Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

Benefit Cosmetics Roller Lash Curling & Lifting Mascara #1
Benefit Cosmetics Roller Lash Curling & Lifting Mascara #1

 Roller Lash Curling & Lifting Mascara

$29.00

or

Size:0.3 oz

Offers

(2)

Pickup and delivery options

In stock and ready to ship

Usually ships in 24 hours

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Earn points on this purchase.

Details

Benefits

  • Water-resistant
  • Clump-free

Key Ingredients

  • Contains Provitamin B5 & Serin, ingredients known for their lash-conditioning benefits

Research Results

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*
  • *Consumer panel survey on 31 women after 4 weeks.

Item 2285068

How To Use

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl and lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!

Ingredients

Aqua (Water), Paraffin, Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Vp/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Aminomethyl Propanediol, 1,2-Hexanediol, Caprylyl Glycol, Silica, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Hydroxyethylcellulose, Panthenol, Butylene Glycol, Hydroxyacetophenone, Chlorphenesin, Pentylene Glycol, Tocopheryl Acetate, Algin, Serine, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. May Contan: CI 77499 (Iron Oxides). No. 16347.

Disclaimer: Product ingredient listings are updated periodically. Before using a Benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Benefit Cosmetics

Roller Lash Curling & Lifting Mascara

Size

0.3 oz

$29.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Step 2

Step 3

Current Product

Benefit Cosmetics

Roller Lash Curling & Lifting Mascara

Size:

0.3 oz

$29.00

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

8970 ReviewsWrite a Review
87%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
My Beauty Routine Takes
Best For
Describe Yourself
Most Helpful Positive Review
I love you, mascara

I tried Bad gal and it was immediately a definite no go. I was then recommended this little baby, and OH YES! A must have from now on. It does give me a little curl, but not to the point where I don't use an eyelash curler. Length and volume is perfect!

Versus
Most Helpful Critical Review
Good Volume

This product does have very good volume but it is super clumpy. If you're one who loves to see your lashes separate, do not buy this product. though it is very dark and lifts my lashes very well. kinda love hate right now with roller lash.

8970 results

paraffin is bad... um k

Submitted 11 months ago

By girl with high expectations

From oregon

this is a great mascara if you dont mind putting poison on your lashes.

Was this review helpful to you?
Not for me, but. . . .

Submitted 11 months ago

By Lisa

From Grand Rapids MI

My daughter LOVES this mascara. I buy it for her several times a year when it goes on sale. This purchase was going to a stocking stuffer for her, but the delivery person left my package in the garage and I accidentally ran it over. Thankfully the only thing lost in this shipment was this tube of mascara. I'll purchase it again, but will wait for a sale.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
BENEFIT COSMETICS Roller Lash Curling and Lifting Mascara

Submitted 11 months ago

By Olivia

From USA North Coast

I received BENEFIT COSMETICS Roller Lash Curling and Lifting Mascara as a birthday gift from Ulta one year. It's wand brush keep the mascara and lashes from clumping together. I have purchased it ever since. Buy the smaller size to try out.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Best mascara!

Submitted 1 year ago

By Abbe

From DC

I have used this product for years! I never get any fallout and it keeps my lashes curled all day! My favorite mascara and a constant repurchase!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
100% WOULD REPURCHASE!

Submitted 1 year ago

By Savannah

From Alexandria

This is such a good product! I love it so much and was so happy to find on on sale for 50% off! Like hello! such a good deal! It makes my lashes pop and they look soo good! I pair with the sky, high mascara, and the panorama from L'Oreal Paris! So Good!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?

Q&A

Showing 5 out of 74 Questions
Q
Does the roller lash mascara formula contain any parabens?
Asked by Miranda
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! This is to confirm that Roller Lash mascara does contain parabens. xoxo BWas this answer helpful to you
Q
Does anyone know why they stopped making this in brown?! The black transfers all over my face if it's on the lower lashes.
Asked by Jos
Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at gethelp@ulta.com for help. Thanks!Was this answer helpful to you
Q
My friends all loved this mascara in 2016, I ordered a half size to try. (Sometimes I like the mini more than the full size and just buy 3 lol). But I'm confused why my friends like this one so much. The wond was horrible with length, separation, definition, I was trying to put a quick coat on before my sons 1 year Doctors checkup & AND IT MADE MY LASHES LOOK LIKE TRASH! Come to find out ...
Asked by caiitwen
Verified Reply - ChristinaWe are so sorry to hear that you’re experiencing issues with this product! :-( We are happy to assist you with replacement or return. Please contact gethelp@ulta.com for help.Was this answer helpful to you
Q
Is this product vegan?
Asked by El
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Roller Lash contains the animal-derived ingredient beeswax. xoxo BWas this answer helpful to you
Q
What is the best way to remove mascara for contact wearers? Is there a simple makeup remover without any harsh chemicals?
Asked by Rbird
Official Answer By Benefit Cosmetics en_US
Hi Gorgeous! Try our They're Real! eye makeup remover. This remover is gentle-yet-powerful. It completely lifts away waterproof eye makeup without tugging the delicate eye area. xoxo B https://www.ulta.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=5194493Was this answer helpful to you