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Summary
Create almost any look you want with one seriously nostalgia-inducing makeup pen. This all-in-one click pen packs four essential products into one sleek, easy-to-use, and even easier-to-stash design. Includes eyeliner, lip liner, brow pencil, and highlighter.
Benefits
- THE ORIGINAL VIRAL MAKEUP CLICK PEN: The iconic 4-in-1 makeup pen that started it all—nostalgia-inducing, endlessly useful, and frequently sold out. As seen on TODAY, InStyle, Into The Gloss, Teen Vogue, The Zoe Report, and more.
- 4 ESSENTIALS IN ONE: Brow pencil, eyeliner, lip liner, and highlighter—all in one sleek, pocket-sized pen. No sharpening required—just twist for precise, ready-to-use color anytime.
- CREAMY, HIGH-PIGMENT FORMULAS: Silky-smooth, tug-free textures glide on effortlessly for rich, buildable color that sets to a budge-resistant finish in seconds.
- INSTANT LOOKS, ANYWHERE: Designed for effortless beauty and touch-ups on the go—click, swipe, and blend to create defined eyes, sculpted brows, a naturally enhanced lip and glow in minutes. Available in 3 versatile shade combinations to suit every skin tone.
- TRAVEL-FRIENDLY, PURSE-READY DESIGN: Ditch the clutter. This all-in-one essential replaces multiple products with a lightweight, mess-free format you’ll actually reach for every day.
- VEGAN, CRUELTY-FREE, PARABEN-FREE, SULFATE-FREE
Features
- Comes in 3 shade collections: In a Rouge, Make a Mauve, Berry Busy.
In a Rouge (light skin tones):
- Eyeliner in black
- Brow pencil in taupe
- Highlighter in champagne
- Lip liner in a nude pink
Make a Mauve (light to medium skin tones):
- Eyeliner in black
- Brow pencil in a coffee brown
- Highlighter in champagne
- Lip liner in a mauve
Berry Busy (medium to deep skin tones):
- Eyeliner in black
- Brow pencil in a coffee brown
- Highlighter in champagne
- Lip liner in a deep berry
Key Notes
- Everything you need in a single twist. Super smooth, tug-free, vegan formulas deliver vivid, blendable color that glides on effortlessly for quick, polished looks anytime, anywhere.
Item 77002331
Click down on the tab of the shade you’d like to use, and apply: Eyeliner - use for tight-lining, waterline, and smudged smokey liner Highlight - pop on inner corner of eyes or under brows for an instant glow Lip Liner - use for lining lips, or filling them in for a soft, plush look Brow Pencil - use for filling in brows, soft eyeliner
When your liner tip isn’t long enough to use, just twist the center of the pen to dispense more of that shade.
Caprylic/Capric Triglyceride, Ozokerite, Tridecyl Trimellitate, Synthetic Wax, Microcrystalline Wax, Surose Tristearate, Sorbitan Stearate, Phenoxyethanol. May contain: Iron Oxides, D&C Red 7 Ca Lake, Blue 1 Lake, Iron Oxide Black, Mica, Iron oxide Red, Iron oxide Yellow, Titanium Dioxide.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Very Innovative!!
Very innovative product and thinking outside the box, well done! Thank you so much, It's a great idea, and I can't believe someone didn't do this sooner. I do gave a few comments on the product itself. The black is not really very black. It would be great to have a very, very deep black. Also, I fou...
Most Helpful Critical Review
Great form factor with too-generic colors
Pros: - Form factor like a pen is super fun and nostalgic. Is the main reason I ordered it - Form factor allows you to have 4 different make ups all in one small package. Its great for commuting, travel, or as an emergency backup Cons: - The eyebrow pen was way to dark for me and I'd like a thinner ...
3760 results
ON THE GO
Reviewed at

I love the Alleyoop Pen Pal 4-in-1 makeup applicator. It's so simple, sleek, and honestly genius. Everything I need in one pen no digging through my bag, no clutter. It's perfect to throw in your purse and use on the go, whether I'm running errands, traveling, or doing touch-ups between plans. Minimal, easy, and actually practical this is one of those products I reach for every day.
Good for light makeup and touch ups
Reviewed at

I was so hopeful for this and one of the problems is that i got the wrong shade so that's defs on me. The lip liner is too light for me but my lips are on the more reddish side. This isn't the type of formula that would last long but i could see myself using this for blush. The eyeliner also smudges easily and the highlighter isn't soft enough i have to press hard to get any pigment to show up. I just never reach for this so i cant say i recommend it.
super useful!
Reviewed at

I have this in my purse for quick touch ups throughout the day. The colors are perfect for me. I also take this with when we go camping so I can maintain a small semblance of not feeling unkept the entire time. The only issue I personally have is confusing the lipliner selection (which looks brown) for the eyebrow selection and getting eyebrow highlights that are one the pink/red toned side. This is a me problem, as there is a clearly labeled picture showing lips that I keep missing, other than that GREAT PRODUCT! I will be buying another
Color stick
Reviewed at

Nice colors. A little dry/difficult to apply
Travel and space saving
Reviewed at

Would not use daily or for travel but would use for a touch up in a pinch, not the quality I expected after reading the reviews