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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
OLAPLEX No. 4P Blonde Enhancer Toning Shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends. This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use.
Benefits
- Strengthens, hydrates and neutralizes brassiness
- Suited for all blonde, lightened and grey hair
- Contains OLAPLEX patented bond building technology that rebuilds broken and weakened bonds
- For All Hair Types
- PH Balanced
- OLAPLEX products are thoroughly tested in accordance with industry standards in-house and by independent third-party laboratories for safety and efficacy
Research Results
- Scientifically Proven: 3x Brighter compared to top purple shampoos
Formulated Without
- Nuts
- Parabens
- Phosphates
- Phthalates
- Sulfates
- Gluten
- DEA
- Aldehydes
- Formaldehyde
- Apply to wet hair. Lather fully and let process 1-3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.
- Follow with No.5 Bond Maintenance Conditioner for everyday moisture or No.8 Bond Intense Moisture Mask for extra hydration.
PRO TIP:
-Pre-wash No.4 Bond Maintenance Shampoo to remove product buildup.
WHEN TO USE:
-Use as needed to neutralize unwanted yellow tones
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 150Wavy Hair
- 126Straight Hair
- 14Very Curly Hair
Most Helpful Positive Review
Blonde must have
As a blonde, I have always been on the lookout for haircare products that not only keep my locks vibrant but also restore their health. Enter Olaplex Purple Shampoo and Conditioner—the dynamic duo that has revolutionized my haircare routine. From the moment I incorporated these products into my regi...
Most Helpful Critical Review
Very disappointed overall - but this does take the brass out
I heard SO much hype about this company and was excited to try it out as my hair was damaged by chemical processing at a salon. However, I'm Very disappointed overall‚ I bought the full recommended products for my hair and some extras as my hair is really long‚ based on their quiz‚however my hair is...
542 results
Best ever
I love this purple shampoo. Ive tried many different brands and this one outshines all of them. I only use ot once a week and make sure I condition afterwards. My hair never seems dried out. I have highlights and toner as well.
Olaplex purple toning shampoo
I loved how blonde this toning shampoo made my hair. I began to notice my hair was thinning after every use. I only used it once a week, as suggested by my hairdresser. Now, I'm spending a ton of money on hair regrowth treatment. 😔😟😥 I highly suggest not using this product.
READ!
i bought this product back in 2023 when i went all over platinum and it worked like magic.. a year later i tried it again and my hair feels so dry. it made my hair extremely healthy before, what changed?!
SO drying!!!
I bought this because my hair stylist recommended it to me because I recently got highlights. I really cant explain how much i hate this product lol. it tones well, sure. but, it is SO drying. whenever i use this shampoo, i have to do a hair mask beforehand AND condition afterwards. it makes your hair feel like straw. bleach is already very drying on your hair (obviously) so using a shampoo that dries it out even more is not helpful whatsoever. i would highly advise against buying this product if youre like me and value moisture. i would recommend using a purple hair mask instead, personally. that way you remove the brassy tones but still are moisturizing your already damaged, dry hair.
Love it
Literally works better than any purple shampoo I have tried