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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
|
Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Silky smooth w/ vibrant color protection
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've been impressed with this conditioner. My hair feels noticeable softer, smoother and more hydrated, without being weighed down. I love that it helps keep my hair color vibrant and refreshed in between my hair coloring appointments. The fragrance is luxurious and lasts. I've also noticed less breakage and frizz.
Amazing shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo has brought my hair back to life. I am someone who stays loyal to products once I like them, and I wasn't sure about trying this new shampoo from Wella, but I'm genuinely glad that I decided to give it a shot because I love the results. My hair is softer and shinier now. I love this Wella product!
Great Conditioner for color longevity!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I really liked this Wella Color Conditioner because it felt like it helped my hair feel smooth and soft. I didn't notice any color fading while using the conditioner. I wish it felt more hydrating. Overall, I would recommend giving it a try. I received this product for free in exchange for an honest review.
I like the shine it give me
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I just colored my hair and I can really see the difference in vibrancy when I apply the spray. One thing that I don't love it is the fragrance, it is not my taste though, but the results are good.
Color Treated Hair's new best friend!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
As a hairstylist and someone with color-treated hair, I am always looking for products that help extend my color without sacrificing how my hair feels. Wella Professionals Ultimate Color Sulfate-Free Shampoo has been a great find. It cleanses gently while still leaving my hair feeling fresh and clean (not to mention has a great smell to it), never feeling stripped or dry. My color is vibrant, my hair feels soft and shiny, and I have noticed less fading between appointments. I also love that it leaves the hair looking healthy and manageable without weighing it down. The formula feels luxurious, lathers nicely for a sulfate-free shampoo, and works well for maintaining salon color at home. If you're investing in your hair color, this is definitely a shampoo worth adding to your routine.
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