for me (see pic below). Honestly to me I felt like this fair shade should have been labeled as tan or medium it was no where near fair, I was very disappointed.
Reviewed by 4205 customers Not for older women
K from Tulsa
I am 33, with minimal wrinkles who was looking for some coverage with redness while also wearing sunscreen. This should've been a win win, but was far from it. It highlights my wrinkles and makes me look ten years older. Also, like other reviews, these colors are darker than they should be. I got light and it was like a bronzer on my face.
My new holy grail foundation!!
Mariah Deraet from Tempe, AZ
I have been on the search for the perfect full coverage, radiant foundation that would also work with my oily/combination and aging skin( I'm 34) for almost a year now. Most of them make me look like an oil slick and the "skin-like" mattes usually make me look like I'm wearing a mask, especially on the drier parts of my face. Cue IT Cosmetics YSBB Illumination CC+ cream and guys, I've FOUND THE PERFECT FOUNDATION!!! This CC cream goes on so easily, has the most gorgeous finish, and does not lose radiance when set with powder or mattifying setting sprays! I've gotten so many compliments, my roommate told me it looked like I had zero pores(and I have some MASSIVE ones-genetics, right?). This formula is incredibly lightweight as well, it feels like, well... your skin but better! Do yourself a favor and just order it so you can see what I'm talking about.
Def a 'buy again' product!!
Nannie Bee from 96001
Day yo day wear
Amazing finish, but looks orange
Cass from Cincinnati, OH
I love the coverage. It's dewy and makes my skin look full & hydrated. I have dry-ish skin so I prefer CC or BB creams to foundation and this one is my favorite; however, the lightest shade isn't light enough and makes me look sort of orange :(
My go to
Jennifer from Memphis
Med tan is good match for my medium olive complexion. The illumination is my go to for my almost fifty complexion. Moisturizing, good natural looking coverage and moisturizing with no caking.
Fair Light is Orange
Anna from Minnesota
I loved the coverage is product has but I just wish it came in lighter colors.
caroline from virginia
the shade range on this product is terrible. i love the product though, it makes me look so float. please add more lighter shades!!!
Kay from Tulsa
I wanted to love this, but I can't. It makes my face so greasy and shiny. It sits on my wrinkles in a way that highlights them, so I look way older while wearing it. I never break out and after applying this for a week my face had pimples all over the chin and nose. If you are looking for a cc cream that feels "lighter", this isn't it. This feels and looks like concealer.
I would buy this product again and again
JoSo from WV
I use this product on days I go outside in the sun and any time I wear makeup. I love that it's 3 products in 1, so I don't waste time putting lots of different products on my face. If it takes longer than 5 minutes to do a full face of makeup, I just won't do it. I also love that it has the illuminator in it for my sometimes dry and dull aging skin. I wish the price point was a little lower but would still buy this over any other product on the market.
The best protective foundation out there!
Bangermiller from Wilmington NC
It takes a little bit of time to get it smoothed out.
Soft and silly finish
Kell from Connecticut
Love IT cosmetics. This brand goes above and beyond to deliver what users want and need with there mke up.
If you are female or male- try this brand, you will be so happy you did!
My go to foundation.
Mini S from California
Great for everyday use
I have bought this product numerous times
Life continues after 60 from USA
I love this product. It offers great coverage without feeling heavy. One application in the morning lasts all day.
Not enough coverage compared to regular CC
Molly from Iowa
I have used the regular it CC cream for over year and loved it. I also use the tinted moisturizer. I decided to try the illumination version in the same fair light color and found that it does not have the same coverage as the regular CC or tinted moisturizer. I still need to use an under eye concealer and a concealer on red spots. With the regular CC Cream, I find the coverage is perfect for all my skin tone issues. I do use a primer and setting powder in addition. I'm glad I tried it, so I know. I will be going back to the regular it CC cream that I love and provides better coverage.
It's nice but…..
Jeannie from Fl
I feel that the illuminations coverage is less then the original cc . . The illumination has some light shimmer which is lightly noticeable in outdoor light. Also it looks more oily, maybe it's the illumination effect. I don't want to return so what I do is mix the cc with the illumination and it looks nice . I also put some illumination under my eyes and it looks nice as well. I will not be use the illumination by itself . It is has too much glow for me .
Kay from Florida
Really like this cc cream. Wears well. Don't notice any settling in lines or dry patches on my face. Didn't transfer onto my face mask. Not sure why other reviews mentioned glitter in it. I don't see any. I did get a shade too dark but it did blend out well so I could pass it off as my skin tone.
Lisaorp from Syr ny
I love the It products.
Love the glow!
Caas from Milwaukee, Wi
Glowy, buttery, 50 SPF!
The best full coverage, it's moist and rich. My skin glows!
Torri from LA
I use every day.
Full coverage/SPF 50 are the things I ♡
Nan the BoHo musician from Idaho Falls, Idaho
This is the 2nd time I have purchased this, and though I don't use a lot, it's quality all the way. I'm starting to get some age spots, and this works great!
Holy grail base
Jess from NY
My holy grail base. I've used this for years and although I love trying new products other bases never tempt me. The pump packaging is excellent to help control the amount dispensed and keep the product fresh. The finish feels and looks excellent. Love this!
Kristy from Cartersville, Ga
I always like trying new foundations thinking there's something better. But nope. This is the best one for the price. I always come back to It Cosmetics. This is the one I'm using now and it's my fav.
my perfect shade
Evy from Austin, TX
excellent coverage using very little with a buff brush
Not the best
M from Warren
I really wanted to love this, but there was just way too much shimmer in it and it made me breakout and I NEVER breakout. I used it three times and after the third time I noticed whitehead looking bumps all over my face and huge pimples.
Youthful glowy skin
MakeupDunn04 from Nashville, TN
LOVE this CC cream. Gave a natural looking glow! Perfect for summer with the SPF. I have combo skin for reference.