Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Yay! You're earning rewards points on this purchase!
Highlights
Summary
Bobbi Brown's Vitamin Enriched Face Base is a hydrating primer that instantly nourishes, plumps, and preps skin - blending the performance of a makeup primer with the cushion of a moisturizer. Allure Best of Beauty 2025 Winner.
Benefits
- A blend of Vitamins B, C and E helps replenish and condition skin with essential nourishment.
- A moisturizing complex of Hyaluronic Acid, Squalane, and Shea Butter helps instantly hydrate, plump, and prep skin for a fresh, healthy-looking glow.
- Rich yet lightweight and fast-absorbing primer texture cushions skin and grips foundation for smooth, flawless makeup application.
- Grapefruit and Geranium leave a light, uplifting scent on skin.
Research Results
- From consumer testing on 123 women after using product for one week:
- 98% said it left skin looking rejuvenated.96% said it left skin feeling nourished and conditioned.
- 96% said it left skin feeling moisturized throughout the day.
- 96% said it left skin looking healthy.
- 95% said it left skin feeling healthy and infused with moisture.
- 95% said it gripped makeup for flawless application.
- 95% said it layers well with makeup, helping makeup apply smoothly and evenly.
- 93% said if left skin feeling plumped.
- 91% said it improved the look of foundation.
Formulated Without
- Parabens
- Phthalates
- Sulfates
- Animal-Derived Ingredients
- Gluten
Item 2583728
Massage moisturizer primer base onto just-cleansed skin, avoiding eye area. Use with Vitamin Enriched Eye Base to achieve moisturizing prep for undereyes.
Ingredients: Water\Aqua\Eau , Cyclopentasiloxane , Bis-Diglyceryl Polyacyladipate-2 , Butylene Glycol , Ppg-2 Myristyl Ether Propionate , Cetyl Alcohol , Peg-40 Stearate , Butyrospermum Parkii (Shea Butter) , Squalane , Glyceryl Stearate , Sorbitan Stearate , Epilobium Angustifolium Extract , Yeast Extract\Faex\Extrait De Levure , Beta-Carotene , Sodium Hyaluronate , Citrus Grandis (Grapefruit) Peel Oil , Tocopheryl Acetate , Methyl Glucose Sesquistearate , Pelargonium Graveolens (Geranium) Flower Oil , Dimethicone Crosspolymer , Acrylates/C10-30 Alkyl Acrylate Crosspolymer , Carbomer , Peg-20 Methyl Glucose Sesquistearate , C12-15 Alkyl Ethylhexanoate , Tetrasodium Edta , Sodium Hydroxide , Panthenol , Magnesium Ascorbyl Phosphate , Limonene , Citronellol , Geraniol , Linalool , Chlorphenesin , Phenoxyethanol Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Biolage
Color Last Shampoo for Color-Treated Hair
MAC
Studio Radiance Serum Powered Foundation
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
TATCHA
The Dewy Skin Cream Line-Plumping Moisturizer
La Roche-Posay
Cicaplast Balm B5 Soothing Therapeutic Multi Purpose Cream
Charlotte Tilbury
Travel Size Airbrush Flawless Setting Spray
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
MAC
Prep + Prime Fix+ Primer and Setting Spray
Supergoop!
Unseen Sunscreen SPF 50 Invisible Sun Protection
Smashbox
Cali Contour Blush, Highlighter, & Bronzer Face Palette
Stila
One Step Correct Brightening & Correcting Primer
Questions
Ask a QuestionQ&A
Showing 5 out of 33 Questions
- Q
will it clog skin
- Asked by RE
- Official Answer By Bobbi Brown USThanks for your question. Vitamin Enriched Face Base is oil-free and not known to clog pores, making it ideal for a normal to oily skin type. If you'd like further ingredient details our Consumer Care Team can best help. You may reach them directly at consumercare-us@gcc.bobbibrown.com or via 1-800-216-7173.Was this answer helpful to you
- Q
Can this be used under Laura Geller powder foundation
- Asked by GG
- Official Answer By Bobbi Brown USAbsolutely! The Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer is the ideal hydrating primer that instantly nourishes, plumps, and preps skin - blending the performance of a makeup primer with the cushion of a moisturizer. It works well before applying any powder or liquid foundation!Was this answer helpful to you
- Q
How many ounces in each jar?
