Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

OUAI Shampoo for Fine Hair #1
OUAI Shampoo for Fine Hair #1

 Shampoo for Fine Hair

Only at Ulta

$44.00

or

Offers

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Adds volume and bounce
  • Strengthens and thickens hair
  • Hydrates and nourishes

Key Ingredients

  • BIOTIN- Strengthens and reinforces hair health by delivering essential nutrients
  • CHIA SEED OIL- Thickens and volumizes
  • HYDROLYZED KERATIN- Softens, smoothes frizz and adds shine

Scent Type

  • Scents & the city. Mercer Street is an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk. FRAGRANCE: MERCER STREET
  • Top Notes: Italian lemon, orange, peony, iris, lily
  • Middle Notes: Magnolia, jasmine, rose damask
  • Base Notes: Musk, orris

Item 2654041

How To Use

Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.

Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

OUAI

Shampoo for Fine Hair

Size

16.0 oz

$44.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

OUAI

Shampoo for Fine Hair

Size:

16.0 oz

$44.00

Step 2

Step 3

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

919 ReviewsWrite a Review
78%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Luxurious hair results!

I have fine, straight, oily, frizzy, damaged (from coloring and using heat styling tools over the years) hair type. My scalp tends to get oily but have dry, brittle strands and been in search for hair products that'll help replenish/repair, add volume, and reduce frizz all while not weighing my hair...

Versus
Most Helpful Critical Review
Smells wonderful, but that's about it.

I have fine, straight hair and I got this shampoo hoping that it would give me a boost of volume and make it look less fine. My concerns are: oily at the top, frizz at the bottom, flat hair, and fine hair. PROS: It does make my hair soft, as it claims it will. It tames my frizz, which is something ...

819 results

My curls like it

Submitted 15 days ago

By Nat

From San Diego

gifted by ouai I love this formula . Smells so good and helps make sure all the product in my hair washes out. My curls always look bouncy and clean. I get compliments asking what I use. I definitely recommend you buy this

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Good shampoo

Submitted 15 days ago

By Maryna

From NC

gifted by ouai. I love how this shampoo makes my hair feel clean, fresh, and lightweight without drying it out! It gives my fine hair a nice boost of volume, and the scent is absolutely amazing. My hair feels soft and bouncy after every wash!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love it!

Submitted 15 days ago

By Tina

From Syracuse, NY

I have thin and flat hair and I am very impressed with this product! It doesn't dry my hair out and I love the way it makes my wavy hair look. Not to mention, the scent is incredible! Will be repurchasing! gifted by ouai

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Would purchase again

Submitted 16 days ago

By Abbie

From Pittsburgh pa

This formula is so amazing, I was gifted by Ouai. I would totally purchase myself. The scent is to die for. The formula is also perfect for my dry thin hair. The shampoo helped hydration as well as giving me the volume i have been desperately needing!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Amazing smell

Submitted 16 days ago

By Stas

From LA CA

gifted by ouai. it's been a great match for my fine hair. It cleanses really well without stripping my hair or weighing it down. My roots feel fresh, and my hair looks fuller, softer, and more voluminous after washing. And the scent is absolutely amazing! My hair smells incredible even after it's dry, which makes me love this shampoo even more.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 5 out of 18 Questions
Q
Is the shampoo and condimtioner color safe?
Asked by paige
Official Answer By OUAI - Brand Engage
Yes! All of our products, including our Shampoos and Conditioners, are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
Q
Is this product safe for colored hair?
Asked by missybug
Official Answer By OUAI - Brand Engage
Yes! All of our products, including our Shampoos and Conditioners, are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
Q
Does is come with a pump or not???? 2 different pictures
Asked by em
Official Answer By OUAI - Brand Engage
Our full size (8oz) shampoos & conditioners do not, but our Jumbos (16 oz) do have a pump!Was this answer helpful to you
Q
Is this shampoo scented differently than their clarifying-detoxing formula?
Asked by Marceline
Official Answer By OUAI - Brand Engage
Yes! Our Fine, Medium and Thick Hair Shampoos & Conditioners are scented with our signature Mercer Street fragrance - an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.Was this answer helpful to you
Q
Is this shampoo sulfate free? I have extensions.
Asked by Jackie
Official Answer By OUAI - Brand Engage
Yes! All OUAI products are extension-safe for human hair, synthetic, combination extensions, and wigs. This also includes color-treated alternative hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you