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about-face Volumizing Mascara #1
about-face Volumizing Mascara #1

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about-faceVolumizing Mascara

Exclusive|Item 2604749

4.5 out of 5 stars. 67 reviews
Color:Jet Black Volumizing Mascara Jet Black
Size:0.43 oz

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Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free

Amplify, lengthen + lift lashes for a no-flake, no-smudge finish with the about-face Volumizing Mascara. This multi-tasking, all-in-one mascara primes and delivers intense volume. Its unique, elongated brush lengthens + separates lashes (even the shorties) for a fully-fanned-out effect.



  • Strong-hold formula that won't transfer, flake or smudge
  • Formulated as an all-in-one primer + mascara
  • Infused with: Vitamin B5, Coconut Oil, Vitamin E + Castor Oil for extra conditioning + care to lashes.

Research Results

  • 98% agreed the mascara did not flake*
  • 94% confirmed the product wore for up to 14 hours*
  • 92% noticed immediately fuller lashes*
  • 91% agreed the mascara built dramatic volume*
  • 87% agreed lashes looked visibly longer*
  • *In a consumer study conducted with 35 participants between the ages of 18-49


  • All about-face products are 100% vegan

How To Use

Gently wiggle the wand from the base of lashes to the tips. Build up the drama by layering generously while wet. Use the fine point of the brush to coat every last lash. No curler? No problem. This formula is designed to curl even the straightest lashes. Hot Tip: Effortlessly extend your eye shape upward by focusing on the inner and outer corners of the eye.


Aqua (Water/Eau), Oryza Sativa (Rice/Riz) Bran Wax, Behenyl Alcohol, CI 77499 (Iron Oxides), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba/Cire de Carnauba), Styrene/Acrylates Copolymer, Butylene Glycol, Aminomethyl Propanediol, Cocos Nucifera (Coconut/Noix de Coco) Oil, VP/Eicosene Copolymer, Glyceryl Stearate, Phenoxyethanol, Oleic/Linoleic/Linolenic Polyglycerides, Microcrystalline Cellulose, Ethylhexylglycerin, Panthenol, Tocopheryl Acetate, Ricinus Communis (Castor) Seed Oil, Cellulose Gum, Sodium Dehydroacetate, Citric Acid, Dextran, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract.

Free gift with purchase

ULTA Beauty Collection Free Drawstring Bag with $30 makeup purchase Free Drawstring Bag with $30 makeup purchase

Free gift with purchase

Free Drawstring Bag with $30 makeup purchase. Excludes Chanel and No1 DeChanel (valid thru 5/25/24 or while quantities last)