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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
HALF MAGIC's Magic Flik Eyeliner is an ultra-bold calligraphy eyeliner pen, with a uniquely shaped paddle tip that hugs your lash line for effortless one-flick wings.
Benefits
- 12-hour wear
- Waterproof & smudge-proof
- Ultra-black color
- Tested for eye safety
Features
- Dual-sided tip for razor thin to thick graphic lines
- Cap & body are made with 10% ocean-recycled plastics
Shake the pen before use. Use the tip's thin, curved edge for precision lining - like outlining your wing or drawing wispy lashes. Use the tip's thicker, flat side for more coverage - like filling in your wing or creating graphic designs.
Store with the tip facing down to avoid dry out.
Water/Aqua/Eau, Acrylates Copolymer, Butylene Glycol, Styrene/Acrylates Copolymer, Alcohol, Laureth-21, Polysorbate 20, Hydroxyacetophenone, Dipropylene Glycol, PEG-40 Hydrogenated Castor Oil, Caprylyl Glycol, Phenoxyethanol, Sodium Dehydroacetate, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Chondrus Crispus Extract, Crambe Maritima Leaf Extract, Hydrolyzed Rhodophyceae Extract, Copper Tripeptide-1, Black 2 (CI 77266).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free 7 piece complexion gift with select $50 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Online only free choice of NARS Light Reflecting foundation deluxe sample with select $60 makeup purchase (valid thru 5/20/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love the Shape, Formula Could Be Better
What a unique eyeliner. I normally line with an eyeliner marker, but I've never used one like this before! The shape is so special and really helps you make super precise and thin lines. You can also create a super thick, dramatic wing by using the wider edge, and I appreciate that versatility. I wa...
Most Helpful Critical Review
Poof! There goes your money!
I recently tried the Magic Flik Liquid Eyeliner in the shade Flikking Fierce by Half Magic Beauty. I found the thin, curved edge of the tip to be great for precision lining and wing shape, while the thicker, flat side was perfect for filling in and creating graphic designs. I noticed the felt tip...
266 results
Don't buy your eyes will hurt
When using this product, I originally thought it was gonna be great because I tried it on my hand and the eyeliner didn't move, but then applying it on my eyelids it felt like sharp pencils or needles going across my eyelid. It hurts so bad and when I took off my make up, I had a very, very, very bad red markings from how rough it was on my skin, and I do not have sensitive skin on my eyelids And then when putting the product back into the original packaging like the cap, it leaked all over itself
Awful
I thought the U shaped pen was a cool idea and I was excited to try it. Honestly, this might be the worst eyeline I've ever used. It's just about impossible to get a sharp clean line (probably so you'll buy the eraser pen). Since it was >$20 I really wanted to give it a fair shake, but it dried up after ~10 uses. All around bad product.
Possibly the best eyeliner I have ever used
I don't know why someone didn't invent this sooner. It is perfect for those who want a vivid black eyeliner and/or cat eye. I have used possibly 100 different eyeliners in my life and I think this is my favorite. You also cant go wrong with the eraser flick stick in case you make a mistake, just wipe it on a cloth in between uses.
Not very good
[I received this product in exchange for my honest review] It's ok, it clumps or flakes off super easy. I'm not sure about the formula but it feels like a trendy product when it doesn't actually have any effect. Might be good for a first time eyeliner.
Cool concept
I was excited for this. Was disappointed instantly. Opened product. Shook it like it says to on the packaging. I tried to make a line on my hand. Nothing. The product didnt flow to the tip of the eyeliner so I could use it. It would barely come out . When I laid the eyeliner were the tip met the tube. Lots of product. But none of it was coming down to the tip in order to make a wing. I dont know if maybe it was just this one specifically but I won't be rebuying. Returned.
