Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Offers
(3)Use previous and next buttons to navigate the slides of the %1 Product Carousel
Free Gift with purchase
Free Filt'r Fluid Blister card with Fenty Beauty purchase (valid thru 9.30.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
Summary
Made to move with you: A buildable, lightweight foundation in a natural matte finish that's extreme longwear and resists creasing—in all-new shades to match more undertones.
Benefits
- Resists creasing, sweat, humidity + transfer
- Lightweight, medium, buildable coverage
- Looks like skin + feels like nothing
- More neutral undertones offer more flexibility for easy shade matching
- Extreme longwear foundation with a natural matte finish that lasts up to 12 hours
- Fluid Flex Foundation Technology moves with you + stays smooth
- For smoothest results, apply with Fluid Flex Foundation Brush 165
- Rihanna's Inspo: “I just fell in love with the formula, how light it was, how it matched my skin perfectly, the neutral undertones, all of the things that I wanted better in a foundation. Once you start using this, it's over."
Key Ingredients
- Infused with starfruit extract for all-day oil + shine control
- Color-true pigments that help resist oxidation
Research Results
- 94% agreed it doesn’t settle into fine lines*
- *in a consumer study of 33 people
Item 2660811
For medium coverage, use one pump. Blend with Fluid Flex Foundation Brush 165. Use a swiping motion for spreading, then stipple to build---start from center then move outwards.
If you want fuller coverage, layer on another pump where desired.
For best results, set with You Mist Makeup-Extending Setting Spray and blot on the go with Invisimatte Instant Setting + Blotting Powder.
Aqua/Water/Eau, Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, Peg-10 Dimethicone, Sodium Chloride, Silica, Averrhoa Carambola Fruit Extract, Polyglyceryl-2 Oleate, Polyhydroxystearic Acid, Phenoxyethanol, Mica, Polyglyceryl-3 Diisostearate, Aluminum Hydroxide, Isododecane, Disteardimonium Hectorite, Polyglyceryl-2 Stearate, Stearic Acid, Palmitic Acid, Aluminum Dimyristate, Dimethicone/vinyl Dimethicone Crosspolymer, Alumina, Lactobacillus Ferment, Arachidic Acid, Myristic Acid, Lauric Acid, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499).
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Charlotte Tilbury
Hollywood Flawless Filter
Too Faced
Born This Way Super Coverage Multi-Use Concealer
Estée Lauder
Double Wear Stay-in-Place Longwear Matte Foundation
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
FENTY BEAUTY by Rihanna
Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
FENTY BEAUTY by Rihanna
Eaze Drop Lightweight Blurring Skin Tint
Laura Mercier
Real Flawless Weightless Perfecting Waterproof Foundation
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
🩷 Absolutely LOVE this Foundation 🩷
[I received this product in exchange for my honest review] 💋FENTY BEAUTY Pro Fillt'r Fluid Flex Natural Matte Foundation💋 I am very impressed by this new FENTY BEAUTY foundation. It has very quickly become in rotation of my favorite foundations. I LOVE how lightweight & comfortable it feels on ...
Most Helpful Critical Review
Buildable coverage but oxidized on me
[I received this product in exchange for my honest review] I've tried Fenty beauty before so was excited to test this out. The color looked darker in the bottle than in reality. I used a damp beauty blender sponge to dab the product on and build it slowly for greater coverage. For context, I have ma...
1272 results
Great
[I received this product in exchange for my honest review] This is my first time trying Fenty Beauty foundation and I really like it. The consistency is great, the coverage is good but without feeling heavy on the skin. After applying the skin looks really smooth and can be build up for more coverage. I have shade 275N and looks really natural on my skin. The packaging is really cute and expensive, I like that it comes with a pump.
Amazing Wear & A Beautiful Matte Finish
[I received this product in exchange for my honest review] So impressed with this foundation! I was a little concerned about the shade at first because it looks slightly too late. When I initially applied it, picking a shade based solely on online swatches can be tricky, but once I added my bronzer and blush, the color balance out beautifully. The foundation blended like an absolute dream and didn't feel heavy or drying, especially for a matte formula. My other cream products also blended seamlessly over it without getting patchy or disturbing the foundation. It did sit down pretty matte, so next time I may skip setting my entire face and just add a little powder to my oily areas. The war was also SO good. After about six hours of wearing it to dinner and dancing, it still looked really good when I was ready to take it off. It never felt cakey or like it was easily rubbing off or around my T-zone. I did get a little oily around my nose, but honestly, it was nowhere near as bad as I've experienced with other foundations. I would absolutely recommend this foundation! I may even purchase my own in a slightly darker shade to get a better color match. Definitely impressed with the formula and wear.
Fenty is that gurl
[I received this product in exchange for my honest review] This foundation has quickly become one of my favorites! I love how lightweight it feels while still giving me the coverage I want. It blends easily, smooths out my complexion, and leaves my skin with a natural-looking soft matte finish without feeling heavy or cakey. 🙌🏽 The long-wear formula is perfect for busy days when I need my makeup to stay looking fresh. And with so many shades, finding a good match is much easier. Definitely a foundation I'll keep reaching for! 💕✨
Enjoy the finish
[I received this product in exchange for my honest review] Didn't know what to expect but the color match ia really nice. I loved the finish that was slightly matte and helped to cover my skin. It felt light weight on my skin.
Love it
Love this foundation. It's long lasting and super light weight. Easy to blend and very smooth finish. I love the colors fenty always has. This color worked out for me!
