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Highlights
Summary
Kenra Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy and longevity of hair color for up to 50 shampoos. Enriched with high-performance fade-fighting technology that locks color pigments inside the hair's cuticle to provide maximum color retention.
Benefits
- Ideal for all hair types & colors
- Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos
- Enriched with Fade-Fighting Technology
- Formulated without added sulfates, parabens, & sodium chloride
Formulated Without
- Sulfates
- Parabens
- Sodium chloride
Item 2502503
Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner.
Precautions: Avoid eye contact. For external use only. In the event of an adverse reaction, discontinue use and contact a physician immediately. Keep out of reach of children.
Aqua/Water/ Eau, Sodium C14-16 Olefin Sulfonate, Cocami Dopropyl Betaine, Dimethyl Lauramide/Myristamide, Glycerin, Glycol Distearate, Benzyl Alcohol, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Dehydroacetic Acid, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Polyquaternium-55, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Coumarin, Hexylcinnamal, Hydroxycitronella, Limonene, Linalool.
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Hair Type
Most Helpful Positive Review
It's not supposed to lather
SLS(sodium lauryl sulfate) is the ingredient in shampoos that make it lather...shampoos that are for color protection are sulfate free hence no SLS...stop giving negative comments for it not lathering it's not supposed to
Most Helpful Critical Review
31.5 oz is different from 8.5 oz
My stylist bought the 8.5 oz bottle for me to try out first before I committed to buying a huge bottle and I loved it! It washed my hair perfectly and it smelt so great! At my next appointment she had the 31.5oz for me and I came home and tried it and it makes my hair feels so weird and greasy! I ha...
476 results
I don't know how to feel ..
Hair Type Wavy Hair
Verified Buyer
So they stopped making the color maintenance line so I tried this one and I'm not too fond on the smell. The formula is thicker and a different color and now My hair feels very greasy. I am loyal to the brand but now I need to find a Soultion that works for me since they discounted color maintenance. It may work for somebody else, but I don't know how I feel.
Keeps my color looking good
Hair Type Wavy Hair
Verified Buyer
Kenra Professional Platinum Color Charge Shampoo keeps my color looking great while being an excellent shampoo. I've used Kenra for many years and will continue to do so.
Unfortunately will not buy again
Hair Type Straight Hair
Verified Buyer
This product made my thin, fine, color-treated hair so soft that it does not hold a style.
It was ok
Verified Reviewer
Reviewed at

This was ok on my hair my hair is thin and it didn't weigh it down. But I have used different brands I like better. Over all it's ok but I probably wouldn't not get it again.
Not enough suds.
Hair Type Wavy Hair
Verified Buyer
I wash my long hair every 3 days and really want to make sure I wash my scalp well to get the oils out. This is a gentler shampoo and it's hard for me to tell in the shower if I've covered and cleaned my whole head. It is better than other products