Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Earn points on this purchase.
Highlights
Summary
Bobbi Brown's Vitamin Enriched Face Base is a hydrating primer that instantly nourishes, plumps, and preps skin - blending the performance of a makeup primer with the cushion of a moisturizer. Allure Best of Beauty 2025 Winner.
Benefits
- A blend of Vitamins B, C and E helps replenish and condition skin with essential nourishment.
- A moisturizing complex of Hyaluronic Acid, Squalane, and Shea Butter helps instantly hydrate, plump, and prep skin for a fresh, healthy-looking glow.
- Rich yet lightweight and fast-absorbing primer texture cushions skin and grips foundation for smooth, flawless makeup application.
- Grapefruit and Geranium leave a light, uplifting scent on skin.
Research Results
- From consumer testing on 123 women after using product for one week:
- 98% said it left skin looking rejuvenated.96% said it left skin feeling nourished and conditioned.
- 96% said it left skin feeling moisturized throughout the day.
- 96% said it left skin looking healthy.
- 95% said it left skin feeling healthy and infused with moisture.
- 95% said it gripped makeup for flawless application.
- 95% said it layers well with makeup, helping makeup apply smoothly and evenly.
- 93% said if left skin feeling plumped.
- 91% said it improved the look of foundation.
Formulated Without
- Parabens
- Phthalates
- Sulfates
- Animal-Derived Ingredients
- Gluten
Item 2583728
Massage moisturizer primer base onto just-cleansed skin, avoiding eye area. Use with Vitamin Enriched Eye Base to achieve moisturizing prep for undereyes.
Ingredients: Water\Aqua\Eau , Cyclopentasiloxane , Bis-Diglyceryl Polyacyladipate-2 , Butylene Glycol , Ppg-2 Myristyl Ether Propionate , Cetyl Alcohol , Peg-40 Stearate , Butyrospermum Parkii (Shea Butter) , Squalane , Glyceryl Stearate , Sorbitan Stearate , Epilobium Angustifolium Extract , Yeast Extract\Faex\Extrait De Levure , Beta-Carotene , Sodium Hyaluronate , Citrus Grandis (Grapefruit) Peel Oil , Tocopheryl Acetate , Methyl Glucose Sesquistearate , Pelargonium Graveolens (Geranium) Flower Oil , Dimethicone Crosspolymer , Acrylates/C10-30 Alkyl Acrylate Crosspolymer , Carbomer , Peg-20 Methyl Glucose Sesquistearate , C12-15 Alkyl Ethylhexanoate , Tetrasodium Edta , Sodium Hydroxide , Panthenol , Magnesium Ascorbyl Phosphate , Limonene , Citronellol , Geraniol , Linalool , Chlorphenesin , Phenoxyethanol Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 5 out of 31 Questions
- Q
How many ounces in each jar?
- Asked by Woody
- Official Answer By Bobbi Brown USVitamin Enriched Face Base, now comes in three sizes, 0.5 oz, 1.7 oz, and 3.4 oz! Perfect for on-the-go, everyday glam, or pro-kit essentials.Was this answer helpful to you
- Q
How long does the product last quality wise after breaking the seal?
- Asked by Christa
- Official Answer By Bobbi Brown USSome products include a Period After Opening (PAO) number (which shows a number followed by “M”) that indicates the number of months within which an opened product should be used or replaced. Once a product is opened and used, its integrity can be affected by such things as exposure to environmental conditions or from contact with the user’s skin. If a product is not fully used following that time frame, we suggest replacing it in order to assure product integrity. OR Unopened products should be good for at least 3 years under normal use conditions provided they are not exposed to extreme heat or cold.Was this answer helpful to you
- Q
When did the product expire?
- Asked by Ngan
- Official Answer By Bobbi Brown USWe appreciate you reaching out. In order to determine this, please reference the Period after Opening symbol on the package, which resembles a tuna fish can, and has a number and "m" representing "months after opening." For example, (24M) means that you should replace this product within (24 months) after first opening, provided the product has been stored under normal conditions and not exposed to extreme temperatures.Was this answer helpful to you
- Q
Does this make my acne worse ?
- Asked by Marlene
- Official Answer By Bobbi Brown USYour inquiry is important and we want to connect you with the right team. If you would like further assistance, please reach out to our Consumer Care team at (888) 303-7615 to share your concerns.Was this answer helpful to you
- Q
Why did I just read 3... yes 3 different answers from the brand when people asked if this product is non-comedogenic? All 3 answers are different. Very misleading, confusing and frankly, created complete distrust.
- Asked by Jambi
- Official Answer By Bobbi Brown USWe can confirm our Vitamin Enriched Face Base is non-comedogenic.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Skin Type
Most Helpful Positive Review
BEST EVER!!!!!
If I had to use one thing on my face this would be the it!! It is amazing!! It was thicker than I expected, but it goes on so easily and feels amazing. The smell is fresh! Prior to using this, my face would normally get oily throughtout the day and I always felt like I needed to wash it. I recently ...
Most Helpful Critical Review
NOT for my oily skin
I was so excited to try this, after seeing all of the reviews and claims that it is intended for normal to oily skin. I have oily skin and this did NOT work for me. I tried using it with four different foundations; one of which was a mineral powder foundation, ann another being a matte liquid. It...
3185 results
Excellent for Mature Skin
I am 60 years old and this combination of moisturizer + primer is genius! It is excellent on my mature skin and the primer does not pill! I have worn this under Giorgio Armani; Givenchy & YSL foundations!
Love it
This stuff is amazing, I love it, it helps my makeup stay on all day. Will be getting it again, even though its on the high dollar side lol.
Great product
Makes makeup go on so smoothly
Wow!
This is a game changer. Crystal at the store suggested this to me. She was the most helpful person I have ever seen. This primer is amazing I am older and have dry skin and it doesn't dry my skin out and at the end of the day my foundation is still in.
THE CAP BROKE
Verified Reviewer
Reviewed at
This is super annoying because I paid a lot for a primer for it to be so fragile. I literally tried to tighten the cap like usual and the cap broke. This is just frustrating because I can't even carry this item anywhere else now because I ll be afraid it will leak from the cracks. The primer itself has a good consistency and texture and it is great... but still doesn't justify the fragile cap.
