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Paul Mitchell Platinum Blonde Violet Shampoo
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Highlights
Summary
Keep your blonde hair cool with Platinum Blonde Violet Shampoo from Paul Mitchell. This purple shampoo banishes brassy tones and brightens hair.
Benefits
- Color-enhancing formula is gentle enough for weekly use
- Eliminates unwanted brassy tones for light, bright hues
- Adds moisture + softens strands
- Ideal for light to medium blonde, silver, gray or white hair
Features
- Refreshing cucumber melon scent with soft floral notes
- Color safe
- Paraben free
- Made without gluten
- New packaging made with post-consumer recycled (PCR) materials + low-profile caps as part of Paul Mitchell's long-standing commitment to the environment. (Bottles + jars will be 50% PCR + tubes will be 25% PCR. Retail sizes only. Excludes pumps + select caps, which are made from virgin materials.)
Item 2637195
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner.
Pre-caution: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.
Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidapropyl Betaine, Cocamide MIPA, Glycerin, DI-C12-13 Alkyl Malate, Glycol Stearate, Guar Hydroxypropyltrimonium Chloride, Magnesium Nitrate, Magnesium Chloride, Citric Acid, Tetrasodium EDTA, Sodium Hydroxide, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2 (CI 60730), Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Benzyl Alcohol
This brand is excluded from most Ulta Beauty coupons.
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Questions
Q&A
Showing 5 out of 35 Questions
- Q
Can this be used on hair that is a dark brown base color with some blond highlights? Or is there another product meant for brunettes. Both the brown and blond in my hair develop warmth and brassiness due to well water. The water is treated with a softener, but my hair still seems to develop the brassy/reddish tones rather quickly.
- Asked by Well Water Brassiness
- Official Answer By Paul Mitchell - Brand EngageYes, this can be used on brunette hair with highlights that tend to develop brassy tones.Was this answer helpful to you
- Q
Is it gluten free?
- Asked by Carolinagirl
- Official Answer By Paul Mitchell - Brand EngagePlatinum Blonde Shampoo is made without gluten.Was this answer helpful to you
- Q
Does this leave your fingers purple after using?
- Asked by Sandy
- Official Answer By Paul Mitchell - Brand EngagePlatinum Blonde Shampoo does not leave your fingers purple after use.Was this answer helpful to you
- Q
Does this shampoo turn white hair silver? I want my white hair to stay very white! And be shiny. If not this shampoo, then which Paul Mitchell shampoo will do that, please? My hair is dry.
- Asked by KathyOnOBX
- Official Answer By Paul Mitchell - Brand EngagePlatinum Blonde Shampoo helps cool brassy tones in natural blonde/white and color treated hair. It is not designed to deposit a silver tone but cools brassiness and eliminates warmth in blonde, highlighted or gray/with hair. It is also infused with extracts to hydrate hair and intensify shine. You will also find Platinum Blonde Conditioner and Platinum Blonde Toning Spray that help support Platinum Blonde Shampoo. Was this answer helpful to you
- Q
I have very white hair . I just used milk Shake shampoo within 1 min it turned my hair purple 💜 . I don't want purple hair I want just my sliver/ White hair . dose this product turn ur hair purple within mins ??
- Asked by mariah
- Official Answer By Paul Mitchell - Brand EngagePlatinum Blonde Shampoo is designed to keep highlighted, gray or white hair cool and brass free. This shampoo is not designed to give a purple/violet end result. Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Really works!
Really works to get the yellow out. The before and after is after 2 shampoos.
Most Helpful Critical Review
Did not improve brassiness.
I used product every time I washed hair for about a month. I saw no difference while using this product. I would not buy again.
1022 results
Not good!
My hair feels like straw. Going back!
I will be buying the over and over again
Hair Type Wavy Hair
It works perfectly with my hair. There is no clumps produced with the product and it helps me in keeping my hair healthy while maintaining the look of the day. It also helps me maintain my daily routine without having any issues.
Worth the try!
Verified Reviewer
Reviewed at
Paul Mitchell Platinum Blonde Shampoo brightens blonde, silver, and gray hair by neutralizing brassiness. It keeps hair soft and hydrated, though it's a bit pricey. I love changing shampoo's. It's giving me a good texture to my hair!
I loved the lather and of course the amazing scent!
Hair Type Straight Hair
I selected this one because y'all were out of my usual brand, but I think I have switched brands!
My hair fell out from this product
I used this product for the first time today. My hair felt extremely stiff during the washing proscess and i realized alot started falling out while i was shampooing/conditioning. Conditioner was kind of watery. I did not have this issue before this