Rated 4.11 out of 5 stars
Most Helpful Positive Review Snooty Brand girl impressed by Drugstore buy
I had stopped buying Drugstore brands for over ten years because I had such incredibly sensitive and acne prone skin until a recent family event left me financially struggling. On a whim, I picked up this little thing since I had no foundation for my little sister's graduation for her dual masters. The biggest reason I opted for WW Photofocus over other drugstore brands? They had the skin tone listed on the bottle and despite my concerns, it was a perfect match.
It used to be foundations (other than Bareminerals) would cause my skin to itch so bad after a couple of hours that sometimes I would even scratch til I bled or I would wake up with horrible breakouts. Even a decade later, after seeing an imunnologist, some makeup still does but this one didn't. It even impressed me that after my Brazilian Jiu Jitsu class, most of it stayed on my face! Though, I still wouldn't recommend it for such activities.
It blended well with WW contour stick, hoola bronzer, and Tarte's contour stick. Definitely a staple on my vanity from now on.
Most Helpful Critical Review Save your money, don't buy this
I bought this after seeing numerous "YouTube makeup guru's," raving about it. Although it is extremely affordable, I would have much rather put the $6 towards a different foundation. I applied with a brush- streaky. I applied with a beauty blender- patchy. Primer or no primer, powder or no powder, doesn't matter, it doesn't stay put. It even made my tarte shape tape look bad... creased everywhere it could- places I didn't even know I had fine lines!! I should have guessed my skin would be irritated and break out just by the heavy duty paint smell that this product has. My skin is now peeling (dry patches that I didn't have before) and small pimples (never been acne prone).
Really just an all around awful foundation. Don't let the price tag lure you in!
Reviewed by 10185 customers It's okay
Tehehehe from MN
I bought this a while back when a YouTuber said she swore by it.
This foundation is ok. The color matches my skin and I love that! But it definitely does not last all day. I wipe my nose once and the foundation is gone no matter all the powder and setting sprays I've used. So now I only use this foundation if I'm going somewhere quick. If you're planning to use this to go somewhere that's an all day thing, look else where.
It doesn't last long enough
Anya K. from USA
My skin type is dry for reference. The shade matching is great, but it doesn't last long. Especially in summer months! I'd look great in the morning and by lunch time, it was almost all gone.
This foundation gave me terrible acne
Amber G from Ohio
I like wet and wild products and have found good products from their company, however this foundation is horrible! It made me break out in acne that I'm having a hard time getting rid of. The foundation smells like paint and makes my skin oily. I have had tried a lot of donations and this one is the worst. Please avoid using this product!
liz from ny
this foundation stinks, it looks really dry on my face (i have oily skin), and no matter how thinly i apply it, it also ends up looking like paint. the shade range could also be better since none of these shades match me
No more orange face!
Zen09 from Indianapolis
Finding a drugstore foundation that works well for fair skin with pink undertones is difficult to impossible. Most are too dark, too yellow or go orange on light skin. Wet n Wild has figured out undertones! I found my perfect shade in Rose Ivory, a light shade with TRUE pink undertones. Gives a smooth natural finish, doesn't clog my pores or break me out. Best of all the price is unbelievable. With such a wide range of shades & undertones most ppl will find a good match. Recommend!
I would not buy this product again
no nickname from ind
Not a good purchase
Nina from Pasadena
The smell of this foundation is horrible and not only that I was not able to find my shady. This foundation oxidize like crazy.
Go-To Foundation for all occasions!
Laurena from San Francisco
Medium but buildable coverage. The applicator is a little spatula. I prefer this over a pump.
I LOVE wet n Wild products - they're very underrated. My skin on the drier side but I do get shiny throughout the day. For a not too matte and not too dewy I mix the two Photofocus foundations. Honestly whenever I buy a new foundation I compare it to this to see if they're worth it. This one always seems to win!
The smell bothers some folks so just FYI. It does have a paint-resembling fragrance😅 but I don't mind! I hope this product never goes away. It's a tried and true and forever my go-to.
Best for dry skin!
