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Highlights
Summary
A heat-protective foam hair styler + scalp treatment for an immediate increase in visible hair density + instant lift for all-day roots-to-ends volume. With a mix of peptides + antioxidants to help boost energy to the scalp, it's a must-have volumizer for all hair textures and especially fine hair.
Benefits
- Gives an immediate increase in visible hair density + 2X all-day volume instantly (vs. untreated hair).
- Volumizing root lift
- Thickens hair
- Scalp care
- Heat protection
Key Ingredients
- Strand Plumping Technology visibly expands each strand for voluminous full-bodied styles, as well as thickens and plumps to improve the look of thin or thinning hair.
- Density Rice Peptides to help create instant volume, thickness, and increased visible hair density.
- Antioxidant + Energy Complex helps boost energy as a scalp treatment and protects against external aggressors to create a healthy follicle environment.
Features
- Ideal for:
- Patterns: coily, curly, wavy, straight (1A-4C)
- Diameter: fine, medium
- Condition: untreated, color-treated, dry, or hair damaged from heat, chemical, or physical styling
Item 2650359
Do not shake bottle.
For highly dramatic hair styling, apply 3-5 pumps evenly through damp hair from roots to ends. (To use as a scalp treatment, before you use it as a styler, massage 5--10 pumps into the scalp as your first step.)
From the Pros: Blow-dry with a round brush for extra lift or with a diffuser for full natural coils, curls, and waves.
To encourage lift, prep by using this hair-thickening product, then blow-dry hair in the opposite direction you plan to style it. For coily and curly hair, apply the foam section by section. Twist or finger-coil your strands and diffuse on low heat to enhance thickness and definition. To prep for updos, use High Drama Styling Foam as your go-to blowout volumizing foam + a pre-styling treatment to add volume and grip to your hair before styling. It provides light hold, plus the added texture and volume will help your style stay in place.
Water\Aqua\Eau , Propanediol , Polysorbate 20 , Glycerin , Hydrolyzed Rice Protein , Caffeine , Arginine , Amaranthus Caudatus Seed Extract , Alpinia Officinarum Root Extract , Emblica Officinalis Fruit Extract , Zingiber Officinale (Ginger) Root Extract , Resveratrol , Polyquaternium-4 , Polyimide-1 , Citric Acid , Cocamidopropyl Hydroxysultaine , Sodium Hydroxide , Hydroxyethylcellulose , Fragrance (Parfum) , Hexyl Cinnamal , Linalool , Tetramethyl Acetyloctahydronaphthalenes , Hydroxycitronellal , Benzyl Alcohol , Linalyl Acetate , Citrus Limon (Lemon) Peel Oil , Limonene , Benzyl Benzoate , Citronellol , Citral , Carvone , Pinene , Terpinolene , Coumarin , Sodium Citrate , Sodium Phytate , Phenoxyethanol , Potassium Sorbate , Sodium Benzoate
Free of Parabens, Phthalates, Mineral Oil, Triclocarban, Triclosan, Monoethanolamine (MEA), Diethanolamine (DEA), Triethanolamine (TEA), Coal Tar, FD&C Black 2, and Formaldehyde Donors.
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Is this replacing the mousse in the Thickening lineup? If not, what is the benefit to using the new foam rather than the mousse and can they be used together or is that overkill?
- Asked by KAS
- Official Answer By Bumble & Bumble USThank you for reaching out! Our Thickening High Drama Styling Hair Foam uses Plumping Technology to add volume and density, with Rice Peptides for instant fullness and an Antioxidant + Energy Complex for scalp health and protection. For dramatic styles, apply 3–5 pumps to damp hair from roots to ends, or massage 5–10 pumps into your scalp as a treatment. Do not shake. For a weightless volume and heat protection, reach for our Thickening Full Form Soft Hair Mousse for body and a soft, crunch-free finish. Hope this helps!Was this answer helpful to you
- Q
Does this require heat to work? Or can hair be air dried and still get the full thickening effect?
- Asked by Beauty buff
- Official Answer By Bumble & Bumble USThanks for your question! For best results apply 3-5 pumps evenly through damp hair from roots to ends - then blow-dry with a round brush for extra lift or with a diffuser for natural coils, curls and waves.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
1 results
Great styler
Verified Reviewer
Reviewed at

It's just an amazing product, I have very straight hair and it manages to style it.