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Better Not Younger Silver Lining Purple Brightening Shampoo for Grey & White Hair #1
Better Not Younger Silver Lining Purple Brightening Shampoo for Grey & White Hair #1

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Better Not YoungerSilver Lining Purple Brightening Shampoo for Grey & White Hair

Item 2585505

4.5 out of 5 stars. 411 reviewsQ & A
Size:8.4 oz


Conscious Beauty at Ulta Beauty™

  • Vegan
  • Clean Ingredients
  • Cruelty Free

Unlike other volumizing shampoos, Better Not Younger's Silver Lining shampoo was specifically developed to meet the needs of grey, cool blonde or silver hair, eliminating brassy & yellow tones while it hydrates, strengthens and adds volume.



  • Neutralizes yellowing and brassiness in gray, silver and cool blonde tones.
  • Adds instant volume, fullness and lift.
  • Supports strength, shine and color vibrance.
  • Vegan. Cruelty-Free. Safe for color-treated hair.
  • Made in the USA.

Key Ingredients

  • Wake Up Call Blend: A signature blend of Biotin, Bamboo, Burdock and Hops to nourish, strengthen and support thicker-looking hair.
  • D&C Violet 2: Reduces yellow tones and brassiness to brighten and boost the vibrancy of hair color.

Formulated Without

  • Sulfates
  • Parabens

How To Use

  • Wet hair and lather a quarter-size amount in hands.
  • Apply to the hair and massage formula into the scalp. Ideal for thinning hair concerns.
  • Rinse well.
  • Follow with Better Not Younger's Silver Lining Butter Masque or Conditioner.

Note: Better Not Younger's formulas are specifically designed to help your hair improve with age for Better Hair Ahead.


Aqua (Deionized Water), C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glyceryl Stearate, Menthyl Lactate, Disodium Laureth Sulfosuccinate, Argania Spinosa (Argan) Oil, DL-Panthenol, Niacin, Humulus Lupulus (Hops) Extract, Bambusa Vulgaris (Bamboo) Extract, Biotin, Caffeine, Salvia Officinalis (Sage) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Oil, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, D&C Violet 2.

*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.