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Highlights
Summary
Finally, a velvety smooth gel eyeliner that stays put on the lashline AND waterline for 16-hour waterproof wear. Half Magic’s VELVET FLIK Longwear Wing + Waterline Eyeliner Pencil lasts thru all of life’s biggest moments + feelings – from ugly cries to holy sh*t-this-is-really happening excitement.
Benefits
- 16-hour waterline + lashline wear
- Velvety smooth, rich color. Zero tug, drag or skip
- Slimline almond shaped tip for effortless definition + precision
- Transfer-proof, smudge-proof + waterproof
Features
- Click pen for zero mess or fuss – no sharpener needed!
- Cap and body are made with 30% post-consumer recycled materials
Item 2659175
VELVET FLIK is ultra-smooth and creamy for easy glide -- a little goes a long way! Click just 2--3 times to reveal the perfect amount of product -- anything more may cause breakage. Glide the slanted tip along the lashline or waterline for bold, eye-defining color. For a softer, smokier effect, smudge immediately before the formula sets.
Made a little liner oopsie? That's inevitable and A-OK!! As Donni says, your winged liner game is only as good as your clean-up game. Use FLIK ERASER Makeup Correcting Pen for quick and easy clean-up -- just tap the pen tip onto a tissue or makeup wipe after each swipe to avoid transferring color back onto the skin.
DONNI TIP:
A VELVET FLIK for every skin tone. For an effortless eye-brightening effect, try Sand Fairy on fair to light complexions, or Cinnafox and Wolf Mood on medium to deep complexions.
Methyl Trimethicone, Trimethylsiloxysilicate, Synthetic Wax, Silica, Diisostearyl Malate, Microcrystalline Wax (Cera Microcristallina/Cire microcristalline), Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Zinc Stearate, Synthetic Beeswax, Stearic Acid, Ultramarines (CI 77007), Red 40 Lake (CI 16035).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Where Have You Been All My Eyeliner-Wearing Life?
I tried the Half Magic Velvet Flik Longwear Wing + Waterline Eyeliner Pencil in Sea Me Rollin, an indigo navy, and I honestly can't believe I've been suffering with stiff, scratchy eyeliner pencils for this long! The click pen design immediately intrigued me because I hadn't seen that in an eyeliner...
Most Helpful Critical Review
Skip it, a truly awful product
Product gifted to me for free, by the brand in exchange for my honest review. During my initial swatch of this liner on my wrist, I had high hopes. It applied smooth and fast, in a thin line. But trying to apply to my eye was a whole other problem. I can't remember the last time I had this many ...
434 results
Easy to use, great true black!
I have been looking for a good eyeliner for such a long time and I am so happy with this one1 The applicator is easy to control and the product glides on smooth. I appreciate that it is a true black as well and doesn't fade or show up grey. It is easy to clean and has a very forgiving application which I appreciate. The ingredients also make me feel better using this liner around my sensitive eyes. I am very happy with it.

Loved!
I really liked this eyeliner! The formula is creamy and long lasting- both on the waterline and as a wing. I do wish I'd received a different shade, but that's just personal preference. The applicator is perfect for beginners- the shape makes creating a wing ten times easier. Overall (shade preference aside) 10/10!

New Fav Liner
This eyeliner seriously impressed me! I wore it to the gym, and I was absolutely drenched in sweat by the end of my workout but my eyeliner didn't budge. It stayed in place without smudging, transferring, or fading, even through all that sweat. The angled tip made it really easy to get precise definition along my lashline and waterline, and I love that it doesn't require a sharpener.


Fun pop of color
I wanted to try a colored eyeliner out to add some fun to my makeup look without going too crazy with eyeshadow. I've never used a colored eyeliner before, but I really liked using it on my water line. It added the perfect pop of color and was super easy to use. The eyeliner pen clicks at one end so the eyeliner comes out. I did try to create a wing liner with it, but it was a little hard to work with on my eyelid. I can't wait to try this with different eyeshadow colors too.

Perfect Shade
This shade is absolute perfection for the waterline! It immediately makes my eyes look awake, bright, and refreshed without looking harsh or chalky. The formula is super creamy, glides on effortlessly, and stays in place all day.