Vidhi from TN
I've extremely dry skin, which also leans on sensitive so I'm always on the market for hydrating component in a makeup product. I usually don't wear foundation on day-to-basics, but more of a tinted moisturizer bc I prefer the light coverage, but I still wanted to give this a try and also wet n wild never disappoints. Oh..my..gosh. This is the best thing I've ever put on my face. It's hydrating and gives you a blurring filter, which it makes your skin look naturally ✨FLAWLESS✨ and gives you a subtle glow. You prob don't even need to add concealer if you want to just add bit more. However, it does have a slight paint smell which I'm not a fan off but I honestly don't mind at all. Wet N Wild, never discontinue this! Please try this, you won't be disappointed! Thank me later 😊
Gigi from TX
It makes my skin look smooth but it smells like paint and I recommend going in store for your shade I order the wrong shade 2 times so i recommend going in person
Did not work for me
Nicole W from Colorado
I'm combination/oily. This broke up on my skin so fast. It clung to my dry spots. Not for me.
kenzie from florida
THIS IS LITERALLY THE BEST FOUNDATION EVER. i used to love my l'oréal pro glow for years as my everyday foundation for work, school, etc. but then i started using l'oréal stay matte because of the reviews and how much people seemed to love it, but it's not worth it after i tried this foundation. now i'm buying every shade i need because it will literally be the only foundation i will be using. it looks natural, it's smooth, light weight, not cakey, and doesn't oxidize on my skin! literally the best. definitely recommend. i love that it comes with a spatula as the applicator. it's make it less messy and no need to apply on the back of your hand. please try this out!
vanessa from texas
it leaves a natural filter look i love ittt so muchhh
Makes dry skin look dewy
Anon from California
I don't know if it's the products I use it with or what it is, but this foundation makes my skin look smooth and dewy and as a person with dry and textured skin I'm in love...
liz from washington
this foundation is incredible. i got asked which foundation i was wearing because my skin looked very flawless. you really can't go wrong with the price too. only bad thing id say is that it does have a strong smell when applying, kind of like a paint smell. i personally don't really mind it because it does go away with the powders and setting spray.
hayleighb from beaumont ca
Overall it's an okay foundation for me. I have dry skin, and acne. It covers pretty well but is insanely flakey and dry. I hate it. No matter what primer I use, what moisturizer or setting spray it's dry! :(
Every day foundation!
PM from Indianapolis, IN
I have been using this foundation as an everyday foundation for years now!! I love it soo much. The coverage is good and it lasts all day. I also get the perfect shade to match my skin (lighter in the winer, darker in the summer usually). But, I am one that has not had a lot of experience with the more expensive foundations, so I cannot say if or how much better others would be. I am happy with this foundation especially for the price!
Best Foundation Ever
AJ from Texas
I've tried sooo many foundations and this one is just perfect in every way. The coverage is amazing without being heavy and has a natural almost matte finish. Not to mention the shade matches me perfectly.
Would buy again
Juelz from Sacramento CA
First time using this foundation, applied with a foundation brush and finished with a beauty blender. The end result was flawless. Definitely love this product.
I love this foundation i have dry skin , i recommended
Fernanda from Daphne Alabama
I use it with a normal primer and its great
Great for the price
Jen from Mexico mo
It's good but not full coverage so you definitely need concealer to top it off.
My go to foundation!
NM from Charlotte
I have tried so many foundations and BB/CC creams but this one is my go to now! It beats my Charlotte Tilbury and Makeup Forever UHD too! Full coverage but doesn't look cakey! Sits very well on my oily/combination skin. You cannot beat the price specially when you get it with a BOGO coupon which Ulta often offers for Wet n Wild!
My go to for years!
Jacklyn from Louisiana
Everytime I try to find a new foundation I always go back to this one. Very natural looking, works on my when I'm oily or dry, I forget I have it on, & lasts all day!!! & the price is amazing!!! Highly recommend!!!
CPV from WI
Medium coverage for me. Felt cakey, and looks patchy on the skin... no matter how much I moisturize or apply on primer beforehand.
anna from parma
it was really good i recommend