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Highlights
Summary
Bobbi Brown Vitamin Enriched Face Base+ Moisturizer & Primer is an all-in-one prep step, now with 24-hour priming and a SuperVitamin Blend with 5x the vitamins for a hydrated, glowing, makeup-ready base. Skin looks healthier and foundation wears better.
Benefits
- All-in-one moisturizer and primer
- Buttery-smooth texture and 100% natural grapefruit-geranium scent*
- 24-hour makeup priming helps prevent caking, creasing, flaking, and fading
- Formulated Without: Drying Alcohol, Formaldehyde and its donors, Hydroquinone, Mineral Oil, Parabens, Paraffins, Petrolatum, Phthalates, Sulfate Cleansers (SLS/SLES), Sulfates, Sulfite, Synthetic Color & Fragrance, Triclocarban, Triclosan
Key Ingredients
- Niacinamide & Vitamin B5: Hydrate and support skin’s barrier
- Vitamin C: Brightens and evens skin tone
- HydroPlump Moisture Complex: Boosts moisture with hyaluronic acid and glycerin
- Acetyl Glucosamine: Smooths skin texture
- Vitamin E: Helps protect from blue light, pollution, and environmental stressors
Research Results
- 97% say skin feels smoother and primed for makeup*
- 96% say it improves the wear of makeup and leaves it looking fresh all day**
- 96% say skin looks plumped with moisture*
- 96% say it improves the look of skin’s texture*
- 96% say skin looks healthier and brighter*
- Safe for sensitive skin
- Non-comedogenic/non-acnegenic
- *Consumer testing on 175 women after 4 weeks of product use
- **Consumer testing on 157 women after 4 weeks of product use
Item 2658591
- Warm a pea-size amount of moisturizer & primer between fingertips
- Press into clean skin as the first step of makeup or last in skincare
- Use with Vitamin Enriched Eye Base for full-face prep
Water\Aqua\Eau, C9-12 Alkane, Bis-Diglyceryl Polyacyladipate-2, Cetyl Alcohol, Butylene Glycol, Ppg-2 Myristyl Ether Propionate, Butyrospermum Parkii (Shea) Butter, Hydrogenated Polyisobutene, Peg-40 Stearate, Squalane, Niacinamide, Glyceryl Stearate, Isododecane, Methyl Methacrylate Crosspolymer, Acetyl Glucosamine, Glycerin, Panthenol, Ascorbyl Glucoside, Tocopheryl Acetate, Citrus Grandis (Grapefruit) Peel Oil, Pelargonium Graveolens (Geranium) Flower Oil, Sodium Hyaluronate, Zea Mays (Corn) Oil, Beta-Carotene, Triheptanoin, C12-15 Alkyl Ethylhexanoate, Butyl Stearate, Isostearyl Alcohol, Coco-Caprylate/Caprate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Peg-20 Methyl Glucose Sesquistearate, Sorbitan Stearate, Citric Acid, Sodium Hydroxide, Castor Oil/Ipdi Copolymer, Carbomer, Butylene/Ethylene/Styrene Copolymer, Sodium Chloride, Dibutyl Lauroyl Glutamide, Ethylene/Propylene/Styrene Copolymer, Dilinoleic Acid/Butanediol Copolymer, Geraniol, Citronellol, Limonene, Linalool, Citral, Bht, Hydroxyacetophenone, Sodium Citrate, Tetrasodium Edta, Polyethylene, Chlorphenesin, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Skin Type
Most Helpful Positive Review
BEST EVER!!!!!
If I had to use one thing on my face this would be the it!! It is amazing!! It was thicker than I expected, but it goes on so easily and feels amazing. The smell is fresh! Prior to using this, my face would normally get oily throughtout the day and I always felt like I needed to wash it. I recently ...
Most Helpful Critical Review
NOT for my oily skin
I was so excited to try this, after seeing all of the reviews and claims that it is intended for normal to oily skin. I have oily skin and this did NOT work for me. I tried using it with four different foundations; one of which was a mineral powder foundation, ann another being a matte liquid. It...
4958 results
New Formula Not For Acne Prone Skin
Verified Reviewer
Reviewed at
The old face base formula was a staple in my skin care routine that I used for over five years. I recently bought the new formula and have not changed anything else in my routine and have been breaking out horribly. I stocked up during a sale to have on hand. Unfortunately, there is no good policy for trying the new formula as you have to return within 30 days.
FINALLY! This is the one
Hands down the best primer I've tried! Lightweight and hydrating on my combination skin, it visibly minimizes my pores, gives my foundation a flawless, longer-lasting finish, and despite my initial hesitation over the price, it's worth every dollar!
Perfect
I have very dry skin, and this is perfect as it doesn't cry me out like other primers. I still use a full skincare routine that includes a separate moisturizer before applying. The scent is a strong lemon scent but doesn't bother me. It certainly helps grip the makeup well so it stays-put all day. I've had better pore minimizing primers but I'll take the trade-off for the other benefits.
Ruined! Not worth the money anymore.
This use to be my favorite face cream to use, but since they changed the formula it no longer is. This cream is no longer hydrating and really doesn't do much of anything. You can get similar creams at the drugstore for less money.
Too expensive 🫰
Works well. Moisturizer and primer. The citrus smell is strong. I haven't noticed any changes in my skin and because this product is extremely expensive I probably won't continue to use this. I recommend this to the wealthy ladies.
Questions
Q&A
Showing 5 out of 40 Questions
- Q
How long is this prodict good for unopened?
- Asked by Rene
- Official Answer By Bobbi Brown USSome products include a Period After Opening (PAO) number (which shows a number followed by “M”) that indicates the number of months within which an opened product should be used or replaced. Once a product is opened and used, its integrity can be affected by such things as exposure to environmental conditions or from contact with the user’s skin. If a product is not fully used following that time frame, we suggest replacing it in order to assure product integrity. OR Unopened products should be good for at least 3 years under normal use conditions provided they are not exposed to extreme heat or cold.Was this answer helpful to you
- Q
I have oily skin so I can used it ?
- Asked by Nancy
- Official Answer By Bobbi Brown USThanks for your question! The Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer is recommended for normal to oily skin types.Was this answer helpful to you
- Q
I am 60 with very dry skin , should I use a moisturized under this or is that not needed? Also if I should use a moisturizer, how long do I wait before applying this primer. and then how long should I wait before applying foundation?
- Asked by Sumi
- Official Answer By Bobbi Brown USGreat question! For very dry skin, start with Hydrating Face Cream with Hyaluronic Acid for extra moisture. Wait about 1–2 minutes for it to absorb, then layer Vitamin Enriched Face Base as your primer. After letting the primer set for 30–60 seconds, you’re ready to apply foundation. This combo keeps skin hydrated, smooth, and perfectly prepped for makeup.Was this answer helpful to you
- Q
Can I use this in addition to another serum, or is this in lieu of that serum? I use a serum at night as well with hyaluronic acid. Would both applications be too much?
- Asked by Jo Sr.
- Official Answer By Bobbi Brown USThanks for dropping by! Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid blends the performance of a makeup primer with the cushion of a moisturizer. If your skin type longs for added moisture and additional skin benefits, you may apply your serum prior.Was this answer helpful to you
- Q
Does it have sunscreen?
- Asked by Laura
- Official Answer By Bobbi Brown USThank you for inquiring. The Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer with Vitamin C + Hyaluronic Acid does not contain sunscreen.Was this answer helpful to you