Tab through the images or use the previous or next buttons to navigate each product image
FENTY BEAUTY by Rihanna Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
or
Offers
(3)Use previous and next buttons to navigate the slides of the %1 Product Carousel
Earn points on this purchase.
Highlights
Summary
Made to move with you: A buildable, lightweight foundation in a natural matte finish that's extreme longwear and resists creasing—in all-new shades to match more undertones.
Benefits
- Resists creasing, sweat, humidity + transfer
- Lightweight, medium, buildable coverage
- Looks like skin + feels like nothing
- More neutral undertones offer more flexibility for easy shade matching
- Extreme longwear foundation with a natural matte finish that lasts up to 12 hours
- Fluid Flex Foundation Technology moves with you + stays smooth
- For smoothest results, apply with Fluid Flex Foundation Brush 165
- Rihanna's Inspo: “I just fell in love with the formula, how light it was, how it matched my skin perfectly, the neutral undertones, all of the things that I wanted better in a foundation. Once you start using this, it's over."
Key Ingredients
- Infused with starfruit extract for all-day oil + shine control
- Color-true pigments that help resist oxidation
Research Results
- 94% agreed it doesn’t settle into fine lines*
- *in a consumer study of 33 people
Item 2660715
For medium coverage, use one pump. Blend with Fluid Flex Foundation Brush 165. Use a swiping motion for spreading, then stipple to build---start from center then move outwards.
If you want fuller coverage, layer on another pump where desired.
For best results, set with You Mist Makeup-Extending Setting Spray and blot on the go with Invisimatte Instant Setting + Blotting Powder.
Aqua/Water/Eau, Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, Peg-10 Dimethicone, Sodium Chloride, Silica, Averrhoa Carambola Fruit Extract, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Phenoxyethanol, Mica, Polyglyceryl-3 Diisostearate, Aluminum Hydroxide, Isododecane, Disteardimonium Hectorite, Polyglyceryl-2 Stearate, Stearic Acid, Palmitic Acid, Aluminum Dimyristate, Dimethicone/vinyl Dimethicone Crosspolymer, Alumina, Lactobacillus Ferment, Arachidic Acid, Myristic Acid, Lauric Acid, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
MAC
Studio Fix Powder Plus Foundation with 24HR Oil Control + Blur-Matte Finish
MAC
Studio Fix Fluid SPF15 24HR Matte Foundation + Oil Control
FENTY BEAUTY by Rihanna
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
MAC
Studio Radiance Serum Powered Foundation
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
bareMinerals
BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Urban Decay Cosmetics
24/7 Glide-On Waterproof Eyeliner Pencil
Milani
Make It Last Original - Natural Finish Setting Spray
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
ILIA
Super Serum Skin Tint SPF 40 - Hydrating Foundation
Milani
Make It Last Original - Natural Finish Setting Spray
Dior
Forever Skin Wear Blurring Natural Matte Foundation - 24h Ultra Wear
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Finally a Foundation That Works for My Skin Tone
[I received this product in exchange for my honest review] Foundation is something I usually have an incredibly difficult time with. I get the shade wrong, it looks cakey, it's too dewy or overly matte, I'm unhappy with the way it creases or settles into my fine lines. I'm always looking for a found...
Most Helpful Critical Review
Mixed Thoughts and Opinions
My Honest Review of the Reformulated Fenty Beauty Foundation I've been using Fenty Beauty foundation for almost 7–8 years, and before Fenty, I was never someone who repurchased the same foundation. I would try something, move on, and never really find one I truly loved. Then I found Fenty, and ever...
2543 results
Gorgeous coverage foundation
[I received this product in exchange for my honest review] Absolutely gorgeous buildable coverage foundation. Definitely a bit on the dark side for me as we enter the colder seasons, but mixed with a bit of a lighter foundation, I found this long lasting, natural looking, and plays well with other makeup. I tend to use a bit of a lighter hand as you can see in pictures, it's quite pigmented, but with a sponge application I absolutely love it!
Must try it
[I received this product in exchange for my honest review] I got this product from an influencer in a return of an honesty review it is perfect foundation the texture is very smooth. It is a full coverage foundation match with my skin tone perfect shade for me. I liked it.
just okay
[I received this product in exchange for my honest review] I was skeptical about this foundation just because in the old formula I really wasn't able to find my shade. It seems like the same thing is happening in the new formula because there's only one cool shade in the light-medium range and it still runs too orange for me to wear. Shade range aside, the formula is really nice for combo to dry skin. I would say it's more of a semi matte finish rather than matte like the original formula. For my skin type, that's a good thing, but if you're oily I would say you wouldn't like this. Whatever natural oils I get on my t-zone definitely came in by the end of the day so I can't imagine how this will work on oily skin. Also it says it's creaseless but… it definitely creased on me! Which is fine, skin is skin, but don't market it as creaseless when it creased just as much as my other foundations. Overall, this foundation is just fine but I wouldn't recommend it.
Better than the last!
[I received this product in exchange for my honest review] The formula is a lot better than the original version. I think the finish is beautiful as well. It does oxidize a bit and can look a little grey but it's not anything unbearable
Matte foundation
[I received this product in exchange for my honest review] This is a great matte foundation. I use it just to touch up my oily spots, t zone, to keep my face matte in those spots but glowing in others. It stays all day.