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IT Cosmetics Superhero Liquid Eyeliner Pen #1
IT Cosmetics Superhero Liquid Eyeliner Pen #1

IT Cosmetics Superhero Liquid Eyeliner Pen

$25.00

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Size:0.018 oz

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Details

Benefits

  • Features a brush hair tip and waterproof eyeliner formula to give your eyes instant definition in one simple stroke
  • Liner tip has ultra smooth precision - won't fray like typical liner tips
  • Triple Black Pigment Complex creates super black, super flawless lines that are waterproof for up to 24 hours
  • Precise liquid liner brush tip saturates and defines the lash line, leaving no gaps or empty space
  • Creates thin and thick lines, perfect for a cat eye, winged eyeliner, or natural eye makeup look

Key Ingredients

  • Peptides
  • Collagen
  • Biotin
  • Kaolin Clay

Research Results

  • 24HR waterproof*
  • 100% say it enhanced their eye's natural beauty*
  • 97% saw a full lash line*
  • *Results observed in a clinical study

Item 2514629

How To Use

Creating natural-looking, eye-defining thin, thick or cat-eye lines has never been easier! Lightly glide the felt brush hair tip across the base of your lash line, from the inner to outer corners. Press the brush as close to your lash roots as possible for a seamless no-skip glide. Press lightly to create a thinner line, and add slightly more pressure to create a thicker line.

Ingredients

Aqua/Water/Eau, Styrene/Acrylates Copolymer, Butylene Glycol, Alcohol, 1,2-Hexanediol, Acrylates/Octylacrylamide Copolymer, Beheneth-30, Pentylene Glycol, Glycerin, Kaolin, Acetyl Hexapeptide-8, Hydrolyzed Keratin, Biotin, Copper Tripeptide-1, Hydrolyzed Collagen, Equisetum Arvense Extract, Urtica Dioica (Nettle) Leaf Extract, Hydrolyzed Silk, Panthenol, Acacia Senegal Gum, Tropolone, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Chenopodium Quinoa Extract, Sodium Hydroxide, Oryza Sativa (Rice) Extract, Caprylyl Glycol, Sambucus Nigra Fruit Extract, Black 2 (CI 77266), Iron Oxides (CI 77499).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

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Q&A

Showing 5 out of 13 Questions
Q
How do you recommend removing the eyeliner. I am having problems with other waterproof eyeliners being very difficult to remove.
Asked by Leslie
Official Answer By IT Cosmetics - BE
Hi there! We're so sorry to hear about this! IT should be removed with an oil-based remover like Bye Bye Makeup Melting Cleansing Balm! We hope this helps!Was this answer helpful to you
Q
Is this safe for contact lenses wearers?
Asked by ally
Official Answer By IT Cosmetics - BE
Hi there! Yes, IT is safe to use while wearing contacts! IT is 24HR waterproof, smudge-resistant, and fade-resistant formula! We hope you try IT!Was this answer helpful to you
Q
How many times could you use this product?
Asked by Sky
Official Answer By IT Cosmetics - BE
Hi there! There is no direct amount of usage for Superhero Liquid Eyeliner Pen. How long IT last will depend on how often you are using IT, and how much is applied at a time. XOXO Was this answer helpful to you
Q
Is there a chance of over keratinizing the lashes and them become brittle and breaking off after long term consistent use?
Asked by Jeanoh
Official Answer By IT Cosmetics - BE
Hi there! Thank you for reaching out to us. Please know this is not a known issue with our products. If you have any concerns before using this product, we recommend consulting with your physician directly. We have a full ingredients list to reference on each product page. We hope this helps! XOXOWas this answer helpful to you
Q
UNOPENED how long can this product last for?
Asked by CAROLE
Official Answer By IT Cosmetics - BE
Hello! Thanks for reaching out! This product will be good for three years unopened. We hope this helps. XOXO Was this answer helpful to you

Review Snapshot

by PowerReviews

793 ReviewsWrite a Review
73%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Most Helpful Positive Review
This is liquid gold!

Love this stuff! I have always been horrible with liquid liners. The tip on this is precise, it goes on smooth and keeps a fine line. It really lasts all day. I rub my eyes a lot and it doesnt smudge or smear.

Versus
Most Helpful Critical Review
Will not purchase again

the liner does not stay on. I made sure that my face including eyelids were clean and lotion free but the product did not last half a day. it smudges onto my eye lids even with a primer. I was very disappointed and will be returning it to the store.

515 results

love hate relationship

Submitted 7 days ago

By TT 💕

From New Haven, CT

i've been using this product for about 2 years and it glides on so perfectly! clean lines. smooth. easy removal. easy application the downfalls i have, which i choose to oversee: it smudges by the end of the day or just wipes away, the brush starts to split, and i often have to shake the pen for the liquid to come out (towards the middle end of use)

Was this review helpful to you?
IT Eyeliner

Submitted 1 month ago

By Monica

From Fayetteville, AR

Makes a thin line and doesn't drag. Works great on mature skin.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Dry Dry Dry

Submitted 2 months ago

By Joe

From Massachusetts

after 2 days of purchase, could only apply to one eye. dries out way too fast. will not purchase again. do not recommend.

Was this review helpful to you?
I can't try it.

Submitted 6 months ago

By Lola

From Woodstock Ga 30188

I ordered it for pick up from the Ulta store near me and at night got a message that it was picked up while the store was closed. SMH someone from the store I guess stole my order.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Not Really Waterproof

Submitted 9 months ago

By Linda

From Orlando, FL

I specifically bought this eyeliner because I need it to be waterproof. I have to keep reapplying it because it doesn't stay on Very disappointed.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?