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Eva Nyc Tone It Down Blonde Shampoo #1
Eva Nyc Tone It Down Blonde Shampoo #1

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Eva NycTone It Down Blonde Shampoo

Item 2577944

4.5 out of 5 stars. 1363 reviewsAsk A Question
Size:8.8 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free
  • Sustainable Packaging Brand
  • Give Back

Eva NYC's Tone It Down Blonde Shampoo neutralizes brassy tones for cool-toned blonde hair that's bright, shiny, and soft. Time to kick some serious brass!



  • Ultra-violet pigments neutralize yellow to brassy tones, for salon-fresh blonde every time
  • Nutrient-rich & sulfate-free to provide gentle cleansing
  • Certified cruelty-free through Leaping Bunny, certified vegan & certified GMO-free
  • Free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone & Benzophenone
  • Made with sustainable packaging: Aluminum can made with 25% PCR (post-consumer recycled) aluminum and is curbside recyclable. Plastic pump made with 25% PCR (post-consumer recycled) material and is recyclable via TerraCycle.

Key Ingredients

  • Wild Cherry Bark contains high levels of antioxidants to help deeply condition for a smooth & silky feel
  • Ultra-violet pigments neutralize & cool down yellow to brassy tones
  • Ginger Root extract has stimulating properties that work to energize & polysaccharides and amino acids that help moisturize

How To Use

To release pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up. Use on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC's Tone It Down Blonde Conditioner.


Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Hydrolyzed Vegetable Protein, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-10, Citric Acid, Propylene Glycol, PEG-150 Distearate, PEG-12 Dimethicone, Dehydroacetic Acid, Sodium Phytate, Benzyl Alcohol, Polysorbate 20, Fragrance, Ext. Violet 2 (CI 60730).