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Highlights
Summary
Turn frizz-prone hair into silky strands on their best behavior with Virtue's Smooth Shampoo.
Benefits
- De-frizzes, hydrates and soothes hair
- Silkier hair
Features
- Hair Concerns: Frizz, flyaways, dryness
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Item 2577879
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Worth every dollar spent
I live in a tropical island with a very humid climate. I have very fine hair, half straight and a little wavy as well, but for sure extremely frizzy. I have been trying every brand there is out there, from drugstore products tu high end ones (Ouai, WOW, Oribe, etc). While some of them were pretty de...
Most Helpful Critical Review
So so
I love several of Virtue's products, but unfortunately this one didn't work for me. I have mid-back, greying hair that tends to need smoothing. Smooth shampoo wasn't bad, but I found this one takes a *lot* of shampoo to get the job done: it didn't spread or lather well (like other Virtue shampoos), ...
674 results
Works beautifully
Reviewed at
I love love love this shampoo. I ran out for a couple of weeks and none of my other shampoos compare. I'm sticking with Virtue.
Favorite hair product ever
Reviewed at
Favorite hair product ever
Best Shampoo
Reviewed at
I have been looking for a shampoo that does not weigh my hair down- Every Product I have used has been so amazing, I am so pleased with finding Virtue hair products. When I saw Jennifer (and I love her hair) on instagram with her post I knew it had to be the one for me. I would recommend this product, I am a fan.
I really like the shampoo.
Reviewed at
I really like the shampoo. I just started using it again after a long period of time but my hair feels better. I am. I'll probably take a check. I just came in for one drink to take you guys out.
Great shampoo to prevent frizz
Reviewed at
Love this shampoo! No frizz, no crazy curling in 90% Florida humidity. Better than Keratin.
Questions
Q&A
Showing 4 out of 4 Questions
- Q
Is this good for colored hair?
- Asked by Mickie
- Official Answer By Virtue - Brand EngageYes, all Virtue products are color-safe. In addition, our bio-identical protein (Alpha Keratin 60ku), will heal your hair from the inside out, making the color more vibrant and overall healthier.Was this answer helpful to you
- Q
Is this shampoo good with brazillian blowout treated hair?
- Asked by Mm
- Official Answer By Virtue - Brand EngageHello, Yes, you are safe to use this shampoo with smoothing treatments like Brazilian Blowout.Was this answer helpful to you
- Q
Does the product give a suds or lather feeling ?
- Asked by Kina
- Official Answer By Virtue - Brand EngageVirtue Smooth Shampoo uses sulfate-free lathering agents and can be emulsified into a thick lather. It's also highly concentrated. Use half as much as you would normally use, lather into a paste, add a few drops of water at a time as you build the foam. It deeply cleanses and rinses clean when you do this. If you don't you'll simply waste some of it's potential and have to work harder to fully rinse it out.Was this answer helpful to you
- Q
Is this good for low porosity hair?
- Asked by Lou
- Official Answer By Virtue - Brand EngageHi! Yes, Virtue's Smooth Shampoo is excellent for low porosity hair. It offers deep hydration and a rich lather for deep cleansing the scalp without stripping or drying your hair.Was this answer helpful to you