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Kenra Professional Violet Shampoo
Summary
Highlights
Kenra's Violet Shampoo is a violet pigmented shampoo for enhancing vibrancy of blonde or gray hair by helping to eliminate brassy tones.
Benefits
- Eliminates brassy tones & neutralizes yellow
- Enhance vibrancy of blonde or gray hair
- Adds radiance and leaves dull, processed hair feeling moisturized
- Provides more manageable hair*
- Color safe
- *vs untreated/damaged hair
Item 2622452
Twist cap to unlock. Massage into wet hair, add water to lather. Rinse. Follow with Violet Conditioner. For best results rotate weekly into your hair washing routine.
Pre-caution: For external use only. In the event of contact with eyes, rinse thoroughly with water. Keep out of reach of children.
Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamide Mea, Cocamidopropyl Betaine, Phenoxyethanol, Glycol Stearate, Polyquaternium-10, Glycerin, Sodium Benzoate, Fragrance/Parfum, Citric Acid, Sodium Gluconate, Butyrospermum Parkii (Shea) Butter, Ethylhexyl Olivate, Ethanolamine, Coconut Acid, Sodium Chloride, Lavandula Angustifolia (Lavender) Extract, Cocamidopropyl Dimethylamine, Tocopheryl Acetate, Sodium Glycolate, Squalane, Sodium Hydroxide, Avena Sativa (Oat) Peptide, Benzoic Acid, Propylene Glycol, Hexyl Cinnamal, Benzyl Salicylate, Linalool, Ci 60730 (Ext. Violet 2), Ci 17200 (Red 33)
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Reviews
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by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Highly recommend for sensitive scalp!
Thanks for free product from Influenster - Kenra Violet Toning Shampoo! Sorry I was in such a hurry to receive the gift that I didn't pay attention to this shampoo specifically for dyed and bleached hair at the salon. But I will review based on my experience. My scalp is quite sensitive and prone to...
Most Helpful Critical Review
Works well as a toner if you're willing to put some effor...
I really wanted to love this shampoo and even highlighted my hair with just to be able to leave an honest review when trying it, but it just didn't hit the ball out of the park for me. As far as toning down the brassiness, it did work, but in order to get it to work I had to fully saturate my head a...
563 results
My hair is so healthy using this product.
Hair Type Straight Hair
Keeps my blonde highlights fresh and bright, the bottle I brought before the shampoo this not purple. I liked the shampoo not being purple, I hope it will not effect the outcome.
Love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This Conditioner smells really good. The bottle is super cute that it came in as well. As far as how it works I really like it! There wasn't too much purple to leave a stain however it was a lot more purple than I was expecting. It was literally the perfect about to neutralize.
Okay
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Honestly I didn't see a change on my hair at all. My hair was a little dry but other than that nothing happened. I just use it when I want to change my products for a week
Amazing
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I gifted Kenra Violet Toning Shampoo to a blonde friend, and she absolutely loved it! She said it did wonders for neutralizing brassy tones and was so impressed that she bought another bottle. If you're looking to brighten blonde hair, this shampoo is a fantastic choice!
Good, not dry
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I think this shampoo lathered nicely and that it smelt super yummy. I feel like I got a good clean after using this and it didn't feel too drying like other purple shampoo