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Summary
Highlights
Too Faced Born This Way Super Coverage Multi-Use Longwear Concealer is a super-perfecting, hydrating, 4-in-1 concealer makeup. Weightless correcting and brightening formula conceals, contours, highlights, and retouches - all with an undetectable, natural finish.
Benefits
- One ultimate multi-use formula to conceal, contour, highlight and retouch
- Correcting and brightening full coverage with an undetectable finish
- Fully loaded pigments flawlessly blur undereye or anywhere needed
- Oil-free formula
- Weightless, long-wearing for 12 hours
- Hydrating, skin is never dry or cakey
- Photo-friendly/no flashback
- Non-comedogenic
- Cruelty-free
- Paraben-free
Features
- Clinically tested to boost moisture instantly by 52%
Key Ingredients
- Coconut Water: Aids in delicately replenishing skin's moisture levels
- Alpine Rose: Helps support skin's health and resilience
- Hyaluronic Acid: Gives a smoother, more youthful appearance
Item 2627427
With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.
For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.
To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.
Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Naturally Better Than Sex deluxe with $35 Too Faced purchase (valid thru 8.16.25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Drunk Elephant serum deluxe with $50 makeup or skincare purchase (valid thru 8.30.25 on in store or shipped purchases. Full or partial pickup or same day delivery purchases do not qualify. While quantities last and subject to in store availability)
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Does it come in travel size?
- Asked by Mini Traveler
- Official Answer By Too Faced - Brand EngageHello! Yes it does! You can find the travel size in Spiced Rum here: https://www.ulta.com/p/travel-size-born-this-way-super-coverage-multi-use-concealer-pimprod2046524?sku=2627437Was this answer helpful to you
- Q
When will Ulta have the new shades? I'm dying to try Seashell.
- Asked by Edie
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
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Most Helpful Positive Review
The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...
Most Helpful Critical Review
Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...
1264 results
Best concealer !
Okay where should I begin? I bought my first born this way concealer in Jan 2024 and I've been loving since day one, they didn't match me to my color the first time i got it (vanilla) and thats why i stopped using it because it was really yellow on me and its okay, ulta lights are not the best in some areas, but Whenever i got more into makeup and to know more my shades thats when I got to matched myself again and finally got my right color (Cream Puff) at first I didn't use it because I was already using the MAC radiant one already but here where i live it started to get too hot and my mac concealer was not lasting long enough so now that I've been using it I know its amazing again! I use it all day and it stays there ALL DAY, I cry and ITS STILL THERE!! Last night I went to the gym and I obly put concealer and blush on and girl I was sweating a lot and IT STAY THERE, so this is a every girls NEED, this concealer changed my life and I love it because the coverage it has its the best and even tho its matte and im super dry it still works for me because of my skincare routine ! I just love it so much please never never discontinued this concealer bc idk what to do, yall already did it to my foundation so at least leave this one lol 🫶🏼
Not the worst concealer but not the best
I bought this concealer and initially liked how it looked when I applied it. But after about an hour, it settled into my fine lines and ended up making me look older like I had aged a few years overnight. Unfortunately, it just didn't wear well.
Amazing formula but deep shades need a lot of work
This is literally the best concealer formula on the market. Ive been using it for almost ten years now, but I've recently realized that it's so YELLOW. I went to try out more deep shades and literally none of them cater to neutral skin. We've come too far to be neglecting diverse undertones. Please rework this.
it's ok
great overall no problems on the rest of my face except my undereyes it does crease a little but the coverage is nice and leaves my skin looking flawless
it's ok
great overall no problems on the rest of my face except my undereyes it does crease a little but the coverage is nice and leaves my skin looking flawless