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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
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Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Keep your Color Fresh and Hair Happy!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This conditioner is a must-have for color-treated hair! The texture is silky without being heavy, hair looks smoother, hydrated, and a great fresh from the salon shine. I like that this product strengthens from the inside out with great ingredients like B5, Glycine, and a Metal Purifier. Bonus: it smells so pretty and feels luxurious.
Soft hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This conditioner made my hair super soft and manageable. It goes on like butter and rinses out really well. It didn't weigh my hair down like most other conditioners. I feel like it might have actually cut down on my drying time a bit.
Good scent and texture
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This conditioner has a great texture and nice, subtle scent but I feel like I've had better moisturization from less expensive products. I do like knowing it is safe for my colored hair!
Not for Wavy/Curly Hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I was excited to try out this product as I currently have platinum blonde hair and I want the toner to stay in longer. As for the color saving benefits, I think the conditioner is fine but I didn't notice a big difference in color stay between this one and my go to conditioner. I was unfortunately dissatisfied with the conditioning power of the product. I have never used a conditioner that left my hair feeling so dry and tangled. I usually have soft, defined curls with a standard conditioner, especially if I use a leave in to detangle. I don't think this product alone would be conditioning enough for most wavy or curly hair types.
Wella pro care ultimate color shine
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This product did not work the way I thought it would. It did not provide the shine it should have and made my hair a little crunchy. The smell of the product was terrible. I would not recommend this product.
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