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It's A 10 Miracle Shampoo Plus Keratin #1
It's A 10 Miracle Shampoo Plus Keratin #1

It's A 10Miracle Shampoo Plus Keratin

Item 2243482

4.3 out of 5 stars. 255 reviews
Size:10.0 oz


Conscious Beauty at Ulta Beauty™

  • Cruelty Free

It's a 10 Miracle Shampoo Plus Keratin delivers the intense conditioning and protection of keratin protein in a simple daily shampoo. This shampoo protects color, shields against environmental damage, and leaves hair bouncier and softer with every use.



  • Keratin Protein infused
  • Helps restore moisture
  • Increases shine
  • Nourishes dry hair
  • Decreases frizz
  • Preserves hair Color
  • Improves elasticity
  • Provides UV protection
  • Locks out humidity
  • Helps prevent breakage


  • Color-safe
  • UV protectant
  • Paraben-free
  • Gluten-free
  • Leaping Bunny Certified

Key Ingredients

  • Keratin Amino Acids and Hydrolyzed Keratin: restores lost moisture to dry, brittle, color treated or otherwise damaged hair by infusing it with the same natural proteins that make up hair in the first place
  • Panthenol: a highly effective moisturizer, fortifier and anti-oxidant

How To Use

Apply to wet hair with massaging motion. Rinse thoroughly.


Water (Aqua, Eau)Sodium Lauroyl Methyl Isethionatesodium Cocoyl Isethionatesodium Lauryl Sulfoacetatedecyl Glucosidedisodium Laureth Sulfosuccinatecocamide Mipapanthenolhydrolyzed Keratincinnamidopropyltrimonium Chlorideguar Hydroxypropyltrimonium Chlorideacrylates Copolymerglycol Stearatesodium Lauroyl Sarcosinatedihydroxypropyl Peg-5 Linoleammonium Chlorideglycereth-26polyquaternium-7amodimethiconelauryl Alcoholc11-15 Pareth-7divinyldimethicone/Dimethicone Copolymerlaureth-9glycerintrideceth-12c12-13 Pareth-23c12-13 Pareth-3keratin Amino Acidssodium Hydroxidecitric Aciddisodium Edtamethylchloroisothiazolinonemethylisothiazolinonefragrance (Parfum)Yellow 5 (Ci 19140)Red 4 (Ci 14700)Hexyl Cinnamallinalool