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Summary
Prime Prometics PrimeEyes Eye Brightener delivers the look of 8 hours of beauty sleep in one ultra-creamy swipe, instantly lifting and brightening tired, hooded eyes. Cream-to-powder, primer-powered formula is buildable, crease-proof, water-resistant, and wears beautifully for 12+ hours.
Benefits
- Instant Eye-Lift Effect – Brightens and enhances the appearance of lifted, more awake-looking eyes.
- Creamy, Tug-Free Application – Glides smoothly across delicate lids without pulling or skipping.
- Made for Hooded & Mature Eyes – Won’t settle into creases or emphasize texture and fine lines.
- Long-Wearing & Water-Resistant – Stays in place for up to 8 hours without smudging or fading.
- Shimmer & Matte Finishes – Available in versatile custom-mixed shades for natural or dimensional looks.
- Buildable, Blendable Color – Easily layers from soft daytime definition to more dramatic intensity.
- Quick & Beginner-Friendly – Easy stick format makes application simple, fast, and mistake-proof.
Key Ingredients
- Jojoba Oil: Nourishes the delicate eye area while maintaining softness and smooth application.
- Cream-to-Powder Technology: Delivers smooth glide with long-lasting crease-resistant wear.
- Light-Reflecting Pigments: Add brightness and radiance to tired-looking eyes.
- Primer-Infused Formula: Enhances color longevity while minimizing smudging and migration.
- Skin-Comforting Ingredients: Maintain lightweight wear without dryness, heaviness, or irritation.
Item 77014039
For Best Results:
- Apply directly onto eyelids, inner corners, or along the brow bone.
- Blend with fingertips or a brush immediately after application.
- Layer additional color to build intensity as desired.
- Use lighter shades to brighten and lift the look of the eyes.
- Apply deeper shades to define the crease or outer corners for added dimension.
- Finish with PrimeLash Mascara for a complete eye look.
Dimethicone, Silica, Isoamyl Cocoate, Sucrose Tetrastearate Triacetate, Polybutene, Hydrogenated Jojoba Oil, Synthetic Wax, Trimethylsiloxysilicate/Dimethiconol Crosspolymer, Glyceryl Caprylate, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Silica Silylate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/77492/77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
FINALLY, eye makeup for mature skin!
I cannot tell you how many products I have gone through for my eyes, and every one of them has been a disappointment....UNTIL NOW! The eye shadow does exactly what it says, goes on like butter, does not make my eyelids look crepey and gives just enough depth without looking made up...I went with Tof...
Most Helpful Critical Review
Be careful ordering Item never showed up
This purchase does not appear to process the same as other purchases on the Ulta Website. I ordered and after 10 days it never showed up. I was provided a tracking number that went to an outside website and the label only showed created. Never went any further than that. I was charged for the produc...
93 results
Great Product
Verified Buyer
Reviewed at
Goes on smoothly and provides nice color and shading without being overly dark. Gives a great look which lasts. Very pleased with this purchase.
As Advertised!!
Verified Buyer
Reviewed at
I was slightly skeptical about this product, but decided to give it a try. I am impressed, however, I do use a light hand with it versus some of the tutorials. I like the look!!
PrimeEyes brightner
Verified Buyer
Reviewed at
Glides on well. Stays put even in hot weather. I need to get a slightly darker shade to contrast better with my skin color. Would recommend.
Eye Brightner
Verified Buyer
Reviewed at
It goes on smoothly and is OK.
Color
Verified Buyer
Reviewed at
I didn't like the color for myself.