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Highlights
Summary
OUAI's Fine Hair Shampoo is for fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Benefits
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
Key Ingredients
- Biotin: Strengthens and reinforces hair health by delivering essential nutrients
- Chia Seed Oil: Thickens and volumizes
- Hydrolyzed Keratin: Softens, smooths frizz and adds shine
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Item 2563215
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cannabis Sativa Seed Extract, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Luxurious hair results!
I have fine, straight, oily, frizzy, damaged (from coloring and using heat styling tools over the years) hair type. My scalp tends to get oily but have dry, brittle strands and been in search for hair products that'll help replenish/repair, add volume, and reduce frizz all while not weighing my hair...
Most Helpful Critical Review
Smells wonderful, but that's about it.
I have fine, straight hair and I got this shampoo hoping that it would give me a boost of volume and make it look less fine. My concerns are: oily at the top, frizz at the bottom, flat hair, and fine hair. PROS: It does make my hair soft, as it claims it will. It tames my frizz, which is something ...
706 results
It's a Winner!
Hair Type Straight Hair
I tried this shampoo, even after reading reviews about the heavy scent, which I'm very sensitive to and suffer migraines. I bought the travel size because of the reviews. I'm back to buy a bigger size because I love this shampoo! My hair has always been very fine, but now it is fine, thin, and lackluster. This shampoo gives it some ummph. When I use it, I do notice a greater sense of volume, and it feels great. There isn't any unpleasant scent as far as I'm concerned. I've come back to try a couple of the other products now, too. I like this product quite a bit.
Thought this was a gimmick... I was wrong
I'd seen Ouai everywhere. I mean EVERYWHERE. I'm used to getting my products from Cosmoprof but seeing as they don't sell it there, I bought a travel size to see what all the fuss was about with this brand. Y'all. When I tell you my hair lays flatter than a brand new sidewalk I'm so serious. This shampoo actually gave my sad hair BODY AND LIFE. Flabbers? Thoroughly and utterly gasted. The smell is a little grandma to me but it doesn't linger because my hair mask covers it up but that's not the point. This shampoo is the REAL. FRICKIN. DEAL. Fine haired folks, this is it. They finally did it. No notes (except maybe the fragrance but not complaining).
At this point I would probably buy again
Hair Type Straight Hair
I wanted to try this product because it is for fine hair. It does seem to help add a little volume and a little better hold to my hair. I would like to be able to compare it to other shampoos for fine hair; this is the first one I have tried.
Love this - doesn't weigh hair down
Hair Type Wavy Hair
Don't normally write reviews unless I hate something... but this product deserves a shout out. Absolutely love this shampoo and conditioner! First...it is NOT a volumizung shampoo. Don't expect it to make your thin hair fuller or thicker. What it does do is support my fine hair and make it super soft and smooth. I have fewer tangles and my hair is soft and shiny. My hair stylist totally noticed a difference in my hair. I took about a month of consistent use to see the difference, but stick with it - totally worth it!
I already did. It is amazing.
Hair Type Straight Hair
My hair feels the best its ever felt.
Questions
Q&A
Showing 5 out of 16 Questions
- Q
Does is come with a pump or not???? 2 different pictures
- Asked by em
- Official Answer By OUAI - Brand EngageOur full size (8oz) shampoos & conditioners do not, but our Jumbos (16 oz) do have a pump!Was this answer helpful to you
- Q
Is this shampoo scented differently than their clarifying-detoxing formula?
- Asked by Marceline
- Official Answer By OUAI - Brand EngageYes! Our Fine, Medium and Thick Hair Shampoos & Conditioners are scented with our signature Mercer Street fragrance - an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.Was this answer helpful to you
- Q
Is this shampoo sulfate free? I have extensions.
- Asked by Jackie
- Official Answer By OUAI - Brand EngageYes! All OUAI products are extension-safe for human hair, synthetic, combination extensions, and wigs. This also includes color-treated alternative hair. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
How would you describe the scent of this shampoo? Does the whole line have the same scent? Someone in the store said they love the scent.
- Asked by CJC
- Official Answer By OUAI - Brand EngageOur Fine, Medium & Thick Shampoos and Conditioner are scented with our signature Mercer Street scent, an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk. We also make the following scents which are featured throughout our treatments, styling products, body care & fragrances: St. Barts, Melrose Place, North Bondi, Rue St. Honoré, Cape Town, and Dean Streeet.Was this answer helpful to you
- Q
Is this good for gray hair - very fine!
- Asked by Kaye
- Official Answer By OUAI - Brand EngageYes! Our Fine Hair Shampoo cleanses while hydrating, thickening & strengthening fine strands. It leaves hair feeling clean, bouncy & full of volume so you can be fine with being fine!Was this answer helpful to you