Tab through the images or use the previous or next buttons to navigate each product image
Summary
Highlights
The ILIA Limitless Lash Mascara is an award-winning clean mascara that lengthens, lifts, and separates with a unique dual-sided wand.
Benefits
- Dual-sided brush - short bristles curl, long bristles separate
- Nourishing, buildable formula
- Safe for sensitive eyes + contact lenses
- Flake and smudge-resistant
- Removes easily with warm water
- Mono-material tube reduces carbon emissions by 46% and waste by up to 20%*
- *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
- 2025 Allure Readers' Choice Award Winner
Key Ingredients
- Arginine + Biotin - Lash care heroes that help fortify + strengthen for healthier-looking lashes
- Organic Shea Butter - Weightlessly conditions + adds a soft, flexible feel
- Ethically Sourced Beeswax - Nourishes + defines without clumping
Research Results
- 100% said it lifts, separates, and defines lashes*
- 97% said it doesn't smudge, flake, or crumble**
- 95% said lashes look longer*
- 91% said it nourishes and fortifies lashes***
- In a clinical study of 42 people after 2 weeks () and immediately (). In a 2-week study of 32 people ()
Item 2629324
For extra lift, use an eyelash curler before applying. Glide the shorter side of the dual-sided wand through lashes to lift and define. Use the longer, comb-like side to lengthen and separate each lash. Apply more coats for a bolder look. To remove, rinse with warm water - no makeup remover needed.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Almost Perfect
TLDR: Mascara formula is great but the application wand sucks! I am a mascara junkie. I've tried them all. And even waterproof mascara leaves me with racoon eyes for whatever reason, even if i dont apply the mascara to my bottom lashes! Like seriously, how does it get down there?! So when I was sho...
Most Helpful Critical Review
Not for me
I was so excited to receive this product from pinch me in exchange for my honest review. So here are My thoughts on this ilia limitless lash mascara. Let's start off with the packaging. It is very nice sleek simple tube with a silky matte feel. It feels of very good quality. The mascara wand doesn't...
2553 results
Great mascara, but OUCH
I was looking for a mascara that wouldn't smudge on my upper lids, especially in the Charleston humidity. This mascara is great for that, but it STINGS when you wash it off and if it gets in your eyes. I wore it in the ocean once and I was dying!
Amazing
If you apply mascara with a couple of quick swipes and blinks, you may not get the full impact of this mascara. However, if you don't mind taking a couple minutes to use this brush to its potential, this mascara is unmatched. This gives me the longest, cleanest lashes of any mascara I've ever used. My lashes are lovely and fluttery and there's no irritation. This does not stain the skin around my eyes, and it removes easily with my oil cleanser. I love this long-lasting, gorgeous mascara.

Perfect for sensitive eyes!
I have been struggling to find a mascara that didn't irritate my eyes and this one is it! It does have a smell even though it's supposed to be fragrance free. Eventually I stopped noticing it. I will use this product again!
Found my new mascara
I've tried several natural mascaras (Burt's Bees, Thrive) and others have either been very clumpy or flaky. This Ilia is natural which makes me feel more comfortable and has the nicer appearance typically seen in the lab chemical options and is offered in brown which is great for the fair-haired crowd
amazing mascara
I was a hard they're real by benefit mascara user but I gave ilia a try when I saw something new was in at Ulta about a year ago and I have not looked back! this mascara is amazing. I get compliments all the time. even my eye Dr most recently at my visit asked me about my mascara and who was it by. the biggest draw back, I have to get a new one about every month when before I use to get my mascara about every 3 months. I don't know if it's just me but it drys quickly and it's annoying. but I love my lashes and they always look amazing.