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Highlights
Summary
Benefit Cosmetics They're Real! Lengthening Mascara is a lengthening mascara that curls, volumizes, lifts and separates lashes for beyond belief beauty! The jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
Benefits
- Lengthens, curls, volumizes, lifts
- Long-wearing formula
- Custom domed-tip brush
- Available in full size and mini
Research Results
- 94% saw dramatic length & volume*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Item 2231443
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Aqua (Water), Cera Alba (Beeswax), Paraffin, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Glyceryl Stearate, Polybutene, Vp/Eicosene Copolymer, Steareth-21, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Silica, Aminomethyl Propanediol, Butylene Glycol, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Hydroxyethylcellulose, Kaolin, Aluminum Hydroxide, Tocopheryl Acetate, Ammonium Hydroxide, Sericin, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hyaluronate, Citric Acid, Potassium Sorbate. May Contain: CI 77499 (Iron Oxides), CI 77007 (Ultramarines). N° 16510.
Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
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Lengthens, Curls, Volumizes, Lifts and Separates Lashes!
The Specially Designed Brush Reveals Lashes You Never Knew You Had!
From Now to Wow!
A Mascara for Every Lash!
Mascara vs. Mascara
Also Available in Mini!
Questions
Ask a QuestionQ&A
Showing 5 out of 64 Questions
- Q
I have used this mascara for a long time. The last time I ordered I recueved Jet Black. I did not sent back, but I cannot use it is to dark. Do you have this mascara in BLACK
- Asked by Brenda
- Official Answer By Benefit Cosmetics en_USPlease email customercareuk@benefitcosmetics.com who will be able to help ith this request.Was this answer helpful to you
- Q
What is the difference people see between this and bad gal bang? Which is best for lengthen n volume?
- Asked by Aimee
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Both BADgal Bang and They're Real mascaras lengthen and volumizes. xoxo B Was this answer helpful to you
- Q
Does it flake at all?
- Asked by Sara
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara lengthens, curls, lifts and separates your lashes without smudging or drying out. xoxo BWas this answer helpful to you
- Q
Does this mascara only come in water proof
- Asked by Frankie
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our The're Real! mascara is not waterproof. xoxo BWas this answer helpful to you
- Q
Is it sweatproof?
- Asked by mary
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara is not waterproof. xoxo BWas this answer helpful to you
Reviews
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Most Helpful Positive Review
I would 1000000% buy this again
Wow, I don't have enough great things to say about this. I found out that my boyfriend who I was going to marry cheated on me, so I cried for nearly 7 hours one day with this mascara on. To my shock, this mascara was still in place and only smudged a little bit. And when I say I cried, I mean I was ...
Most Helpful Critical Review
Not at all impressed
How disappointing - I finally drop some money on a mascara and it didn't even compare to the CoverGirl LashBlast I normally use. My friend did like the look, but I like it when my eyelashes look long AND full. If you try to layer it, it just clumps up. I even put They're Real on one eye and the Cove...
11569 results
Favorite Mascara
This is my all time favorite mascara. It doesn't clump and makes my lashes really long.
Clumpy Mascara
The last couple of times I purchased this mascara, it has been very clumpy. I love the brand but not sure why this keeps happening. Ulta did replace the first one that I purchased. Hopefully, this gets better and I don't have to change my brand.
Raccoon eyed in a matter of hours
Disappointed. Initial application looks great, lengthens my short lashes. But in a matter of 2-3 hours it ends up under my eyes. I only apply to the top lashes too! I try it with powder under the eye… same result. No one wants mascara coon eyes.
This mascara is amazing
I've been using this for quite some time now and I love it. It thickens and lengthens your lashes. Check it out for yourself.
Love this mascara but it smudges BAD
I absolutely love the way this mascara makes my lashes look. They are long, dark and separated BUT the mascara always runs and smudges. No matter what I do, I will have black under my eyes and on my eyelids. I wish I could keep using it without it smudging so bad.