- Asked by Woody
- Official Answer By Bobbi Brown USVitamin Enriched Face Base, now comes in three sizes, 0.5 oz, 1.7 oz, and 3.4 oz! Perfect for on-the-go, everyday glam, or pro-kit essentials.Was this answer helpful to you
- Q
How long does the product last quality wise after breaking the seal?
- Asked by Christa
- Official Answer By Bobbi Brown USSome products include a Period After Opening (PAO) number (which shows a number followed by “M”) that indicates the number of months within which an opened product should be used or replaced. Once a product is opened and used, its integrity can be affected by such things as exposure to environmental conditions or from contact with the user’s skin. If a product is not fully used following that time frame, we suggest replacing it in order to assure product integrity. OR Unopened products should be good for at least 3 years under normal use conditions provided they are not exposed to extreme heat or cold.Was this answer helpful to you
- Q
When did the product expire?
- Asked by Ngan
- Official Answer By Bobbi Brown USWe appreciate you reaching out. In order to determine this, please reference the Period after Opening symbol on the package, which resembles a tuna fish can, and has a number and "m" representing "months after opening." For example, (24M) means that you should replace this product within (24 months) after first opening, provided the product has been stored under normal conditions and not exposed to extreme temperatures.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Skin Type
Most Helpful Positive Review
BEST EVER!!!!!
If I had to use one thing on my face this would be the it!! It is amazing!! It was thicker than I expected, but it goes on so easily and feels amazing. The smell is fresh! Prior to using this, my face would normally get oily throughtout the day and I always felt like I needed to wash it. I recently ...
Most Helpful Critical Review
NOT for my oily skin
I was so excited to try this, after seeing all of the reviews and claims that it is intended for normal to oily skin. I have oily skin and this did NOT work for me. I tried using it with four different foundations; one of which was a mineral powder foundation, ann another being a matte liquid. It...
3215 results
If I do nothing else, I always use this face base!
Verified Reviewer
Reviewed at
In theory I have a great skin care routine, in practice I often skip steps in the morning if I'm rushed. I am 55, with very fair, sensitive skin...so many things bother my skin that I rarely buy anything more than a sample size. This was a great find for me! Most importantly absolutely no irritation! This face base is fantastic, I can even use it after cleansing and toner without moisturizer without drying out my skin. The face base hydrates my skin without being greasy, even if I apply it after my serum. It creates a nice canvas for my foundation, no pilling, just a smooth application. This definitely extends the longevity of my make up. I love the scent which is bright and fresh. The texture is very thick yet a little goes a long way as it loosens up with the heat of your skin. I really love this and only use it regardless of which foundation or powder I'm using.
I'm definitely purchasing again
Love this helps with my spots and with wrinkles when I apply makeup
Nice Primer/Skincare Sealant
I received this in a variety sample box and immediately assumed it would be pricey just from the scent. It's scent is aromatherapy-like, very clean and luxurious smelling. I've been using a dime-sized amount after a lightweight moisturizer and it goes on almost like a firm barrier that gives a rejuvenated look and feel to my skin and locks in my skincare products all day underneath my foundation. However, it doesn't supply its *own* hydrating effects to me, only holding whatever is there in. It's also not heavy which usually causes me random pimples. 4 stars for no added hydration benefits and high price for little product, but it does last you a while. Will be repurchasing since its on a bogo deal.
Too much fragrance
I do not care if my skincare has fragrance but wow...this is so overwhelming that I felt it needed to be mentioned and why I only gave it the 4 stars instead of the 5. I do love the texture of the product and find that it works perfectly as a moisturizer and primer, but I find that I do not reach for it as often because of the strong scent.
Best primer
I absolutely love it! It smells so fresh as well as creating the music needed hydration my skin needs 😩