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Summary
tarte's Maracuja Juicy Shift is a pH-powered plumping gloss-balm with hyaluronic acid that shifts like magic into a custom pink shade!
Benefits
- pH-powered plumping balm, gloss, color & hydrating treatment all-in-1
- Universal lippies color-shift with your natural pH levels, creating your perfect shade
- Each color will shift to a similar pinky pop
- Drenches lips in lasting juicy color & stained-glass shine
- Hyaluronic acid & 10+ superfruits for plumper looking lips
- Smooths the look of lip lines for a soft, pillowy pout
- Vegan & cruelty-free
Features
- Sheer coverage
- Glossy plump finish 100% saw more plump lips
- ** 100% saw immediate hydration*
- Vegan
- Dermatologist-tested
- *based on a clinical study of 30 subjects
- **based on a clinical study of 30 subjects after 10 minutes
Key Ingredients
- Maracuja oil: rich in essential fatty acids & vitamin C for firmer, brighter, smoother-looking lips grapeseed oil: antioxidant & moisturizer
- Goji: smooths & moisturizes acai: powerful antioxidant packed with vitamins A, B, C & E to help restore moisture
- Acerola: antioxidant rich
- Pomegranate: provides maximum hydration
- Watermelon: rich in vitamin C & hydrates
- Strawberry: rich in vitamin C
- Blueberry: packed with vitamin A, C & E
- Peach: hydrates & nourishes
- Cranberry: boosts radiance
- Lemon: antioxidant-rich
- Passion fruit: rich in vitamins A & C, hydrating & plumping
- Vitamin E: natural preservative that also acts as an emollient & antioxidant
- Hyaluronic acid: delivers moisture for firmer, more supple-looking lips
Item 2610360
Just pump it to plump it!
Apply color-changing lip balm directly to the lips & watch it shift like magic into a pink shade, personalized to your pH!
Wear it alone or layer with your fave lip product for added hydration & plumper-looking lips
Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polyglyceryl-Triisostearate, Hydrogenated Polyisobutene, Ceresin, Menthone Glycerin Acetal, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Passiflora Edulis Seed Oil, 1,2-Hexanediol, Ethylhexyl Palmitate, Flavor/Aroma, Benzyl Benzoate, Tocopheryl Acetate, Tocopherol, Trihydroxystearin, Vitis Vinifera (Grape) Seed Oil, Benzyl Alcohol, Sodium Hyaluronate, Citrullus Lanatus (Watermelon) Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Euterpe Oleracea Fruit Extract, Fragaria Vesca (Strawberry) Fruit Extract, Lycium Barbarum Fruit Extract, Malpighia Punicifolia (Acerola) Fruit Extract, Passiflora Incarnata Fruit Extract, Prunus Persica (Peach) Fruit Extract, Punica Granatum Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Vaccinium Macrocarpon (Cranberry) Fruit Extract. May Contain: Yellow 5 Lake (CI 19140), Red 27 (CI 45410), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77499), Yellow 6 Lake (CI 15985), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
The only lippie I've ever fully finished!!
Im OBSESSED with this product! I've already fully finished one shade and repurchased another. The shades do look very similar throughout each color since they are made with the same PH changing ingredient, but I kind of like that attribute! I like that I know that they'll all match my favorite big e...
Most Helpful Critical Review
Not what I was expecting
I bought this under the impression that it was just a maracuja juicy shift. Nowhere on the box or the images above that I see the word plump. However, on the back of the item it does say maracuja juicy lip plump shift. The plump is a deal breaker for me as I don't like the stinging on my lips. Howev...
256 results
Absolutely in love with this Color and Feel…
Tarte has done it again… and this is great for girls that don't want any of the tingling from any of the other Tarte products that have the plumping affect…and the color is beautiful for my lips and skin plus it glides like butter on them lol

Will buy again, and again, and again
I'm usually indifferent to lipgloss because I buy it for the color and rely on a separate balm/mask for hydration..but I love the color, formula, minty tingle, and click applicator! The shades grape and blueberry are my favorite for any occasion which is why it's always in my purse.
Maracuja juicy shift
10/10 I LOVE THIS
So in love with this lip balm
Very beautiful color. My lips feel extremely moisturized.
Obsessed
I love this plumping lip balm, it really works! Can't wait to get the other shades.