Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Summary
A lightweight, hydrating foundation formulated in Korea for natural glow and dewy coverage without clogging pores
Benefits
- Skincare-infused formula with lightweight, dewy coverage that feels like skin
- Delivers a natural, healthy glow without feeling heavy
- Helps create a smooth, even-looking complexion
Formulated Without
- Parabens
- Phthalates
- PEGs
Key Ingredients
- Squalane for lightweight moisture
- Niacinamide to help support skin barrier
- Hyaluronic Acid to hydrate and plump
- Ceramides to help lock in moisture
Item 77007741
Apply a small amount to skin and blend evenly using fingers, brush, sponge, or foundation spatula.
Water, Cetyl Ethylhexanoate, C12-15 Alkyl Benzoate, Glycerin, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Polyglyceryl-3 Polyricinoleate, 1,2-Hexanediol, Butylene Glycol, Niacinamide, Propylene Glycol Dibenzoate, Squalane, Disteardimonium Hectorite, Magnesium Sulfate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Palmitic Acid, Stearic Acid, Allantoin, Aluminum Hydroxide, Aminopropyl Dimethicone, Dimethicone, Adenosine, Ceramide NP, Sodium Hyaluronate, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, [+/-] Titanium Dioxide, CI 77492, CI 77491, CI 77499
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
37 results
OMG!!!
I love it!!!! It has always been hard for me to find a foundation that is light, hydrating and looks natural. When I first pumped it on my hand i thought it was dark for my skin tone but after blending the foundation in it was perfect.
Beautiful Coverage
Found Poom on TikTok and loved how transparent the founder is on there and decided to give it a try! Customer error by me getting a shade a tad bit dark for me, but the product feels lightweight on the skin despite the product looking thicker compared to my PAT McGRATH foundation. I think I like this one more! It feels like I have nothing on.
Incredible!
I have incredibly have dry skin and sensitive skin and I've been loving this foundation! It's super hydrating and non-irritating. Also, it has great, natural coverage with a Dewy finish that last all day! Definitely recommend checking this out if you're looking for a new foundation 🩵🩷
a must buy!
i love this foundation! i don't have acne prone skin, but i do have very dry and sensitive skin. i have had no issues when i layer this foundation even on top of my skin care routine. i currently am mixing shades #200 and #300 to get my perfect shade. happy to support a woman owned asian brand!! :)
Best natural/everyday foundation
This foundation is truly just so good. Its expensive, but you truly dont use a lot of product. I use one pump every time but I use with the spatula to really thin out and evenly apply it. I have combo skin and even though its glowy, it doesnt make my skin oilier throughout the day or cling to dry patches. I just powder where needed and Im good. The only reason I've tried other products because I tend to do my makeup in the car and didnt really want to bring the bottle in my makeup bag but at this point Im going to because its the best everyday foundation. Its not heavy and has medium coverage. The shades are all neutral, but can be pretty flexible. Im neutral, leaning slightly warm Im hoping to see more undertones. The owner did a nice job of providing an inclusive shade range with such few shades, but is currently working on more.