Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Urban Decay Cosmetics Original Eyeshadow Primer Potion
Yay! You are earning rewards points on this purchase.
Highlights
Summary
Urban Decay Original Eyeshadow Primer Potion is a smooth and creamy clear eyelid primer base for vibrant, crease-free eyeshadow looks that last up to 24 hours.
Benefits
- This nude, creamy eyeshadow primer dries translucent to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye makeup look.
- Visibly smooths lids to create the perfect eyeshadow base for vibrant and pigmented eyeshadow application.
- Intensifies the look of metallic, shimmer, matte, and glitter eyeshadows.
- Long-lasting formula prevents eye shadow and eyeliner from creasing and cracking.
Features
- Paraben-free
Item 2286790
• Smooth on just a touch of Eye Shadow Primer Potion before your eyeshadow for 24 hours of long-lasting wear and NO creasing. You can also wear alone for a subtle neutral eye makeup look. • Pro tip: Can also serve as shadows or highlighters!
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 774491/77492/774499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Stila
Stay All Day Waterproof Liquid Eye Liner
Urban Decay Cosmetics
Original Eyeshadow Primer Potion
Urban Decay Cosmetics
Naked2 Basics Matte Neutral Eyeshadow Palette
Urban Decay Cosmetics
Naked3 Mini Soft Pink Eyeshadow Palette
Questions
Q&A
Showing 5 out of 94 Questions
- Q
How effective is this product at holding color in place on very oily eyelids?
- Asked by Mama's Eyes
- Official Answer By Urban Decay - Brand EngageHey! Our Primer Potion offers up to 8 hours of long-lasting wear, smooth and even application, and helps maintain the vibrancy of your eyeshadow. We suggest checking out the shades Original for a translucent, clean base, and Eden for a nude, matte base. We hope this helps!Was this answer helpful to you
- Q
I have lost my eyebrows with age and need a primer that keeps eyebrow pencil to stay on. Is this a proper use for this product?
- Asked by Carol
- Official Answer By Urban Decay - Brand EngageHi there! Our Urban Decay Anti-Aging Eyeshadow Primer Potion is used for priming the eyelids rather your eyebrow area. We recommend using our All Nighter Setting Spray to lock in your drawn-in eyebrows. We hope this helps!Was this answer helpful to you
- Q
Has the product been tested on contact lens wearers (ie, does it cause any eye irritation while wearing contacts)?
- Asked by Deb Debs
- Official Answer By Urban Decay - Brand EngageHi there! While our Eyeshadow Primer Potion hasn’t been specifically tested for contact lens wearers, it is formulated with advanced polymer technology to create a smooth, long-lasting base for eyeshadow and eyeliner. This vegan formula helps fill in surface imperfections and preps the lids for all-day wear. We hope you’ll give it a try!Was this answer helpful to you
- Q
Can this be used on the under eye area as well?
- Asked by RonMar
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for reaching out about our Urban Decay Anti-Aging Eyeshadow Primer Potion. While our Urban Decay Anti-Aging Eyeshadow Primer Potion is primarily designed for the eyelids, it can be used under the eyes if desired. However, due to the delicate nature of the under-eye area, we recommend using a small amount and ensuring it is well-blended to avoid any creasing or irritation. If you have sensitive skin, it's always best to test a small area first.Was this answer helpful to you
- Q
What is the size / amount of product in the mini travel versus the full size?
- Asked by BB
- Official Answer By Urban Decay - Brand EngageHello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. The travel size is 0.16 oz, while the standard size is 0.33 oz. We hope this was helpful!Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
The Best Primer Out There
I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...
Most Helpful Critical Review
Great product, terrible packaging update
Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...
6184 results
Developed serious rash from it
This is probably the best eyeshadow base I've used. Your makeup will not move and it applies evenly ans easily. However, I eventually developed a serious rash on my eyelids from it and had to get a prescription cream to treat it. The eyelid skin is sensitive so beware!
Would and did buy again
Love this stuff, very light and creamy and yet does it's job, i only wish it came in colors so I could wear alone for a quick natural finish.
Not a good base
This didn't work. Eyeshadow caked in eyelid creases, eyeliner smudged. I do not recommend this product.
Nice product
This eye primer is very nice. It helps to keep my eyeshadow on and from creasing. I'm in my 60'sbso not creasing is a good thing. It brightens my kids a little and is weightless feeling and the tube lasts a LONG TIME
Game Changer
This stuff works. It makes your eye shadow really pop and lasts all day. It only takes a little bit and adds a bit of sparkle to shadow color.