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Highlights
Summary
Need a lift? Take your lashes to greater lengths with Ulta Beauty Collection's New Heights Mascara. Lash amplifying technology with special coated waxes & pigments allow formula to bind seamlessly to lashes. Achieve extreme hold & lift with the micro bristle wand.
Benefits
- Molded, micro bristle brush grabs and coats each and every lash for defined volume
Features
- Proudly cruelty free with clean ingredients
Key Ingredients
- Glycerin conditions lashes
- Vitamin E is an antioxidant that helps condition lashes
Item 2621074
For best results, curl lashes with your favorite eye lash curler, then apply two to three coats of mascara, allowing lashes to dry between coats.
Pro tip: Gently wiggle wand back and forth at base of lashes to maximize volume at the lash root.
Precautions: Discontinue use if irritation occurs.
Water, Synthetic Beeswax, Stearic Acid, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax, Glycerin, Acrylates Copolymer,, Aminomethyl Propanol, Acacia Senegal Gum, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Sodium Dehydroacetate, Tocopherol, Iron Oxides (CI 77499).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
A keeper
Mascara is the one makeup item that I really pay attention to.This is only the second Ulta mascara I've purchased, but it is a keeper. I don't waste $$$ any more on department store mascaras, which often are no better than the ones you can buy at the drugstore for much less. If you name a mascara, I...
Most Helpful Critical Review
Doesn't work
I was disappointed by this mascara. The first thing I noticed was how light it was (as if there isn't anything in the tube). And the lack of product on the brush when I removed the wand makes it seem as though there's hardly any product in the tube at all. This mascara did nothing for my lashes. It ...
662 results
Ok, Ulta!
So I've never bought an Ulta mascara before - I usually buy higher-end brands from Ulta (Bad Girl Bang, MAC, Two-Faced &&). And from the Ulta Collection itself, I usually just do glosses, eye palettes or cotton pads. Whenever I've gotten one of the Ulta GWPs that includes a mascara, I usually have put the mascara away in a drawer and used another brand. But I needed to get a fresh tube of mascara today so I decided to try one of the Ulta New Heights Lifting Mascaras I had on hand. Wow! It is really nice. Super lengthening without being crazy - but also the wand is very simple, which made it super easy to do the lower lashes too. A lot of newer brands have big wands which are clumsier for the lower lashes, so I've just been doing the top. The Ulta mascara didn't flake, stayed on well on the top and the bottom, and just looked really pretty. So I'm now super excited to be using this mascara and would recommend it to others. No fancy gimmicks - just a really good lengthening mascara. Glad to see your mascara game, Ulta!
Best mascara everrrrr
I have used so many different mascaras and this is the absolute best one. I recommended this mascara to three of my friends and it is now their first pick and favorite as wel!!! I love the brush, its so easy to apply and it immediately lengths and adds volume to my lashes and i love how pigmented and black the color is. I hope it never gets discontinued i'd be so heartbroken
I love this product
This is by far my favorite mascara. My lashes are lashing,as my daughter would say.
Not that effective
It's a nice color but gives only minimal lash lifting
Like this mascara
I would compare it to L'oreal Voluminous or Fan Fest. Not spidery, gloppy and doesn't flake. It's a winner
Questions
Q&A
Showing 5 out of 6 Questions
- Q
Where is this mascara manufactured?
- Asked by Jody
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This mascara is manufactured in Italy.Was this answer helpful to you
- Q
When you changed the packaging did you also make changes to the formulation? It seems different.
- Asked by Kimberi83
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This is the same great formula you know and love.Was this answer helpful to you
- Q
What makes this mascara not vegan?
- Asked by Laviesale
- Official Answer By Ulta Beauty Collection - Brand EngageHi! As we do not directly control our manufacturing process, we do not claim this product to be vegan.Was this answer helpful to you
- Q
Is this mascara hypoallergenic?
- Asked by LaWanna
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This mascara has passed ophthalmological testing, however, we do not conduct hypoallergenic testing for this product.Was this answer helpful to you
- Q
Is it waterproof?
- Asked by mini
- Verified Reply - LivHi! This mascara is not waterproof. If you're looking for a waterproof look, we'd recommend trying Ulta Beauty Collection's Tidal Wave Waterproof Mascara! Check it out here: https://www.ulta.com/p/tidal-wave-waterproof-mascara-pimprod2046434Was this answer helpful to you