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ILIA Limitless Lash Mascara #1
ILIA Limitless Lash Mascara #1

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ILIA Limitless Lash Mascara

$29.00

Replenish & Save

    • After Midnight Limitless Lash Mascara
    • Before Dawn Limitless Lash Mascara
    Size:0.27 oz

    Pickup and delivery options

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    Usually ships out in 1-2 days

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    Details

    Benefits

    • Dual-sided brush - short bristles curl, long bristles separate
    • Nourishing, buildable formula
    • Safe for sensitive eyes + contact lenses
    • Flake and smudge-resistant
    • Removes easily with warm water
    • Mono-material tube reduces carbon emissions by 46% and waste by up to 20%*
    • *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
    • 2025 Allure Readers' Choice Award Winner

    Key Ingredients

    • Arginine + Biotin - Lash care heroes that help fortify + strengthen for healthier-looking lashes
    • Organic Shea Butter - Weightlessly conditions + adds a soft, flexible feel
    • Ethically Sourced Beeswax - Nourishes + defines without clumping

    Research Results

    • 100% said it lifts, separates, and defines lashes*
    • 97% said it doesn't smudge, flake, or crumble**
    • 95% said lashes look longer*
    • 91% said it nourishes and fortifies lashes***
    • In a clinical study of 42 people after 2 weeks () and immediately (). In a 2-week study of 32 people ()

    Item 2629324

    How To Use

    For extra lift, use an eyelash curler before applying. Glide the shorter side of the dual-sided wand through lashes to lift and define. Use the longer, comb-like side to lengthen and separate each lash. Apply more coats for a bolder look. To remove, rinse with warm water - no makeup remover needed.

    Ingredients

    Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients.

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

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    Limitless Lash Mascara

    Color
    After Midnight
    $29.00
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    Review Snapshot

    by PowerReviews

    2533 ReviewsWrite a Review
    94%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    My new Holy Grail

    I am so thankful for Ilia and PinchMe in sending me this product. I cannot say enough good things!! I received 2 products - the Limitless Lash Mascara and the Foundation stick. Limitless Mascara: This product was such a pleasant surprise. I was gifted the Limitless Lash Mascara in brown to revie...

    Versus
    Most Helpful Critical Review
    Not for me

    I was so excited to receive this product from pinch me in exchange for my honest review. So here are My thoughts on this ilia limitless lash mascara. Let's start off with the packaging. It is very nice sleek simple tube with a silky matte feel. It feels of very good quality. The mascara wand doesn't...

    2533 results

    love this just not the smell

    Submitted 3 days ago

    By niaa

    From dallas tx

    this is my favorite and my go to mascara but i hate the way it smells. i dont even know how to describe the smell but it isnt good- for something marketed safe for sensitive eyes, the smell shouldnt be so strong. I can smell my eyelashes from time to time when i wear this mascara which is really weird.

    Was this review helpful to you?
    Best Natural Mascara - Barely There Look

    Submitted 5 days ago

    By Jenn

    From Slc, Utah

    Best mascara I ever used for a natural barely there look.

    Was this review helpful to you?
    I might buy it again. If on sale.

    Submitted 8 days ago

    By Elma

    From San Antonio, Texas

    It's an ok Mascara. Like that it doesn't clumps.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Was not expecting to like this as much as I did

    Submitted 12 days ago

    By Jessica

    From Ohio

    I was pleasantly surprised with this mascara. The mascara wand is such an interesting shape it took me a little bit to get used to and figure out how to get the most out of it, but now that I know how to use it, it works amazingly. I really like how this makes my lashes look. Not only do they look very natural, but they look very full and long. One of my favorite things about this mascara is that it layers very beautiful. It is not clumpy, nor is there any fallout when applying more than a few layers (which I like to do). The only downside is the price point. Even if it was just a few dollars cheaper it would be better.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Ilia Before dawn mascara

    Submitted 17 days ago

    By Monica

    From Virginia

    This is my favorite mascara! I have tried the Ilia volume one and didn't like that as much and I also got a sample of the Chanel volume de Chanel and this ilia lengthening mascara was even better than that with a cheaper price point. I had a sample of the Ilia in black and bought before dawn in the full size. For the brown on me it looks pretty natural I will say the sample size I have of the black seems to lengthen my lashes a little better than the full size wand. But this lengthening mascara is my favorite and it washes clean with water!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?