Rated 4.4 out of 5 stars
Most Helpful Positive Review Holy Grail!
I have oily lids, so finding an eyeliner that'll stay put was a real challenge. When I went into Ulta I was at my breaking point, ready to give up on eyeliners and join a convent or something. I told an employee my problem and she led me to the UD 24/7 pencil. I had already tried the pencil and wasn't all that satisfied. I asked what she recommended for the upper lash line, and she handed me this eyeliner. It was my first high end product and I was nervous about spending that much money on eyeliner, but I was desperate for a solution so I bought it.
Flash forward seven months, and this is hands down my go-to eyeliner. Application is easy, and its easy to fix mistakes since it doesn't dry instantly. But when it does dry, it stays on for a good portion of the day (again, I have oily lids so there are days when it'll fade away). I usually use this to tighten my lashes, and for my purpose it does the job just fine. When I apply it on my actual lid, it does just as fine. It can fade as the day goes on, but if it bothers you, just go over your line once more.
I couldn't recommend this eyeliner enough! Whether you have oily lids or not, this is definitely worth a try!
Most Helpful Critical Review Good Eyeliner Formula, Bad Eyeliner Tip
I looked into purchasing this eyeliner for a long time, mainly because it is on the pricier side. I didn't want to waste my money, but this product was recommended to me by several people, so I finally bought it. I was excited to try it out, and for its first couple of uses, it worked well. The formula is great. It is opaque and easy to remove, although I've found it really isn't waterproof. Unfortunately, very soon after I began using it, the tip would run dry before I was able to finish my eyeliner. This was incredibly frustrating, and it has been a problem since I first began using the product. I did some research and this seems to be a reoccurring issue some people are having with this eyeliner. I think that at this price, this product should function much better than the way it does now.
Reviewed by 6994 customers I would never buy this product again.
Eye girl from Phoenix
Do no like this product at all!! Bought two… thinking I would love it. Never again. Don't like it at all. Wish I could return the unused one. Never apply good. Tears wipes it away.. watery eyes wipes it away and it is suppose to be water proof.
Be careful closing it !
Mikey from Phoenix AZ
This is a great liner and lasts all day but if you're not extremely careful closing it you will fray the eyeliner brush and it ruins the application process
It's great if you don't have watery eyes
Lin from Minnesota
i got this last Christmas (2020) and i loved it but i realized that it doesn't stay in all day.. it was kind of disappointing since so many people swear by it, but if would stay if you don't have as watery eyes as me… but it is supposed to be waterproof so i do t think it lives up to its name
go to for years
as from austin
this is the best liquid eyeliner! been using it for 8 years and nothing compares
Lauren from Pennsylvania
My holy grail eyeliner! I have religiously purchased this for years. It doesn't crack, or fade. It doesn't get flakey or anything throughout the day either. I have found that if you're using just eyeliner and mascara that it stays even better with a little eyeshadow primer underneath too! I adore this product.
Love this product.
Glomer from Katy TX
Love it so much. I will never replace it with a different product.
Ari from Fargo, ND
It catches the eyelid skin and leaves rough, jagged lines. The formula rubs off or fades quickly on the corners of the eye. I used to love this eyeliner, but my last purchase of it left me extremely disappointed. I'm currently looking for and new brand.
ali from Ca
I love this stuff. I am surprised with the bad comments. I have never found another liquid liner this good! I have partially hooded, watery eyes and this is the only one that stays.
Great formula. Bad pencil tip
Fperez from East coast
I had lasik so I'm heavy on the eye drops. This is absolutely waterproof and stays on ALL day. My issue is how soft the tip of this pencil is. It bends easy and it can make your line look sloppy if you don't clean it up with a q tip. Hurry up and clean it though because once it's set and dry, it's set.
Jade is a disappointment
Kate from Fairfax, VA
The jade color is super patchy. If I try to add another layer it picks up the layer below. No issues with the black and midnight colors
Sarah from United States
Not black enough even the intense black. It doesn't go on smoothly. Drugstore eyeliners are better.
Not a fan , sorry
jazz from Socorro
I received a sample of this from Ulta and was so excited to have another marker-tip eyeliner. This one does NOT deliver on fine lines (which is what I would use it for), it feathers too much for fine lines but does okay with thicker eyeliner. I sneezed once after it dried and it got sticky around my lashes. Disappointed every time.
Not for me
Lily from CA
My eyes tend to water sometimes and this liner wipes RIGHT off when it happens. It also tugs and can be tricky to make sharp lines with. I personally prefer NYX epic ink over this one. Hard pass.
Cap comes off easily
Sarahb1991 from Phoenix, arizona
The cap falls off in my makeup bag and dried out. Don't waste your money.
I like this type of liquid eyeliner
Purple from Chicago IL
I like the way the eyeliner applies.
Intense black color when not used with eyeshadow
Moni from San Antonio, tx
I think this eyeliner is great for a quick floral and go, natural face. It does not do well against glittery and metallic shadows. It looks really faded after a short amount of time.
Go to eyeliner
Megan from New Jersey
I love this eyeliner! I've been using since one of my friends put me on to it and I'm hooked. It doesn't move on my eyelid(I have oily eyelids). It's skips on me sometimes but I get shaky sometimes so that could be a me problem and not the product. I like the felt tip. Sometimes a little of the felt comes off but not enough to mess up the tip. I definitely recommend this.
Not Waterproof and Dries Out Quickly
Nat from Texas
I've had this eyeliner for 2-3 weeks. It comes off with the slightest hint of moisture/water, falsifying its "waterproof claims". After around a weeks worth of use, the pen is dried out and no pigment will reach the tip of the pen. Definitely not worth the money.
Pink from Chicago IL
I was skeptical at first because I was using a flat applicator-type eyeliner and wondered about the thin "paintbrush." I knew I didn't like the crayon type eyeliner. This is my new favorite.
LOVE! Replaced My KVD Tattoo Liner
Lynn14 from Michigan
I decided to try this after needing to replace my KVD tattoo liner (dried out quick, doesn't seem like the same formula) and I LOVE this! It's thin, glides on smooth, and has stayed all day even after sweating at the gym after work.
Review is for the jet black
Rooney from Chicago, IL
Not sure why but the midnight color dries out too fast. I have both the black and midnight color and alternate between the two time to time. The black color doesn't dry out at all and would last me a few months. I'll maybe get a month use of midnight then I'd have to repurchase.
SB from Denver, CO
This is the worst eyeliner I've used. The very first time I used it it seemed like it was already dried out. It was extremely streaky and I had to go over and over it to get the white to even show up. It's unusable and going right in the trash.
Catie from Pensacola
You can cry and it will only come off if you blot your eyes but it also won't run down your face. Important things to know.
Dark Brown Eyeliner Doesn't Deliver
UltaShopping from Northern CA
This review is for the dark brown/rich chocolate eyeliner only. I used this on my lids, waterline, and a little on my undereye. It doesn't stay on my waterline longer than 15 minutes (even if I let it fully dry) and it fades after a few hours on my eyelids and undereye. The area where I live and work is an average 70 degrees F (21 deg C) so hot/humid weather, rain, or snow is not the reason for this eyeliner seeming flawed. Overall, the brown is not worth purchasing.
Does not smudge!
AJ from Atlanta, GA
LOVE it! It lasts a long time and does not move