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Highlights
Summary
Need a lift? Take your lashes to greater lengths with Ulta Beauty Collection's New Heights Mascara. Lash amplifying technology with special coated waxes & pigments allow formula to bind seamlessly to lashes. Achieve extreme hold & lift with the micro bristle wand.
Benefits
- Molded, micro bristle brush grabs and coats each and every lash for defined volume
Features
- Proudly cruelty free with clean ingredients
Key Ingredients
- Glycerin conditions lashes
- Vitamin E is an antioxidant that helps condition lashes
Item 2621074
For best results, curl lashes with your favorite eye lash curler, then apply two to three coats of mascara, allowing lashes to dry between coats.
Pro tip: Gently wiggle wand back and forth at base of lashes to maximize volume at the lash root.
Precautions: Discontinue use if irritation occurs.
Water, Synthetic Beeswax, Stearic Acid, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax, Glycerin, Acrylates Copolymer,, Aminomethyl Propanol, Acacia Senegal Gum, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Sodium Dehydroacetate, Tocopherol, Iron Oxides (CI 77499).
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
A keeper
Mascara is the one makeup item that I really pay attention to.This is only the second Ulta mascara I've purchased, but it is a keeper. I don't waste $$$ any more on department store mascaras, which often are no better than the ones you can buy at the drugstore for much less. If you name a mascara, I...
Most Helpful Critical Review
Doesn't work
I was disappointed by this mascara. The first thing I noticed was how light it was (as if there isn't anything in the tube). And the lack of product on the brush when I removed the wand makes it seem as though there's hardly any product in the tube at all. This mascara did nothing for my lashes. It ...
669 results
Really like the small brush
It's an ok formula. Didn't do much to my short straight eyelashes. I also bought the brown one by mistake. Maybe in black would be a little better
Lower lash must
I got this in an Avent calendar one year from Ulta and for years this was the only mascara I used on my lower lash line. It's one of the only mascara I've ever purchased and I'm about to re-purchase it again not a huge fan of the new packaging, but I'm I love this mascara.
My favorite
My eye lashes are super short and this makes them look so pretty and long!
Just OK
I liked the applicator brush and it gave good lash seperation but it smudged under my eyes all day and I had to keep wiping away the racoon eyes.
Good but product might be too heavy
The applicator makes it easy to apply, I like the black color and that it keeps my lashes flexible. However, it is very heavy; my lashes won't stay up for more than 5 min after applying :( and it flakes a bit
Questions
Q&A
Showing 5 out of 6 Questions
- Q
Where is this mascara manufactured?
- Asked by Jody
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This mascara is manufactured in Italy.Was this answer helpful to you
- Q
When you changed the packaging did you also make changes to the formulation? It seems different.
- Asked by Kimberi83
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This is the same great formula you know and love.Was this answer helpful to you
- Q
What makes this mascara not vegan?
- Asked by Laviesale
- Official Answer By Ulta Beauty Collection - Brand EngageHi! As we do not directly control our manufacturing process, we do not claim this product to be vegan.Was this answer helpful to you
- Q
Is this mascara hypoallergenic?
- Asked by LaWanna
- Official Answer By Ulta Beauty Collection - Brand EngageHi! This mascara has passed ophthalmological testing, however, we do not conduct hypoallergenic testing for this product.Was this answer helpful to you
- Q
Is it waterproof?
- Asked by mini
- Verified Reply - LivHi! This mascara is not waterproof. If you're looking for a waterproof look, we'd recommend trying Ulta Beauty Collection's Tidal Wave Waterproof Mascara! Check it out here: https://www.ulta.com/p/tidal-wave-waterproof-mascara-pimprod2046434Was this answer helpful to you