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IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara
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Summary
IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara has a buildable formula that defines, curls, separates, lifts and volumizes lashes.
Benefits
- Give your lashes superhero powers with this game-changing mascara that's clinically tested to give lashes super volume, super length and super elastic stretch in just one coat!
- Developed with plastic surgeons, IT Cosmetics Superhero Elastic Stretch Volumizing & Lengthening Mascara thickens and separates eyelashes to create the look of longer lashes and a full lash line
- Exclusive Elastic Stretch Technology lengthens and volumizes lashes
- Lash-Changing Power Brush has a lash lift effect and helps to curl lashes
- Super-buildable volumizing mascara formula thickens both long lashes and short lashes
- Super black pigment contains collagen, biotin and peptides to condition as you coat
- Ophthalmologist tested, suitable for contact wearers and ideal for sensitive eyes
Key Ingredients
- Elastic Stretch Technology
- Lash-Lifting Polymers
- Collagen
- Proteins
- Peptides
- Biotin
Research Results
- 100% saw a fuller lash line!
- 96% said lashes looked stretched!
- 96% saw dramatic volume & length!
- 96% saw plumper-looking lashes!
Item 2655144
Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!
Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.
Aqua / Water / Eau, Behenyl Behenate, Acrylates Copolymer, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Cetearyl Alcohol, CI 77499 / Iron Oxides, Stearic Acid, Palmitic Acid, Pvp, Vp/Eicosene Copolymer, CI 77491 / Iron Oxides, Aminomethyl Propanediol, Pentylene Glycol, Phenoxyethanol, Caprylyl Glycol, CI 77492 / Iron Oxides, Myristic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Panthenol, Glycerin, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin (F.I.L. N70073791/2).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Amazing
At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes...
Most Helpful Critical Review
Does nothing but flake!!!
Just tried this new mascara and was not impressed at all. My lashes are fairly long on their own but this actually made them look shorter. The formula went on with lots of little black clumps, which in turn just flaked off, and that was before i even left the house. Definitely not a keeper!!!
7600 results
Perfect
[I received this product in exchange for my honest review] Must have mascara, it lifts your lash and give a volume looks natural and long lasting, it doesn't add any dramatic look but natural smooth look, drying time is less so loved it
IT Cosmetics Superhero Mascara in Brown
[I received this product in exchange for my honest review] I really love this IT Cosmetics mascara in the new brown shade. I was already a fan of IT Cosmetics & their Superhero Mascara and the brown is really nice for less dramatic eye looks or even low/no makeup days. The formula is buildable, but not messy & liquidy. You have time to work with it so it doesn't clump, & I haven't experienced any fall out. This mascara wears beautifully & removal is easy. I totally recommend it, it's definitely in my top 3 faves.
I absolutely fell in love with how it made my lashes look; I
I absolutely fell in love with how it made my lashes look; I have very short lashes, and it really enhanced them, making them appear bigger and thicker. I recommend it a thousand percent.
Bold and dramatic
[I received this product in exchange for my honest review] This mascara delivers impressive length and volume without making my lashes feel stiff or heavy. The brush does a great job separating and lifting each lash, and the formula builds beautifully with minimal clumping. I also appreciate that it's gentle on sensitive eyes and free of parabens, sulfates, and phthalates. A great choice if you want bold, dramatic lashes with a comfortable feel.
Quality mascara with staying power
[I received this product in exchange for my honest review] I like the product - it adds length and has buildable coverage. The applicator is great at reaching all the lashes. I have found it difficult to remove with my usual eye makeup remover. One night I woke up with very itchy red eyes and I was concerned it was from leftover product that wasn't removed.
Questions
Q&A
Showing 5 out of 127 Questions
- Q
Do you make a brown mascara?
- Asked by Kiki
- Official Answer By IT Cosmetics - BEHi there! We currently do not offer brown mascara, but we have shared this suggestion with our team for future consideration!Was this answer helpful to you
- Q
Is this full size?
- Asked by Sonybme
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Elastic Stretch Volumizing & Lengthening Mascara is full size, as depicted in the product image. We hope this helps!Was this answer helpful to you
- Q
Is this Prada Cruelty Free ? Peta? Sleeping bunny certified ? 3rd party tested on animals? Sold to china- ?where they test on animals
- Asked by Deb
- Official Answer By IT Cosmetics - BEHi there! We are happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products Ingredient Tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
I need waterproof mascara. Does this come in waterproof?
- Asked by Luckyxxx
- Official Answer By IT Cosmetics - BEHi there! Our Superhero Mascara is available in a waterproof formula. You can find IT here: https://tinyurl.com/23fnk6lfWas this answer helpful to you
- Q
What is the source of the Tocopheryl Acetate in this? Sunflower, soy etc...
- Asked by Jaclyn
- Official Answer By IT Cosmetics - BEHi there! Thanks for your interest in our Superhero Mascara. We make every effort to provide products of the finest quality, and the components we use are selected due to their safety record for consumer use. The ingredients in our products can be derived from various sources, encompassing both synthetic and organic materials from plants, minerals, or animals - these unique formulas and technology safely provide the desired result. We always recommend reviewing the full ingredient list to ensure the product is suitable for you.Was this answer helpful to you