Rated 4.29 out of 5 stars
Most Helpful Positive Review Unbelievable
I'd heard people raving about They're Real! I mean, who hasn't. But I didn't believe it. There was no way a mascara could create such incredible results. So when I recently bought a Beauty Score from the Benefit Kiosk in the Las Vegas airport, I was elated to see the They're Real! tube in the bottom of the box. I'm sold. Game over. I don't see myself every buying another mascara. They're Real! makes my lashes long and thick and with no flakes! Just amazing. It also helps that the wand is like perfection. The end is great for getting those thin lashes and the design certainly helps separate the lashes.
Most Helpful Critical Review Long Lashes but Lots of Flecks
If I was just basing my review on the lengthening ability of this mascara, it would get a 10+++ but other factors bring the grade down. First, the brush. While it does coat & separate lashes if used as directed, gobs & gobs of mascara come out on the end of the brush & get deposited on the lashes. I have tried wipeing it off on the end of the tube but then it accumulates & gets gummy. I tried wipeing it off on a towel/tissue but then I saw how much of the product was wasted. Forget using the end of the brush to reach small inner lasher or lower lashes because there is just too much mascara. The second problem is that this mascara flakes like crazy!! And after 10 or 15 min., not just by the end of the day. I've been using a coat of clear mascara over this mascara to help alliviate the problem of "dalmation eyes" - black spots all around my eyes.
This product does lengthen lashes like no other lengthening mascara I have ever tried but, in my opinion, the minuses outweigh the one plus.
Reviewed by 14222 customers Best Mascara Ever
Amie from Texas
I went into to Ulta one day about 5 years ago looking for a new mascara. I went in without mascara on. I told the girl to put two of their best mascaras on me. Now, I do have long lashes. But this mascara makes my lashes really stand out! I get compliments on them all the time. I have tried several others over the past few years and none compare to They're Real.
BC the Esthetician from Cornelius
Love this mascara!
Rooney from Annapolis, MD
Makes my lashes look longer & thicker
Ashmwils from Indiana
I love this mascara! Great dark color and does not take a ton of layers to get the color I like. Easy to wash off. I was able to get this at a great price so that's also great! I will be purchasing this mascara again for sure. I highly recommend this!
Vic from Newyork
Gives you a false lash effect
Racoon Eyes from Kansas
Messy, not buildable. Returning.
One of my favorite mascaras!
Cara from Wyoming
I love this mascara! It seems to be one of the best long lasting mascaras that doesn't flake off throughout the day. The one thing is it's hard to take off. I use an oil based cleanser instead of makeup remover and it works great!
Nicer than Drug store, but there are better Prestige Brands
MegCat from Tucson, AZ
I bought it because it was 50% off for National Mascara day. I don't think I will ever buy this at full price. I like the brush but was not too impressed by the formula. It did not lengthen my lashes. It clumped them and gave me the spidery legs effect. I had to spend longer than I normally do putting them on and using the brush to break up the clumps. 3 stars because it lasted well throughout the day. No flaking, but it comes off easily at the end of the day with water and a makeup eraser cloth. I like to alternate between Better than Sex and Maneater and I won't add this to that cycle. I will still finish it off. It wasn't a bad price for being 50%. There are just better prestige brand mascaras out there.
Won't buy again
nan from Chgo
Love this mascara at fist. Now second purchase it's clumpy. Won't buy again
This is the best
Evie from Colorado
I love the tip of the brush. Now I can the bottom lashes easily and the areas that a straight brush can't reach. The straight part of the brush is good also. It goes on easy without clumping.
Jwlgrl from Dallas TX
I use it when I put my makeup on. Love the tiny brush on end. Gets tiny hairs on bottom lash.
The BEST Mascara :-)
Tess from Round Rock, TX
I use the mascara daily (although often it still looks good from the previous day).
bislas from Milwaukee
I used to love this mascara but when did it become so watery?!?!!! It was such a mess to put on! So unhappy with this masacra and definitely will just be sticking to my Lancôme one!
Best mascara evet!
Bean from SWFL
It's pricey, but there's a noticeable difference over my lower priced brand.
The best out there
Kmushy from FL
I have used many, many mascaras over the years. At my age (70) I don't want to have tons of mascara on my lashes. I have long lashes and I don't want/need lots of stuff on them. This mascara separates every lash and covers it with just enough color
Worst reaction I've ever had
Cmw89 from Ohio
I cannot believe the reaction this mascara gave me. Did not change any other makeup product or skincare in my routine except this mascara. Puffy, burning, watery eyes even 2 days after use. Horrendous experience, would not recommend to anyone.
Cheryl from North Canton, Ohio
I have used this mascara for years. I've even tried a couple of others, but they just can't compare. I use it everyday and love it so much I try to always make sure I have a spare.
This is the best mascara ever. I use it as a second coat
Momma from Riverside California
I use this mascara as a top coat for additional length and separation.
I will buy again
Queenie from Minnesota
Great for "oily eyelids".
Still new but find it on
Farla from Cincinnati, OH
This was suggested for my lashes that are thick on one eye and long on the other. I find it clumps on the thick side. The long side dies not layer easily. I do not want to put 5 or 6 coats to have thicker lashes.
It is ok. I will not buy again. I do not find this special.
Believe the hype
Mlynn54 from Oregon
Believe the hype, this mascara is worth every penny. I have very short curly eyelashes. Without mascara I look like don't have any lashes at all. I have never found a mascara that works as great as Benefits they're real, and I've been wearing makeup a long time. I've always been on a never ending hunt for the perfect mascara that would bring out my eyes and give me the length I desired. The picture I posted speaks for itself. This one is it! I will buy this again and again.
Stacey from Kaysville, UT
It makes my lashes look longer and thicker and isn't too bad to wash off.
Love this mascara
trishamarie from Michigan
This mascara looks so good on my lashes even after it ages. It separates, lengthens, and lifts them. I just wish it was waterproof. I get smudges on my under eye area after about six hours of wear. This is the only reason I didn't give it five stars.
Cindy from Hastings MI
This is the first mascara, for myself, that delivers as promised. I'll definitely purchase again.
Carol from Stafford
The name Speaks for itself