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Benefit Cosmetics They're Real Lengthening Mascara #1
Benefit Cosmetics They're Real Lengthening Mascara #1

 They're Real Lengthening Mascara

$29.00

or

Size:0.3 oz

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Details

Benefits

  • Flake-free
  • Smudge-proof

Research Results

  • 94% saw dramatic length & volume*  
  • 94% saw visible lift*  
  • 100% saw long-wearing results*  
  • *Results observed in a consumer panel survey 

Item 2231443

How To Use

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

BEAUTY TIP: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!

Ingredients

Aqua (Water), Cera Alba (Beeswax), Paraffin, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Glyceryl Stearate, Polybutene, Vp/Eicosene Copolymer, Steareth-21, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Silica, Aminomethyl Propanediol, Butylene Glycol, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Hydroxyethylcellulose, Kaolin, Aluminum Hydroxide, Tocopheryl Acetate, Ammonium Hydroxide, Sericin, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hyaluronate, Citric Acid, Potassium Sorbate. May Contain: CI 77499 (Iron Oxides), CI 77007 (Ultramarines). N° 16510.

Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

Shipping & Coupon Restrictions

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Frequently bought together

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Current Product

Benefit Cosmetics

They're Real Lengthening Mascara

Size

0.3 oz

4.2(14863)
$29.00

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Current Product

Benefit Cosmetics

They're Real Lengthening Mascara

Size:

0.3 oz

4.2(14863)
$29.00

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They're Real! Lengthening Mascara

Lengthens, Curls, Volumizes, Lifts and Separates Lashes!

The Specially Designed Brush Reveals Lashes You Never Knew You Had!

From Now to Wow!

A Mascara for Every Lash!

Mascara vs. Mascara

Also Available in Mini!

Review Snapshot

by PowerReviews

14863 ReviewsWrite a Review
84%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
My Beauty Routine Takes
Best For
Describe Yourself
Most Helpful Positive Review
Unbelievable

I'd heard people raving about They're Real! I mean, who hasn't. But I didn't believe it. There was no way a mascara could create such incredible results. So when I recently bought a Beauty Score from the Benefit Kiosk in the Las Vegas airport, I was elated to see the They're Real! tube in the bottom...

Versus
Most Helpful Critical Review
Long Lashes but Lots of Flecks

If I was just basing my review on the lengthening ability of this mascara, it would get a 10+++ but other factors bring the grade down. First, the brush. While it does coat & separate lashes if used as directed, gobs & gobs of mascara come out on the end of the brush & get deposited on the lashes. I...

13862 results

Beautiful on, but doesn't come off!!

Submitted 7 days ago

By Steph

From New Mexico

I loved the way it looked, until I needed to take it off. I tried everything, my regular makeup remover, my oil based remover, straight vitamin e oil, a lotion moisturizer, nothing. After a few days of use, I noticed it was ripping my lashes out, I threw the ish away immediately. So mad!

Was this review helpful to you?
This used to be my favorite

Submitted 13 days ago

By RC

From Salem, MA

I used to love this mascara. It does a great job of separating and darkening/lenthening lashes without making me look too "made up". Just a beautiful, classy look, and it performed well. However, at some point a few years ago, i got a new tube where the mascara traveled to the outer edges and underside of my eyes (and i only apply to my top lashes). I was really bummed, because it was part of a value two-pack, and both tubes were like that. Every now and then, i'll buy a new tube thinking maybe it will be better this time around, but i get smudges within 10 minutes of application. It's a shame, since it still looks so nice on the lashes themselves, but i need to stick to mascaras that don't make me look like i've had a long day before i'm even out the door.

Was this review helpful to you?
I would buy this product again.

Submitted 17 days ago

By Denise

From Rhode Island

The free gift never seems to be available at the time of my purchase.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
There's better choices of mascara then this one

Submitted 21 days ago

By Rachel

From New Jersey

I used it for a few weeks consistently and then i felt like it just dried out quick. I got it on the sale so i didnt spend as much on it but i wouldnt ever rebuy it for full price. It does make your lashes look long but it dries out way to quick. I would rather buy a drug store brand mascara over this one because the drug store ones last longer.

Was this review helpful to you?
They're Real Mascara

Submitted 1 month ago

By Carol

From Roanoke, VA

Love this mascara! Smooth application, lengthening the eyelashes. Like the application brush and the effect on eyelashes. Have used for several years and definitely recommend!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 5 out of 75 Questions
Q
I have used this mascara for a long time. The last time I ordered I recueved Jet Black. I did not sent back, but I cannot use it is to dark. Do you have this mascara in BLACK
Asked by Brenda
Official Answer By Benefit Cosmetics en_US
Please email customercareuk@benefitcosmetics.com who will be able to help ith this request.Was this answer helpful to you
Q
Is it waterproof?
Asked by Sharon
Official Answer By Benefit Cosmetics en_US
No, our They're Real! mascara is not waterproof!Was this answer helpful to you
Q
What is the difference people see between this and bad gal bang? Which is best for lengthen n volume?
Asked by Aimee
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Both BADgal Bang and They're Real mascaras lengthen and volumizes. xoxo B Was this answer helpful to you
Q
Is this mascara cruelty free and vegan formulated
Asked by BeccaBoo96
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Our They're Real! mascara does contain animal derived ingredients. xoxo BWas this answer helpful to you
Q
Does it flake at all?
Asked by Sara
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Our They're Real! mascara lengthens, curls, lifts and separates your lashes without smudging or drying out. xoxo BWas this answer helpful to you