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Summary
Let's keep glamming. Lets keep GIVING! Put your money where your mouth is with four shades of M·A·Cximal Silky Matte Lipstick. The iconic Lipstick that gives back 100% to support healthy futures and equal rights for all has been maxed out to give lips MORE with a new silky and creamy matte finish.
Benefits
- Long-wearing and color-true, 12 hours
- Immediate and 8-hour moisture
- Comfortable lipstick formula
- Iconic Lipstick with good-for-lips formula that looks richer, feels better and lasts longer.
Key Ingredients
- Coconut Oil, Organic Shea & Cocoa Butter: Helps to condition and and nourish lips
Features
- Gives back 100% to promote healthy futures and equal rights for all
- Since 1994, M·A·C VIVA GLAM has raised over $520,000,000 USD globally to support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.
APPLICATION:
Apply Lipstick directly to lips.
Pro tip: Define lips with Lip Pencil or layer on Lipglass for a high-shine finish.
Pro tip: Dab Lipstick on cheeks for a monochomatic pop of color.
REMOVAL:
Dispense one to two pumps of Hyper Real Fresh Canvas Cleansing Oil into the palm of your hand and gently massage onto lips.
Emulsify with warm water, rinse thoroughly and pat dry.
Octyldodecanol, Neopentyl Glycol Diheptanoate, Synthetic Wax, Pentaerythrityl Tetraisostearate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Silica, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Euphorbia Cerifera (Candelilla) Wax\Candelilla Cera\Cire De Candelilla, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Copernicia Cerifera (Carnauba) Wax\ Copernicia Cerifera Cera \Cire De Carnauba, Boron Nitride, Theobroma Cacao (Cocoa) Seed Butter, Polyglyceryl-3 Diisostearate, Methicone, Disteardimonium Hectorite, Propylene Carbonate, Lecithin, Vanillin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 6 (CI 15850), Red 7 (CI 15850), Red 28 (CI 45410), Red 30 (CI 73360), Red 33 (CI 17200), Yellow 5 (CI 19140), Blue 1 Lake (CI 42090), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Red 33 Lake (CI 17200), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985)] ≪Iln52323≫
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Night out
- 1Anytime!
- 1For any event dressed up or down
- 1Goes well for a day or night west
- 1Parties
Describe Yourself
- 125 year old
- 1Love makeup
- 1Always smiling
- 1Flirty
- 1Latina
Most Helpful Positive Review
Perfect brown for tan skins!
Disclaimer: I have received this product as a part of promotion in exchange of my honest review. The opinions expressed are fully mine. Hello! I'm a 30 year old female with olive brown skin tone and I am in constant lookout for a nude/brown colour that will not wash me out. And guess what, I have f...
Most Helpful Critical Review
Viva Glam 2/Viva planet
I have been wearing this shade for years, it was my favorite until they changed the formula. I no longer buy it. I wish they would go back to the original formula, when it was called Viva Glam II. This new formula is too dry, and the color is a little different
105 results
Perfect pinky nude
If pinks pull orange on you…Viva Planet is your PERFECT pinky nude. I have swatched hundreds of lipsticks and liners at this point and was going to give up on finding a neutral pink. If none of the popular "neutral" pinks work for you, this is your girl!! I hope MAC makes this a permenant color
So creamy
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Comments about MACximal Silky Matte Lipstick Viva Glam
It's so creamy ,soft and humectant very well my lips.
BEST LIPSTICK EVER
Verified Reviewer
Reviewed at

Comments about VIVA EMPOWERED
Hello, I bought this color (empower) the other day. I wore it for hours and through dinner, My lips still had a nice tint after eating and not once did it get on my teeth or my partner when i gave a kiss. I love this for everyday it didn't dry out my lips. I have fair skin and it wasn't to dark, perfect shade.
Beautiful Nude Color
Verified Reviewer
Reviewed at

Comments about VIVA PLANET
Love this lipstick so much! It's the perfect my lips but better nude shade!
Viva heart… more like Viva Confidence
Verified Reviewer
Reviewed at

Comments about VIVA HEART
I'm not someone who has ever felt comfortable enough to wear a red lipstick, but I decided to try one out and let me tell you the second I put it on I felt so beautiful, and confident. The cool undertone suited my skin tone and features so well. I'd recommend this color to anyone looking for a beautiful red. Also, I had zero transfer throughout the entire night. I have never had that happen with the lipstick before. Amazing product.
